--- product_id: 64838921 title: "Instant | Aromatic Coffee From South Indian Plantations | Premium Blend of Robusta & Arabica Beans For a Rich Coffee Experience | Bag, 100g" brand: "bru" price: "R127" currency: ZAR in_stock: true reviews_count: 13 category: "Bru" url: https://www.desertcart.co.za/products/64838921-instant-aromatic-coffee-from-south-indian-plantations-premium-blend-robusta store_origin: ZA region: South Africa --- # 70% premium coffee blend Medium roast for rich aroma Instant preparation in seconds Instant | Aromatic Coffee From South Indian Plantations | Premium Blend of Robusta & Arabica Beans For a Rich Coffee Experience | Bag, 100g **Brand:** bru **Price:** R127 **Availability:** ✅ In Stock ## Summary > ☕ Elevate your coffee ritual with the iconic Bru Instant – where tradition meets instant indulgence! ## Quick Answers - **What is this?** Instant | Aromatic Coffee From South Indian Plantations | Premium Blend of Robusta & Arabica Beans For a Rich Coffee Experience | Bag, 100g by bru - **How much does it cost?** R127 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/64838921-instant-aromatic-coffee-from-south-indian-plantations-premium-blend-robusta) ## Best For - bru enthusiasts ## Why This Product - Trusted bru brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Perfectly Balanced Blend:** Handpicked Robusta & Arabica beans for a rich, full-bodied taste - • **Instant Coffee, Instant Joy:** Just a teaspoon away from your perfect cup, anytime, anywhere - • **Trusted & Loved by Millions:** India’s #1 instant coffee brand with 4.3⭐ from 8,900+ reviews - • **Aromatic Freshness Sealed In:** Unique roasting locks in the signature caramellic & chocolaty aroma - • **Authentic South Indian Heritage:** Savor the legacy of 50+ years with every cup ## Overview Bru Instant Coffee is a premium 100g pack of instant coffee crafted from a carefully selected blend of 70% coffee (Robusta & Arabica) and 30% chicory sourced from South Indian plantations. Medium roasted to preserve a rich caramellic and chocolaty aroma, it offers a quick, aromatic coffee experience trusted by millions since 1968. ## Description BRU Instant Coffee was launched in 1968 and was India’s first Coffee - Chicory based instant coffee. It has remained India’s beloved & trusted coffee brand since then. With over 50+ years experience in the world of coffee|| Bru strives to bring the best coffee experience to you! We understand that great coffee starts at source. That’s why we source the finest coffee from South Indian Plantations. The coffee beans are first roasted to perfection then the new & enhanced process ensures that the fresh coffee aroma is preserved so that you can enjoy the signature Bru aroma with every cup. Bru Instant has a characteristic caramellic & chocolaty taste which gives you a delicious cup of hot & refreshing cold coffee! Walk with us through South Indian plantations with our range of Bru Instant! ABOUT BRU A part of Hindustan Unilever Ltd.|| BRU Coffee is India's largest and favourite coffee brand that offers a wide variety of coffee products. Since 1968|| BRU has been a pioneer in bringing the authentic taste of South Indian coffee to Indian consumers. The best coffee beans are selected from across innumerable coffee trails and freshly roasted|| to serve a great cup of rich|| irresistible coffee.*OLD Review: It's good but only 70℅ coffee - Best in budget and good quality.. Its 70℅ coffee not 100℅ like nescafe. Otherwise it's good Review: Really great - Very good taste and texture ## Features - Real Taste of South Indian Coffee : Bru Instant is made with choicest coffee beans from South Indian plantations - Select Beans : Bru Instant is crafted with the right blend of Robusta & Arabica beans which are carefully handpicked from South Indian plantations. - Fine Blend : Bru Instant is made with a blend of 70% Coffee & 30% Chicory - Great Aroma of Freshly Roasted Coffee Beans : Our unique roasting technology captures coffee aroma & ensures you have an aromatic experience with every cup - Instantly Made : Add one teaspoon of Bru Instant in a cup along with hot milk and/or water|| sugar to taste and your Bru is ready to drink! - Signature Bru Taste : Relax and enjoy the signature caramellic & chocolaty taste of Bru Instant. