--- product_id: 64476643 title: "Adore Shining Semi Permanent Hair Colour 69 Wild Cherry, Vibrant Cherry Red Hair Dye, Conditioning Colour with Rich Shine, 118ml" brand: "adore" price: "R440" currency: ZAR in_stock: true reviews_count: 13 category: "Adore" url: https://www.desertcart.co.za/products/64476643-adore-shining-semi-permanent-hair-colour-69-wild-cherry-vibrant store_origin: ZA region: South Africa --- # Up to 12 Months Longevity Aloe Vera Nourishment Vibrant, Shining Color Adore Shining Semi Permanent Hair Colour 69 Wild Cherry, Vibrant Cherry Red Hair Dye, Conditioning Colour with Rich Shine, 118ml **Brand:** adore **Price:** R440 **Availability:** ✅ In Stock ## Summary > 🍒 Dare to Stand Out with Wild Cherry Radiance! ## Quick Answers - **What is this?** Adore Shining Semi Permanent Hair Colour 69 Wild Cherry, Vibrant Cherry Red Hair Dye, Conditioning Colour with Rich Shine, 118ml by adore - **How much does it cost?** R440 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/64476643-adore-shining-semi-permanent-hair-colour-69-wild-cherry-vibrant) ## Best For - adore enthusiasts ## Why This Product - Trusted adore brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Long-Lasting Impact:** Enjoy vibrant Wild Cherry hues that stay fresh for up to 12 months after opening - • **Pure & Gentle Formula:** No Alcohol, Peroxide, or Ammonia for healthy, damage-free color - • **Salon-Quality Results:** Professional-grade formula designed for flawless, radiant shine in just 15 minutes - • **Effortless Application:** Simple heat-activated process ensures even, bold coverage every time - • **Nourish While You Color:** Infused with Aloe Vera to keep hair soft, smooth, and irresistibly touchable ## Overview Adore Shining Semi Permanent Hair Colour in 69 Wild Cherry delivers a vibrant, long-lasting red shade with a nourishing, ammonia-free formula enriched with Aloe Vera. Designed for professional salon use, it offers up to 12 months of color life post-opening and achieves radiant shine in just 15 minutes, ensuring healthy, damage-free hair with every application. ## Description Product Description For a vibrant, shining colour that gives hair a beautiful, Sensual feel and colour that really lasts! Contains Aloe vera Leaving hair nourished and healthy. Upto 12 months life span of the product after opening. Directions: 1. Shampoo, and towel dry 2. Use protective cream around hair line 3. Apply hair colour 1/8" from scalp,and comb through thoroughly 4. Cover with a plastic cap, and process with heat for up to 15 mins 5. Rinse and shampoo completelyNote: Date mentioned on the item is Manufactured date and not the Expiry date Ingredients Aqua/ water/ Eau, Aloe Vera (Aloe Barbadensis), Citric Acid,Hydrolyzed Collagen, Octoxynol-9, Hydroxypropylmethylcellulose,PPG-1-PPG9 Lauryl Glycol Either, Methylchloroisothiazolinone, Methylisothiazolinone,Propylene Glycol, Trimethylsilyamodimethicone,Sodium Citrate, Glycerin,Fragrance (Perfume) May Contain: CI42090,CI45100,CI28440,CI42520,CI19140 Directions Apply the hair color evenly to clean, dry hair. Leave on for a recommended time, then rinse thoroughly. Safety Warning For external use only. Avoid contact with eyes. Keep away from naked flame or direct heat sources. Box Contains Adore shining semi permanent hair colour 69 Wild Cherry Review: If you love colouring your hair you’ll love this - I always reach for this product when I fancy adding a splash of colour to my hair. The value for money is brilliant, as one bottle can last for multiple applications depending on your hair length. 💧 My application tip: I always wet my hair first, then towel-dry it before applying the colour. I find it goes much further this way and works just as well as applying it to dry hair. I wouldn’t necessarily agree with the claim of 6–8 washes, though. How long the colour lasts really depends on your hair’s condition, quality and base colour, which all play a huge part in the final result. I’ve tried several shades, including Crimson, Violet, Bubblegum and many more, and the pigmentation is amazing! The colours are genuinely beautiful, and there’s a fantastic selection to choose from. From my experience, colours fade much quicker on darker hair, whereas on blonde or lighter hair, they can last ages — definitely longer than your average semi-permanent hair dye. In my experience, the fading starts to become noticeable after around five washes, although this varies from person to person. Pastel shades can fade particularly quickly, blue can fade towards green or yellow, and red can fade towards orange. For reference, my hair is dry but silky, and I’ve been dyeing it with box dyes and cutting it myself since I was 12. I’m now 30, so I’ve had plenty of experience experimenting with my hair! 😂 ⚠️ IMPORTANT DISCLAIMER: BUY GLOVES! Gloves are not provided, and this product will stain your hands if you apply it without them. Overall, I absolutely love this product! It’s easy to use, offers amazing colour payoff, comes in a brilliant range of shades and gives you great value for money. Just remember that everyone’s hair is different, so your results and how long the colour lasts may vary. Definitely worth trying if you love experimenting with different hair colours! 