---
product_id: 590003916
title: "Smart IPL, Skin i·Expert Pro 7, VOGUE's Best Hair Removal Device, IPL Hair Removal for Women and Men, Permanent Laser Hair Reduction At-Home, World's 1st Smart App, 3 Heads, IPL7243"
brand: "braun"
price: "R13184"
currency: ZAR
in_stock: true
reviews_count: 3
category: "Braun"
url: https://www.desertcart.co.za/products/590003916-smart-ipl-skin-i-expert-pro-7-vogues-best-hair
store_origin: ZA
region: South Africa
---

# Fast 1.5 yrs smooth skin App-guided personalized plan World's 1st Smart IPL system Smart IPL, Skin i·Expert Pro 7, VOGUE's Best Hair Removal Device, IPL Hair Removal for Women and Men, Permanent Laser Hair Reduction At-Home, World's 1st Smart App, 3 Heads, IPL7243

**Brand:** braun
**Price:** R13184
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock salon-grade smoothness with the smartest IPL ever 🤖

## Quick Answers

- **What is this?** Smart IPL, Skin i·Expert Pro 7, VOGUE's Best Hair Removal Device, IPL Hair Removal for Women and Men, Permanent Laser Hair Reduction At-Home, World's 1st Smart App, 3 Heads, IPL7243 by braun
- **How much does it cost?** R13184 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/590003916-smart-ipl-skin-i-expert-pro-7-vogues-best-hair)

## Best For

- braun enthusiasts

## Why This Product

- Trusted braun brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gentle Yet Powerful:** Virtually painless treatments with specialized heads for face and body, even sensitive areas.
- • **Tailored to Your Skin:** Adaptive IPL flashes automatically adjust to your unique skin tone for maximum safety and comfort.
- • **Visible Results, Fast:** Experience up to 95% hair reduction in just 1 month with clinically-backed IPL technology.
- • **Effortless Precision at Home:** Smart head recognition and real-time coverage feedback ensure flawless treatment every session.
- • **Lifestyle-Friendly Smart Calendar:** Personalized treatment scheduling that adapts around your busy professional life via the intuitive app.

## Overview

The Braun Smart IPL Skin i·Expert Pro 7 is the world’s first intelligent IPL hair removal device featuring adaptive technology that customizes each flash to your skin tone. Clinically proven to reduce hair by up to 95% in one month, it offers a personalized, app-guided treatment plan with real-time feedback and multiple precision heads for full-body use. Dermatologically approved and designed for comfort, it delivers professional-grade, permanent hair reduction from the convenience of home.

## Description

Discover Braun’s best at-home laser IPL device for safe and effective hair removal. The World's 1st Smart IPL that learns and adapts to you. Worry-free sessions with real-time step by step guidance like your own personal beautician. Achieve 95% hair reduction in 1 month³, and enjoy 2 years free of hair and hair removal*. Dermatologically and gynecologically approved, it’s eye-safe—no protective glasses required. Skip the salon, save thousands and get long lasting smooth skin from the convenience of your home.

Review: Professional IPL Care, Right at Home - Best Product ! - I’ve been using the Braun Smart IPL, Silk· Expert Pro 5 for the past 4 days, and I’m already impressed with the experience. The device feels very premium and is easy to handle, with clear settings that make it beginner-friendly. The included precision head is especially helpful for smaller areas like the upper lip and underarms, while the standard head works well on legs and arms. In terms of results, while it’s too early to expect permanent hair reduction, I have noticed that hair regrowth already seems a little slower and finer compared to shaving. The sessions are quick, virtually painless, and the skin feels smooth afterward without irritation. The cooling technology and gentle mode also make it comfortable for sensitive areas. The compact pouch makes storage and portability simple, and the build quality feels durable. Overall, I can see why this device is highly rated. If results continue to improve over the coming weeks as recommended, it will definitely prove to be a great investment for long-term hair reduction. Pros: Easy to use with clear settings Gentle on sensitive skin Precision head for smaller areas Compact storage pouch included Noticeable reduction in regrowth speed even after a few uses Cons: Requires consistency and patience for long-term results Slight warmth during treatment (expected for IPL devices) Verdict: A professional-grade IPL device that is convenient for at-home use. Even within the first few days, I can already see encouraging results, and I’m confident it will deliver stronger outcomes with continued use.
Review: Quick and effective - I've wanted an IPL device for awhile and I'm so excited about this product. This is my first time using a device like this. The instructions are clear and the app makes set-up and getting started super easy. My skin tone and hair color are a great match for using this device and the skin test provided in the app confirmed it. I had no discomfort or redness after my first use. It took a little trial and error to get the hang of how to hold the device and make perfect contact with the skin in certain areas like around the ankles and knees, but the variety of device heads included made switching it up super simple. I'm impressed with the quality of the whole package including the packaging and instructions, the app, the device, and I especially love all the accessories and the storage bag that are included. The cord on the device is super long which is very helpful. I experienced little to no pain using the device. Some sensitive areas had a little sting for a split second while the device flashed, but there was no lingering discomfort. I can't wait to see how effective this is over the course of use, I'm feeling very positive that it will give great results. The app is going to be so handy for sending me treatment time reminders and tracking my goals to hair free skin!