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00T7GB570 | | Best Sellers Rank | #1,724 in Grocery & Gourmet Foods ( See Top 100 in Grocery & Gourmet Foods ) #27 in Instant Coffee | | Brand | Bru | | Brand Name | Bru | | Caffeine Content Description | Caffeinated | | Coffee Roast Level | Medium Roast | | Coffee Type | Instant Coffee | | Container Type | Bag | | Country of Origin | India | | Customer Reviews | 4.3 out of 5 stars 8,900 Reviews | | Diet Type | Vegetarian | | Flavor | Original | | Flavour | Original | | Global Trade Identification Number | 08901030656927 | | Item Dimensions | 145 x 102 x 105 Centimeters | | Item Form | Powder | | Item Package Weight | 0.11 Kilograms | | Item Weight | 100 Grams | | Manufacturer | HUL | | Model Number | 65005 | | Number of Items | 1 | | Number of Pieces | 1 | | Package Information | Bag | | Part Number | 65005 | | Roast Level | Medium Roast | | Size | 100 g (Pack of 1) | | Special Ingredients | Chicory | | Specialty | Vegetarian | | Sweetness Description | unspecified | | Unit Count | 100.0 Grams | | Variety | Robusta & Arabica Blend | ## Product Details - **Brand:** Bru - **Caffeine Content Description:** Caffeinated - **Diet Type:** Vegetarian - **Flavour:** Original - **Item Form:** Powder - **Net Quantity:** 100.0 Grams - **Number of Items:** 1 - **Package Information:** Bag - **Roast Level:** Medium Roast - **Special Ingredients:** Chicory ## Images ![Instant | Aromatic Coffee From South Indian Plantations | Premium Blend of Robusta & Arabica Beans For a Rich Coffee Experience | Bag, 100g - Image 1](https://m.media-amazon.com/images/I/61L96Ywi7aL.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: Is this product contains sachets** A: No,it's a single pack containing coffee **Q: Bru filter coffee powder** A: Nope , it's instant , no filtering required. **Q: How much caffeine per gm ?** A: Poor quality coffee **Q: Does it come in zip closer?** A: No sir, it comes in a poly pack, ## Customer Reviews ### ⭐⭐⭐⭐⭐ It's good but only 70℅ coffee *by D***A on 25 April 2026* Best in budget and good quality.. Its 70℅ coffee not 100℅ like nescafe. Otherwise it's good ### ⭐⭐⭐⭐ Really great *by A***A on 22 February 2026* Very good taste and texture ### ⭐⭐⭐⭐⭐ Aromatic and Flavorful Coffee with a South Indian Touch *by D***N on 3 January 2025* Bru Instant Coffee is a delightful treat for coffee lovers. The aroma is rich and inviting, and the taste is smooth with a nice balance of strength and flavor. It’s perfect for a quick, energizing cup of coffee, especially for those who enjoy the distinct taste of South Indian coffee. Pros: Rich aroma and smooth flavor Convenient and quick to prepare Great for daily use Cons: May be a bit strong for those who prefer milder coffee Overall, a great instant coffee with authentic South Indian flavor! Highly recommend for coffee enthusiasts. ## Frequently Bought Together - Bru Instant coffee, 100 grams pack, 3.5 oz, India - instant coffee-chicory mixture made from blends of coffee and chicory - Vegetarian - Bru Instant Coffee and Roasted Chicory, 7 oz (Package May Vary) - Bru Instant Coffee Refill, 200g Pack --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/64838921-instant-aromatic-coffee-from-south-indian-plantations-premium-blend-robusta](https://www.desertcart.co.za/products/64838921-instant-aromatic-coffee-from-south-indian-plantations-premium-blend-robusta) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-07-30*