💗 Review: Wow!!! - Wasn’t expecting much from this as not heard of the brand but wow! Usually use directions and crazy colours but I just wanted an added shine rather than colour and my hair (which had been coloured at hairdressers 4 weeks before) had faded from a warm copper to more of a strawberry blonde. Well I got more than shine I got an amazing colour. Absolutely love it. I’d advise anyone using it just for a freshen up to do a strand test first but if you’re like me and don’t mind it coming out bright then just go for it. I love the colour and my hair feels so soft. ## Features - Wild Cherry Shade: Adore Shining Semi Permanent Hair Colour 69 Wild Cherry delivers a rich, vibrant cherry-red tone for a bold and eye-catching look. - Semi Permanent Colour: Deposits temporary colour that gradually fades with washing, allowing you to experiment with vibrant shades without permanent commitment. - Conditioning Formula: Helps deposit rich colour while supporting a soft, smooth and conditioned feel for a healthy-looking finish. - Ammonia & Peroxide Free: Formulated without ammonia or peroxide, providing an alternative to permanent oxidative hair colouring. - Vegan & Cruelty Free: Vegan-friendly and cruelty-free hair colour in a convenient 118ml bottle, ideal for creative at-home colouring. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B004M5WMXC | | Benefits | Hair Coloring and Conditioning | | Best Sellers Rank | 680 in Beauty ( See Top 100 in Beauty ) 8 in Semi-Permanent Hair Colour | | Brand | Adore | | Brand Name | Adore | | Colour | Wild Cherry | | Container Type | Bottle | | Customer Reviews | 4.1 out of 5 stars 39,453 Reviews | | Full Cure Time | 20 Minutes | | Global Trade Identification Number | 00661157100694 | | Hair Color Permanence | Semi-Permanent | | Hair Type | All | | Hair type | All | | Item Form | Liquid | | Item Weight | 4.3 Ounces | | Item form | Liquid | | Manufacturer | Adore | | Manufacturer Part Number | 069 | | Material Features | Alcohol-free | | Material Type Free | Ammonia Free, Peroxide Free, Alcohol Free | | Model Number | AD-69 | | Number of Items | 1 | | Package Size Name | 4 Ounce | | Package information | Bottle | | Product benefits | Hair Coloring and Conditioning | | Recommended Uses For Product | Hair coloring | | Suitable Hair Colour | Red | | UPC | 661157100694 | | Unit Count | 118.0 millilitre | ## Product Details - **Brand:** Adore - **Colour:** Wild Cherry - **Hair type:** All - **Item form:** Liquid - **Material Type Free:** Alcohol Free, Ammonia Free, Peroxide Free - **Material feature:** Ammonia Free - **Number of items:** 1 - **Package information:** Bottle - **Product benefits:** Protect color and shine enhancement - **Unit count:** 118.0 millilitre ## Images ![Adore Shining Semi Permanent Hair Colour 69 Wild Cherry, Vibrant Cherry Red Hair Dye, Conditioning Colour with Rich Shine, 118ml - Image 1](https://m.media-amazon.com/images/I/81ExHHvFF2L.jpg) ![Adore Shining Semi Permanent Hair Colour 69 Wild Cherry, Vibrant Cherry Red Hair Dye, Conditioning Colour with Rich Shine, 118ml - Image 2](https://m.media-amazon.com/images/I/71oWb33svWL.jpg) ![Adore Shining Semi Permanent Hair Colour 69 Wild Cherry, Vibrant Cherry Red Hair Dye, Conditioning Colour with Rich Shine, 118ml - Image 3](https://m.media-amazon.com/images/I/71h08xhYGYL.jpg) ![Adore Shining Semi Permanent Hair Colour 69 Wild Cherry, Vibrant Cherry Red Hair Dye, Conditioning Colour with Rich Shine, 118ml - Image 4](https://m.media-amazon.com/images/I/619fcgusePL.jpg) ![Adore Shining Semi Permanent Hair Colour 69 Wild Cherry, Vibrant Cherry Red Hair Dye, Conditioning Colour with Rich Shine, 118ml - Image 5](https://m.media-amazon.com/images/I/917vxN9CcaL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: What does “semi-permanent” hair color mean?** A: Semi-permanent hair color deposits vibrant pigments onto your hair without altering its natural structure. It adds color, shine, and richness while being gentle and conditioning. **Q: How long does semi-permanent color last?** A: Typically 3–6 weeks, depending on hair type, porosity, and washing habits. It gradually fades rather than growing out harshly. **Q: How is semi-permanent different from demi-permanent hair color?** A: Semi-Permanent: No ammonia or peroxide. Coats hair & fades with washes. Great for bold, fun, or subtle color shifts. Demi-Permanent: Low peroxide. Slightly penetrates the hair for longer wear. Great for blending, toning, & enhancing natural color. **Q: Can I lighten my hair with semi-permanent color?** A: No, semi-permanent color cannot lighten hair. It works best on your current base, or over pre-lightened hair for brighter, more vibrant results. **Q: Can I mix shades to customize my color?** A: Yes! Semi-permanent formulas are great for blending shades to create your perfect custom color. ## Customer Reviews ### ⭐⭐⭐⭐⭐ If you love colouring your hair you’ll love this *by A***E on 9 October 2026* I always reach for this product when I fancy adding a splash of colour to my hair. The value for money is brilliant, as one bottle can last for multiple applications depending on your hair length. 