## Features

- Our fastest way to 1.5 year of smooth skin at home*: visible results in just 1 use.** *Following recommended regimen, individual results may vary. **Based on app data from consumer self -assessment (nov'24-Apr'24). Individual results may vary.
- WORLD'S 1ST SMART IPL system with responsive intelligence that learns, and adapts to your unique skin
- Your best results, made easy with no guesswork: the only IPL with real-time coverage feedback and smart head recognition. Like having your own personal beautician at home
- ALWAYS SAFE: built-in skin protection and UV filter offers you maximum safety and optimal results, being the only IPL* that automatically adapts every flash to your skin tones. *shared technology with Cyden
- GENTLE ON SKIN: comfortable and virtually painless, even in sensitive areas. Get head-to-toe sessions: treat legs, arms, chest, back, face, underarms and even the pubic area with specially designed heads for face and body
- Your PERSONALIZED treatment plan: our smart calendar plans and automatically adapts around your busy lifestyle

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0CMVN2KTP |
| ASIN  | B0CMVN2KTP |
| Best Sellers Rank | #22,339 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #9 in Light Hair Removal Devices |
| Brand Name | Braun |
| Color | Silver |
| Customer Reviews | 4.1 4.1 out of 5 stars (247) |
| Global Trade Identification Number | 00069055137734 |
| Included Components | Attachment |
| Item model number  | PL7243 |
| Manufacturer | Procter & Gamble |
| Manufacturer  | Procter & Gamble |
| Model Name | SMART IPL |
| Operating Time | 10 Minutes |
| Package Dimensions  | 11.06 x 7.64 x 3.9 inches; 2.69 Pounds |
| Power Source | Corded Electric |
| Recommended Uses For Product | Leg |
| UPC | 069055137734 |
| UPC  | 069055137734 |
| Unit Count | 1.0 Count |
| Water Resistance Level | Not Water Resistant |

## Product Details

- **Brand:** Braun
- **Color:** Silver
- **Included Components:** Attachment
- **Power Source:** Corded Electric
- **Water Resistance Level:** Not Water Resistant

## Images

![Smart IPL, Skin i·Expert Pro 7, VOGUE's Best Hair Removal Device, IPL Hair Removal for Women and Men, Permanent Laser Hair Reduction At-Home, World's 1st Smart App, 3 Heads, IPL7243 - Image 1](https://m.media-amazon.com/images/I/71U1es-opFL.jpg)

## Questions & Answers

**Q: Is IPL permanent?**
A: Like laser, IPL offers long lasting results, but it is not completely permanent. Differently from laser, you pay only once and can touch up anytime if needed.

**Q: How often should I use my Braun Skin i-expert?**
A: Use it only once a week for 4 to 12 weeks for optimal results, with visible results after 1 session. For maintenance, touch-ups are recommended to prevent regrowth.

**Q: Is IPL safe? Does it hurt?**
A: Braun IPL devices are safe, FDA-cleared, and dermatologist-approved. They are gynecologically tested for intimate use. Pain varies, but most users find it nearly painless, often describing it as mild tingling or warmth, which many adapt to over time.

**Q: Can I use IPL on my face?**
A: Braun IPL is safe and effective for women facial hair removal. It shouldn't be used near the eyes. It works effectively on the upper lip, chin, and jawline. Do not use on male beards, it may lead to uneven results.

