--- product_id: 609041243 title: "Boldify Hairline Powder, Root Touch Up Hair Color - Dark Auburn 10g" brand: "boldify" price: "R1445" currency: ZAR in_stock: true reviews_count: 13 category: "Boldify" url: https://www.desertcart.co.za/products/609041243-boldify-hairline-powder-root-touch-up-hair-color-dark-auburn store_origin: ZA region: South Africa --- # Squalene-infused gentle formula Sweat & rain resistant 24h wear Instant root coverage Boldify Hairline Powder, Root Touch Up Hair Color - Dark Auburn 10g **Brand:** boldify **Price:** R1445 **Availability:** ✅ In Stock ## Summary > ✨ Own your look, no roots attached! ✨ ## Quick Answers - **What is this?** Boldify Hairline Powder, Root Touch Up Hair Color - Dark Auburn 10g by boldify - **How much does it cost?** R1445 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/609041243-boldify-hairline-powder-root-touch-up-hair-color-dark-auburn) ## Best For - boldify enthusiasts ## Why This Product - Trusted boldify brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **All-Day Confidence:** Sweatproof and rain-resistant formula locks in place for a full 24 hours of flawless coverage. - • **Shade Match Guarantee:** Choose from 14 shades with free replacements to ensure your perfect, natural look every time. - • **Nourishing Haircare Boost:** Infused with lightweight Squalene to gently nourish your scalp with every application. - • **Flawless Instant Concealment:** Say goodbye to visible roots and thinning hairlines in seconds—no salon needed. - • **Mess-Free Precision Application:** Pressed compact design ensures zero drips, stains, or overspray for a clean, professional finish. ## Overview Boldify Hairline Powder in Ash Brown is a 10g pressed powder root touch-up that instantly conceals grey roots and thinning hairlines with a sweat and rain-resistant formula lasting 24 hours. Infused with nourishing Squalene, it offers a mess-free, precise application and comes with a free shade replacement guarantee across 14 shades for a flawless, natural finish. ## Description Free delivery and returns on eligible orders of £20 or more. Buy Boldify Hairline Powder, Root Touch Up Hair Color - Dark Auburn 10g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear at desertcart UK. Review: An effective and simple solution for covering roots or slightly thinning areas - I decided to try BOLDIFY Hairline Powder as a quick way to tidy up my roots and give the appearance of fuller hair between my visit to the hairdressers, and overall I’ve been pleasantly surprised by how well it works. The powder is very easy to apply. The compact comes with a small applicator and mirror, although I haven't used the mirror, but the applicator makes it handy for quick touch-ups. You simply dab the applicator into the powder and lightly apply it to the areas you want to cover. It blends surprisingly well with natural hair and doesn’t leave a sticky or heavy feeling. One of the things I liked most is that it looks very natural once applied. It softens the look of thinning areas and helps disguise regrowth or grey hairs around the hairline without that obvious sprayed-on effect that some root sprays can leave behind. The formula also stays in place well. Once applied, it seems to hold until you wash your hair, so there’s no need for constant touch-ups throughout the day. It doesn’t make the hair feel greasy or weighed down, which is a big plus. Choosing the right shade is important for the most natural look, but once you find the right match it blends in nicely with your own hair colour. I've gone for a medium brown but I think next time I will for a shade darker. Overall, this is a simple and effective solution for covering roots, greys, or slightly thinning areas. It’s quick to use, portable, and a helpful little product for extending the time between hair appointments. Review: Great for thin areas - I have Trichotillomania and wanted something to help disguise thinner areas, this works perfectly! It lasts well, doesn't seem to come off on my fingers and is easy to apply. I got a seperate brush to help with application, but I'm sure I'll use the pad for root retouching. I got shade dark auburn ## Features - INSTANT ROOT COVERAGE: This pressed root cover up instantly conceals new growth and fills in thinning hairlines. It’s the perfect, easy fix between salon appointments. - NO MESS APPLICATION: Unlike sticky sprays, our grey hair coverage touch up is a pressed compact. Get precise control with no messy drips, stains, or overspray on your skin. - STAYS PUT ALL DAY: This root touch up binds to your hair and scalp, locking in place for 24 hours. It is sweat and rain resistant for confidence that lasts until your next shampoo. - GENTLE ON YOUR SCALP: Our unique hair powder is infused with Squalene. It's a gentle, lightweight ingredient that helps nourish your hair and scalp with every application. - FIND YOUR PERFECT SHADE: Our hair fillers for thinning hair come in 14 shades. If you pick the wrong one, we offer a free shade replacement to guarantee a flawless, natural result. