---
product_id: 597639518
title: "Clairol Bold & Bright Permanent Hair Dye, V3 Intense Violet | Pack of 1 | Clairol Bold & Bright Permanent Hair Dye, V3 Intense Violet | Pack of 1"
brand: "clairol"
price: "R442"
currency: ZAR
in_stock: true
reviews_count: 8
category: "Clairol"
url: https://www.desertcart.co.za/products/597639518-clairol-bold-and-bright-permanent-hair-dye-v3-intense-violet
store_origin: ZA
region: South Africa
---

# HydraShine Conditioner for glossy, smooth hair Color Boost Glaze revives vibrancy anytime TrueColorSeal locks color, fights water-fade Clairol Bold & Bright Permanent Hair Dye, V3 Intense Violet | Pack of 1 | Clairol Bold & Bright Permanent Hair Dye, V3 Intense Violet | Pack of 1

**Brand:** clairol
**Price:** R442
**Availability:** ✅ In Stock

## Summary

> 🎉 Dare to stand out with Intense Passion Plum—vibrancy that won’t quit!

## Quick Answers

- **What is this?** Clairol Bold & Bright Permanent Hair Dye, V3 Intense Violet | Pack of 1 | Clairol Bold & Bright Permanent Hair Dye, V3 Intense Violet | Pack of 1 by clairol
- **How much does it cost?** R442 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/597639518-clairol-bold-and-bright-permanent-hair-dye-v3-intense-violet)

## Best For

- clairol enthusiasts

## Why This Product

- Trusted clairol brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-in-One Kit:** Everything you need in one box—permanent cream, activator, conditioner, glaze, gloves, and easy instructions.
- • **Moisturizing Shine:** HydraShine Conditioner nourishes and smooths, leaving hair silky with a salon-fresh glow.
- • **Color Boost Anytime:** Refresh your look effortlessly with the included Color Boost Glaze—because your color deserves a second wind.
- • **Unstoppable Vibrancy:** TrueColorSeal tech ensures your Intense Passion Plum stays bold and vivid wash after wash.
- • **30-Minute Transformation:** Fast, professional results at home with a quick 30-minute application for long-lasting, head-turning color.

## Overview

Clairol Bold & Bright Permanent Hair Dye in V3 Intense Violet delivers a vivid, long-lasting purple hue with TrueColorSeal Technology to lock in color and prevent fading. The kit includes HydraShine Conditioner for moisturizing shine and a Color Boost Glaze to refresh vibrancy anytime. Designed for all hair types, this easy 30-minute application offers professional-quality permanent color with a radiant finish.

## Description

INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it!

Review: Worth the money!!! - ABSOLUTELY LOVE THE COLOR!!! It covered my gray. I brought 2 double packs which was perfect for my hair. My hair is super thick and it grows all the way down my back. In hindsight next time I will order 3 of the double packs just to make sure I have enough to cover all my hair. It was easy to apply and the conditioner smelled amazing. I also like that the box contained a glaze I can use 2 weeks after the color to help boost it.
Review: No complaints! Nice hint of purple for dark brunettes - Just applied it today but I'm happy with it so far! I'm a very dark brunette so it's always hard to find reviews and comparisons for hair dye and how they'll show up on my color of hair. Its not a vivid purple, but I wasn't really expecting that since I'm so dark to start. It's more of a dark brown/black with a hint of purple, which is what I was hoping for! You can see the purple, although its hard to tell that in the pictures. If you are a brunette and want something with a bit of color this is great. If you want a vivid purple you'll have to bleach your hair first. This was easy to use-simply mix and apply to hair, wait 30 min and rinse. Voila. A lovely dark purple!