💧 My application tip: I always wet my hair first, then towel-dry it before applying the colour. I find it goes much further this way and works just as well as applying it to dry hair. I wouldn’t necessarily agree with the claim of 6–8 washes, though. How long the colour lasts really depends on your hair’s condition, quality and base colour, which all play a huge part in the final result. I’ve tried several shades, including Crimson, Violet, Bubblegum and many more, and the pigmentation is amazing! The colours are genuinely beautiful, and there’s a fantastic selection to choose from. From my experience, colours fade much quicker on darker hair, whereas on blonde or lighter hair, they can last ages — definitely longer than your average semi-permanent hair dye. In my experience, the fading starts to become noticeable after around five washes, although this varies from person to person. Pastel shades can fade particularly quickly, blue can fade towards green or yellow, and red can fade towards orange. For reference, my hair is dry but silky, and I’ve been dyeing it with box dyes and cutting it myself since I was 12. I’m now 30, so I’ve had plenty of experience experimenting with my hair! 😂 ⚠️ IMPORTANT DISCLAIMER: BUY GLOVES! Gloves are not provided, and this product will stain your hands if you apply it without them. Overall, I absolutely love this product! It’s easy to use, offers amazing colour payoff, comes in a brilliant range of shades and gives you great value for money. Just remember that everyone’s hair is different, so your results and how long the colour lasts may vary. Definitely worth trying if you love experimenting with different hair colours! 💗 ### ⭐⭐⭐⭐⭐ Wow!!! *by H***Y on 23 October 2026* Wasn’t expecting much from this as not heard of the brand but wow! Usually use directions and crazy colours but I just wanted an added shine rather than colour and my hair (which had been coloured at hairdressers 4 weeks before) had faded from a warm copper to more of a strawberry blonde. Well I got more than shine I got an amazing colour. Absolutely love it. I’d advise anyone using it just for a freshen up to do a strand test first but if you’re like me and don’t mind it coming out bright then just go for it. I love the colour and my hair feels so soft. ### ⭐⭐⭐⭐⭐ Only True Semi Permanent I Use *by A***S on 8 September 2016* I've been bleaching and using Adore dyes for about two years now, but I used to get them from another shop. I got them here because it was more convenient, though the price is slightly higher. I've never used this on unbleached hair, so I have no idea how well it sticks or how much colour it leaves. On bleached hair, it's amazing. The colour is always super vibrant. You may not always get the colour shown on the bottle, but that's more because of the base colour of the hair your dyeing over. I get very annoyed reading reviews from people who complain the colour wasn't the same on their hair. If your hair has yellow or orange tones in it, this will make the colour more peachy than the blue toned pink! I had this happen on my hair since it wasn't bleached perfectly evenly. Some strands are peachy. Same goes for if you dye over blue. The number one reason I prefer Adore dyes over others is that I can dilute it with conditioner and still get a lot of colour out of it. One bottle lasts me over ten applications. Currently my hair is a pastel purple and pink mix because I worked out it would be cheaper to buy two bottles, one pink and one blue, to make my own purple, rather than buying one bottle of purple. So you can mix these together to get an even greater range of shades. I'm never the same colour each month! The longer you leave it in, the brighter and more longer lasting the colour will be. This is true for unbleached hair as well. You don't have to worry about damage, this is like a conditioner that stains your hair. You do have to keep it moist though, so put a shower cap or plastic bag on top. I normally leave mine in for about an hour, but because of the pastels, I've only been leaving it in for about five minutes while showering and it still deposits colour, though it rinses out quicker. The second reason I love Adore dyes is that there is pretty much zero rub off. I can dye my hair, rinse, let it dry and not leave random colours all over my pillow. I don't worry about it running in the rain. I used to use Directions Plum and the rain made that run, it was very embarrassing. All in all, I really recommend this, it lasts for ages, smells great, excellent colour payoff and a wide range of colours. ## Frequently Bought Together - Adore Shining Semi Permanent Hair Colour, 69 Wild Cherry - Yexixsr 5Pcs Professional Salon Hair Coloring Dyeing Kit, Hair Bleach Dit Hair Coloring Products with Hair Dye Brush, Hair Color Bowl, Hair Clips --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/64476643-adore-shining-semi-permanent-hair-colour-69-wild-cherry-vibrant](https://www.desertcart.co.za/products/64476643-adore-shining-semi-permanent-hair-colour-69-wild-cherry-vibrant) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-11-10*