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0B4KFX6HM | | Benefits | Instantly Conceal Hair Loss, Cover Root Regrowth, Scalp Coloring, Root Touch-up | | Best Sellers Rank | 395 in Beauty ( See Top 100 in Beauty ) 1 in Hair Mascaras | | Brand | Boldify | | Brand Name | Boldify | | Colour | Dark Auburn | | Container Type | Bottle | | Country Of Origin | China | | Customer Reviews | 4.1 out of 5 stars 40,303 Reviews | | Full Cure Time | 48 Hours | | Global Trade Identification Number | 09421906945379 | | Hair Color Permanence | Temporary | | Hair Type | All | | Hair type | All | | Item Form | Powder | | Item Highlight | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear | | Item Weight | 0.4 Ounces | | Item form | Powder | | Manufacturer | Boldify | | Manufacturer Part Number | BLD2008DA | | Material Features | Paraben-free, peroxide free, sulphate free | | Material Type Free | Paraben Free, Peroxide Free, Sulphate Free | | Model Number | BLD2008BK | | Number of Items | 1 | | Package Size Name | LARGER bottle | | Package information | Bottle | | Product benefits | Instantly Conceal Hair Loss, Cover Root Regrowth, Scalp Coloring, Root Touch-up | | Recommended Uses For Product | Root retouching | | Suitable Hair Colour | Grey | | Unit Count | 10.0 gram | ## Product Details - **Brand:** Boldify - **Colour:** Dark Auburn - **Hair type:** All - **Item form:** Powder - **Material Type Free:** Paraben Free, Peroxide Free, Sulphate Free - **Material feature:** Paraben-free, peroxide free, sulphate free - **Number of items:** 1 - **Package information:** Bottle - **Product benefits:** Instantly Conceal Hair Loss, Cover Root Regrowth, Scalp Coloring, Root Touch-up - **Unit count:** 10.0 gram ## Images ![Boldify Hairline Powder, Root Touch Up Hair Color - Dark Auburn 10g - Image 1](https://m.media-amazon.com/images/I/51jX994m+EL.jpg) ![Boldify Hairline Powder, Root Touch Up Hair Color - Dark Auburn 10g - Image 2](https://m.media-amazon.com/images/I/71tvEOtOslL.jpg) ![Boldify Hairline Powder, Root Touch Up Hair Color - Dark Auburn 10g - Image 3](https://m.media-amazon.com/images/I/61JieqR6ToL.jpg) ![Boldify Hairline Powder, Root Touch Up Hair Color - Dark Auburn 10g - Image 4](https://m.media-amazon.com/images/I/711phWVGfKL.jpg) ![Boldify Hairline Powder, Root Touch Up Hair Color - Dark Auburn 10g - Image 5](https://m.media-amazon.com/images/I/714Ij2+ThHL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Does BOLDIFY Hairline Powder Work For All Hair Types?** A: Yes. BOLDIFY Hairline Powder is suitable for all hair types, including different textures and colors. Its gentle formula is both safe and effective for use on any type of hair. **Q: How Long Does It Last?** A: BOLDIFY Hairline Powder has impressive staying power, lasting for up to 24 hours under normal environmental conditions. It's designed to withstand sweat and rain, ensuring that it stays put even in challenging weather conditions. **Q: Is It Easy To Use?** A: Yes! BOLDIFY Hairline Powder is a breeze to apply thanks to its built-in applicator sponge, and removing it is as simple as washing your hair with shampoo and water. **Q: Does It Have any Side-Effects?** A: No. The gentle ingredients contained in our Hairline Powder are rigorously tested for purity, and contained talc is FREE from contaminants sometimes found in lesser-quality raw materials. It won't clog pores and is safe for daily use on hair & scalp. **Q: Does BOLDIFY Hairline Powder Conceal All Types of Hair Loss?** A: BOLDIFY Hairline Powder can help conceal most types of hair loss, including thinning, bald patches, receding hairlines, and more. Use with BOLDIFY Hair Fibers for maximum hair-loss coverage. ## Customer Reviews ### ⭐⭐⭐⭐⭐ An effective and simple solution for covering roots or slightly thinning areas *by A***E on 22 April 2026* I decided to try BOLDIFY Hairline Powder as a quick way to tidy up my roots and give the appearance of fuller hair between my visit to the hairdressers, and overall I’ve been pleasantly surprised by how well it works. The powder is very easy to apply. The compact comes with a small applicator and mirror, although I haven't used the mirror, but the applicator makes it handy for quick touch-ups. You simply dab the applicator into the powder and lightly apply it to the areas you want to cover. It blends surprisingly well with natural hair and doesn’t leave a sticky or heavy feeling. One of the things I liked most is that it looks very natural once applied. It softens the look of thinning areas and helps disguise regrowth or grey hairs around the hairline without that obvious sprayed-on effect that some root sprays can leave behind. The formula also stays in place well. Once applied, it seems to hold until you wash your hair, so there’s no need for constant touch-ups throughout the day. It doesn’t make the hair feel greasy or weighed down, which is a big plus. Choosing the right shade is important for the most natural look, but once you find the right match it blends in nicely with your own hair colour. I've gone for a medium brown but I think next time I will for a shade darker. Overall, this is a simple and effective solution for covering roots, greys, or slightly thinning areas. It’s quick to use, portable, and a helpful little product for extending the time between hair appointments. ### ⭐⭐⭐⭐⭐ Great for thin areas *by E***A on 25 September 2026* I have Trichotillomania and wanted something to help disguise thinner areas, this works perfectly! It lasts well, doesn't seem to come off on my fingers and is easy to apply. I got a seperate brush to help with application, but I'm sure I'll use the pad for root retouching. I got shade dark auburn ### ⭐⭐⭐⭐ Great results, shame the brush doesn’t lasts *by E***B on 6 July 2026* The results are really good and the tub last for ages. I would give 5 stars, but the brush supplied falls off the handle so easily. My second pot and the brush has fallen off within a few uses on both. ## Frequently Bought Together - BOLDIFY Hairline Powder (LARGE, 10g) - Root Touch Up Hair Color for Gray Coverage - Bald Spot Concealing Hair Powder for Women & Men - 48-Hour Stain-Proof - Dark Auburn - BOLDIFY Hair Fibers (28g) - Fill In Thinning and Fine Hair for an Instantly Fuller, Thicker Look - 14 Shades for Women & Men - Dark Auburn - BOLDIFY Dual-Ended Hairline Powder Brush - Precision Makeup Brush Set with Sponge Tip for Seamless Blending - Ideal as a Concealer Brush, Hair Contour Brush, and Root Touch Up --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/609041243-boldify-hairline-powder-root-touch-up-hair-color-dark-auburn](https://www.desertcart.co.za/products/609041243-boldify-hairline-powder-root-touch-up-hair-color-dark-auburn) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-11-12*