---
product_id: 597639518
title: "Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1"
brand: "clairol"
price: "R306"
currency: ZAR
in_stock: true
reviews_count: 8
category: "Clairol"
url: https://www.desertcart.co.za/products/597639518-clairol-bold-and-bright-permanent-hair-dye-v3-intense-passion
store_origin: ZA
region: South Africa
---

# HydraShine Conditioner for moisturizing shine Color Boost Glaze for instant color refresh TrueColorSeal locks color, prevents fading Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1

**Brand:** clairol
**Price:** R306
**Availability:** ✅ In Stock

## Summary

> 🎉 Dare to be bold with Intense Passion Plum – color that commands attention!

## Quick Answers

- **What is this?** Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1 by clairol
- **How much does it cost?** R306 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/597639518-clairol-bold-and-bright-permanent-hair-dye-v3-intense-passion)

## Best For

- clairol enthusiasts

## Why This Product

- Trusted clairol brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **All-in-One Kit:** Includes Permanent Color Cream, Activator, Conditioner, Gloves, and easy instructions for salon-quality results at home.
- • **Moisturizing Shine:** HydraShine Conditioner nourishes and smooths hair, leaving it silky and radiant.
- • **Vivid Passion Plum:** Stand out with rich, bold purple hues that spark confidence and turn heads.
- • **Instant Color Boost:** Color Boost Glaze lets you amplify your Intense Passion Plum hue anytime, keeping your look fresh.
- • **Unstoppable Vibrancy:** TrueColorSeal Technology locks in vivid, long-lasting color that defies water-fading.

## Overview

Clairol Bold & Bright Permanent Hair Dye in Intense Passion Plum delivers vibrant, long-lasting purple color with TrueColorSeal Technology to prevent fading. The included HydraShine Conditioner ensures moisturized, shiny hair, while the Color Boost Glaze offers easy color refresh on demand. This all-in-one kit provides everything needed for a professional, salon-quality hair transformation at home.

## Description

INTENSE COLOR + MOISTURIZING SHINE. Unstoppable vibrancy! Bold & bright gives you vivid, vibrant color that stays true. TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy. HydraShine Conditioner moisturizes + smoothens hair. Need a boost of color? The Color Boost Glaze amplifies your color anytime you need it!

Review: Scary Color in Bottle, Great on Hair - I used the chocolate and needed two boxes for my thick hair. The first bottle mixed up to almost a fluorescent orange. The second bottle looked like blood. I don’t know why there was a difference in two bottles of the same color, but thankfully it developed into a rich, chocolate brown. My hair feels very soft and shiny. I didn’t use the included conditioner, but used my own. I would repurchase, the color has lots of dimension.
Review: Affordable and Vibrant! - This color is AMAZING! I love this product! One box covers all my thick hair, past my shoulders. Looks amazing! Lasts longer than most color and a great price! I added black low-lights of the same brand and they look amazing together!

## Features

- UNSTOPPABLE VIBRANCY TrueColorSeal Technology locks in color to help protect against water-fading, mazimizing vibrancy.
- MOISTURIZING SHINE HydraShine Conditioner moisturizes + smoothens hair.
- INTENSE COLOR Need a boost of color? The Color Boost Glaze amplifies your color anytime.
- Shade: Intense Passion Plum, with vivid purple hues that create a spark
- One hair color application kit: Permanent Color Cream, Activator, HydraShine Conditioner, Color Boost Glaze, Pair of Gloves and Instruction Leaflet

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B0CP2S96T5 |
| Best Sellers Rank | #4,793 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #67 in Hair Color |
| Customer Reviews | 4.4 4.4 out of 5 stars (2,725) |
| Department  | Women |
| Manufacturer  | Wella |
| Product Dimensions  | 2.37 x 3.56 x 6.31 inches; 7.68 ounces |

## Product Details

- **Brand:** Clairol
- **Color:** V3 Intense Passion Plum
- **Item Form:** Cream
- **Package Information:** Box
- **Product Benefits:** Vibrant Permanent Hair Color + Moisturizing Shine with Color Boost Glaze Finish

## Images

![Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1 - Image 1](https://m.media-amazon.com/images/I/81SiA5jy-4L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Are Clairol Nice ’n Easy Pure Brunettes products permanent?**
A: Yes! Clairol Bold & Bright is a permanent hair dye that provides vibrant and long lasting-color for up to 8 weeks.

**Q: What is the sachet in the box for?**
A: It’s our unique Color Boost Glaze designed to give a boost of color a few days/weeks after you color. Use it whenever you need to amplify your bold color.

**Q: Should I apply Clairol Bold & Bright products to dry or damp hair?**
A: You should apply Clairol hair color directly to dry hair, starting at the roots and working your way through the lengths.

**Q: Does the length of my hair make any difference to the amount of color I’ll need?**
A: If you have particularly long or thick hair, you may need another Clairol Bold & Bright hair dye for a full color application.

**Q: Does Clairol Bold & Bright provide gray coverage?**
A: It does! Thanks to Clairol's Bold & Bright Intense Permanent formula with TrueColorSeal Technology, color is locked in maximizing vibrancy and providing even gray coverage.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Scary Color in Bottle, Great on Hair
*by T***R on February 12, 2026*

I used the chocolate and needed two boxes for my thick hair. The first bottle mixed up to almost a fluorescent orange. The second bottle looked like blood. I don’t know why there was a difference in two bottles of the same color, but thankfully it developed into a rich, chocolate brown. My hair feels very soft and shiny. I didn’t use the included conditioner, but used my own. I would repurchase, the color has lots of dimension.

### ⭐⭐⭐⭐⭐ Affordable and Vibrant!
*by S***D on February 10, 2026*

This color is AMAZING! I love this product! One box covers all my thick hair, past my shoulders. Looks amazing! Lasts longer than most color and a great price! I added black low-lights of the same brand and they look amazing together!

### ⭐⭐⭐⭐⭐ Love it
*by L***N on February 11, 2026*

Love the color. Has lasted quite a while. And way cheaper than those expensive brands.

## Frequently Bought Together

- Clairol Bold & Bright Permanent Hair Dye, V3 Intense Passion Plum Hair Color, Pack of 1
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**Shop now:** [https://www.desertcart.co.za/products/597639518-clairol-bold-and-bright-permanent-hair-dye-v3-intense-passion](https://www.desertcart.co.za/products/597639518-clairol-bold-and-bright-permanent-hair-dye-v3-intense-passion)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-02*