---
product_id: 59772431
title: "The Choice Factory: The award-winning guide to behavioural science and marketing"
price: "R688"
currency: ZAR
in_stock: true
url: https://www.desertcart.co.za/products/59772431-the-choice-factory-the-award-winning-guide-to-behavioural-science
store_origin: ZA
region: South Africa
---

# The Choice Factory: The award-winning guide to behavioural science and marketing

**Price:** R688
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Choice Factory: The award-winning guide to behavioural science and marketing
- **How much does it cost?** R688 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/59772431-the-choice-factory-the-award-winning-guide-to-behavioural-science)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Buy The Choice Factory: The award-winning guide to behavioural science and marketing Main Market by Shotton, Richard (ISBN: 9780857196095) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 15,570 in Books ( See Top 100 in Books ) 10 in Advertising (Books) 94 in Business Life (Books) 171 in Business Careers (Books) |
| Customer reviews | 4.6 4.6 out of 5 stars (896) |
| Dimensions  | 13.97 x 1.27 x 21.46 cm |
| Edition  | Main Market |
| ISBN-10  | 085719609X |
| ISBN-13  | 978-0857196095 |
| Item weight  | 1.05 kg |
| Language  | English |
| Print length  | 220 pages |
| Publication date  | 12 Feb. 2018 |
| Publisher  | Harriman House |
| Reading age  | 18 years and up |

## Images

![The Choice Factory: The award-winning guide to behavioural science and marketing - Image 1](https://m.media-amazon.com/images/I/819w8paHrhL.jpg)

## Frequently Bought Together

- The Choice Factory: 25 behavioural biases that influence what we buy
- The Illusion of Choice: 16½ psychological biases that influence what we buy
- Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity

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---

*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-08-29*