## Features

- UNSTOPPABLE VIBRANCY TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy.
- MOISTURIZING SHINE HydraShine Conditioner moisturizes + smoothens hair.
- INTENSE COLOR Need a boost of color? The Color Boost Glaze amplifies your color anytime.
- Shade: Intense Passion Plum, with vivid purple hues that create a spark
- One hair color application kit: Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, Pair of Gloves and Instruction Leaflet

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0CP2S96T5 |
| Best Sellers Rank | #3,708 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #52 in Hair Color |
| Brand | Clairol |
| Brand Name | Clairol |
| Color | V3 Intense Passion Plum |
| Container Type | Box |
| Customer Reviews | 4.3 out of 5 stars 568 Reviews |
| Full Cure Time | 30 minutes |
| Global Trade Identification Number | 04064666595061 |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Weight | 7.68 ounces |
| Manufacturer | Wella |
| Manufacturer Part Number | bold-&-bright-|-clairol-us-b849e77b9d |
| Material Features | TrueColorSeal Technology locks in color to help protect against water-fading, maximizing vibrancy. |
| Number of Items | 1 |
| Package Information | Box |
| Product Benefits | Vibrant Permanent Hair Color + Moisturizing Shine with Color Boost Glaze Finish |
| Unit Count | 5.48 Fluid Ounces |

## Product Details

- **Brand:** Clairol
- **Color:** V3 Intense Passion Plum
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Vibrant Permanent Hair Color + Moisturizing Shine with Color Boost Glaze Finish

## Images

![Clairol Bold & Bright Permanent Hair Dye, V3 Intense Violet | Pack of 1 | Clairol Bold & Bright Permanent Hair Dye, V3 Intense Violet | Pack of 1 - Image 1](https://m.media-amazon.com/images/I/81SiA5jy-4L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Are Clairol Nice ’n Easy Pure Brunettes products permanent?**
A: Yes! Clairol Bold & Bright is a permanent hair dye that provides vibrant and long lasting-color for up to 8 weeks.

**Q: What is the sachet in the box for?**
A: It’s our unique Color Boost Glaze designed to give a boost of color a few days/weeks after you color. Use it whenever you need to amplify your bold color.

**Q: Should I apply Clairol Bold & Bright products to dry or damp hair?**
A: You should apply Clairol hair color directly to dry hair, starting at the roots and working your way through the lengths.

**Q: Does the length of my hair make any difference to the amount of color I’ll need?**
A: If you have particularly long or thick hair, you may need another Clairol Bold & Bright hair dye for a full color application.

**Q: Does Clairol Bold & Bright provide gray coverage?**
A: It does! Thanks to Clairol's Bold & Bright Intense Permanent formula with TrueColorSeal Technology, color is locked in maximizing vibrancy and providing even gray coverage.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Worth the money!!!
*by S***. on July 29, 2026*

ABSOLUTELY LOVE THE COLOR!!! It covered my gray. I brought 2 double packs which was perfect for my hair. My hair is super thick and it grows all the way down my back. In hindsight next time I will order 3 of the double packs just to make sure I have enough to cover all my hair. It was easy to apply and the conditioner smelled amazing. I also like that the box contained a glaze I can use 2 weeks after the color to help boost it.

### ⭐⭐⭐⭐⭐ No complaints! Nice hint of purple for dark brunettes
*by A***A on February 6, 2025*

Just applied it today but I'm happy with it so far! I'm a very dark brunette so it's always hard to find reviews and comparisons for hair dye and how they'll show up on my color of hair. Its not a vivid purple, but I wasn't really expecting that since I'm so dark to start. It's more of a dark brown/black with a hint of purple, which is what I was hoping for! You can see the purple, although its hard to tell that in the pictures. If you are a brunette and want something with a bit of color this is great. If you want a vivid purple you'll have to bleach your hair first. This was easy to use-simply mix and apply to hair, wait 30 min and rinse. Voila. A lovely dark purple!

### ⭐⭐⭐⭐⭐ Great color
*by K***R on July 29, 2026*

Color is beautiful and it lasts a long time.

## Frequently Bought Together

- Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1
- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)
- Clairol Natural Instincts Bold Permanent Hair Dye, F66 Dragon Fuchsia Hair Color, Pack of 1

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-08-28*