**Q: What’s the difference between Braun Skin i-expert and Braun Silk-expert Pro 5?**
A: Skin i-expert is the 1st AI-powered smart IPL that personalizes sessions based on your preference, body part, and hair density. It tests for irritation, offers guidance and ensures full coverage. The Silk-expert Pro 5 lacks the smart features.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Professional IPL Care, Right at Home - Best Product !
*by M***U on September 15, 2025*

I’ve been using the Braun Smart IPL, Silk· Expert Pro 5 for the past 4 days, and I’m already impressed with the experience. The device feels very premium and is easy to handle, with clear settings that make it beginner-friendly. The included precision head is especially helpful for smaller areas like the upper lip and underarms, while the standard head works well on legs and arms. In terms of results, while it’s too early to expect permanent hair reduction, I have noticed that hair regrowth already seems a little slower and finer compared to shaving. The sessions are quick, virtually painless, and the skin feels smooth afterward without irritation. The cooling technology and gentle mode also make it comfortable for sensitive areas. The compact pouch makes storage and portability simple, and the build quality feels durable. Overall, I can see why this device is highly rated. If results continue to improve over the coming weeks as recommended, it will definitely prove to be a great investment for long-term hair reduction. Pros: Easy to use with clear settings Gentle on sensitive skin Precision head for smaller areas Compact storage pouch included Noticeable reduction in regrowth speed even after a few uses Cons: Requires consistency and patience for long-term results Slight warmth during treatment (expected for IPL devices) Verdict: A professional-grade IPL device that is convenient for at-home use. Even within the first few days, I can already see encouraging results, and I’m confident it will deliver stronger outcomes with continued use.

### ⭐⭐⭐⭐⭐ Quick and effective
*by B***K on September 8, 2025*

I've wanted an IPL device for awhile and I'm so excited about this product. This is my first time using a device like this. The instructions are clear and the app makes set-up and getting started super easy. My skin tone and hair color are a great match for using this device and the skin test provided in the app confirmed it. I had no discomfort or redness after my first use. It took a little trial and error to get the hang of how to hold the device and make perfect contact with the skin in certain areas like around the ankles and knees, but the variety of device heads included made switching it up super simple. I'm impressed with the quality of the whole package including the packaging and instructions, the app, the device, and I especially love all the accessories and the storage bag that are included. The cord on the device is super long which is very helpful. I experienced little to no pain using the device. Some sensitive areas had a little sting for a split second while the device flashed, but there was no lingering discomfort. I can't wait to see how effective this is over the course of use, I'm feeling very positive that it will give great results. The app is going to be so handy for sending me treatment time reminders and tracking my goals to hair free skin!

### ⭐⭐⭐⭐ Using it was a breeze but setup was a bit confusing
*by J***J on May 26, 2025*

Opening up the product you immediately are provided a large card with a QR code to link you to their app. The app provides initial setup including instructions and a test step as well as scheduling features in order to keep track of your sessions. The app provides a means to track multiple different areas that you are working on that may have a different schedule or been started at different times. This is a really nice feature which helps ensure proper use and effect. Using the actual product is quite easy and while very bright (might want to wear sunglasses) the feeling of being zapped is small and tolerable. The manual suggests you just look away but I found that not only a bit awkward but also less user friendly than just watching it with protective eyewear on. In general the manual suggests that so long as the product is pressed firmly on the skin, the light emitted will not hurt you but it is bright. My only grip with the product is the confusion between the app and the manual. It seems to me, although I may be wrong about this, you have to pair the device to the app before it'll actually start zapping. The manual however does not mention this step at all. The instructions are quite clear in the manual on how to turn it on, the various features, and how you should operate it. After reading the manual I assumed I could just perform my test section just based off of that alone, however I was not able to get it to start zapping until paired with the app. Once paired with the app however it seemed to have no problem being used outside of the app. You power it on, click the big button once, it heats up, then you press into your skin and zap. So TLDR: install the app, pair it, and follow the instructions through the app. Afterwards you can read the manual for some more detailed written instructions and safety warnings but the app is required for initial setup (so far as I could tell). If the manual had made it clear that the first step was pairing it with the app, I would have given this 5 stars.

## Frequently Bought Together

- Braun IPL Skin i·Expert, at Home Laser Hair Removal, Holiday Gifts for Women and Men with Free App, Vanity Case, Venus Razor, 3 Smart Heads, PL7243
- FreeMascot IPL 200nm-2000nm Laser Safety Glasses for Laser Hair Removal Treatment and Laser Cosmetology Operator Eye Protection with Case (Green)
- 300ML Cooling Gel for Laser Hair Removal Device and Radio Frequency Facial Body Skin Care Machine for Women and Men

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-02*