--- product_id: 5790427 title: "Veterinary Formula Smart Coat Whitening & Stain Remover Pet Shampoo, 17oz" brand: "veterinary formula" price: "R598" currency: ZAR in_stock: true reviews_count: 13 url: https://www.desertcart.co.za/products/5790427-veterinary-formula-smart-coat-whitening-and-stain-remover-pet-shampoo store_origin: ZA region: South Africa --- # Patented optical brighteners Vitamin E & green tea extract Long-lasting blue coral citrus fragrance Veterinary Formula Smart Coat Whitening & Stain Remover Pet Shampoo, 17oz **Brand:** veterinary formula **Price:** R598 **Availability:** ✅ In Stock ## Summary > 🐾 Elevate your pet’s glow game—because white coats deserve VIP treatment! ## Quick Answers - **What is this?** Veterinary Formula Smart Coat Whitening & Stain Remover Pet Shampoo, 17oz by veterinary formula - **How much does it cost?** R598 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/5790427-veterinary-formula-smart-coat-whitening-and-stain-remover-pet-shampoo) ## Best For - veterinary formula enthusiasts ## Why This Product - Trusted veterinary formula brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Enduring Freshness:** Blue coral citrus scent with patented extenders keeps your pet smelling irresistible all day. - • **Gentle Yet Powerful:** No bleach or peroxide—just skin-loving Vitamin E and green tea for a safe, soothing cleanse. - • **Brilliantly Bright Coats:** Patented optical brighteners erase yellowing & stains for a dazzling white shine. - • **Premium Care, Smart Price:** Veterinary-grade ingredients at a price that respects your budget and your pet’s health. - • **Multi-Pet & Horse Friendly:** pH balanced formula safe for dogs, cats, and horses without disrupting flea/tick treatments. ## Overview Veterinary Formula Smart Coat Whitening & Stain Remover Shampoo is expertly crafted for white-coated dogs, cats, and horses. Featuring patented optical brighteners, it safely removes yellowing and stains without harsh bleach or peroxide. Enriched with Vitamin E and green tea extract, it moisturizes and soothes sensitive skin while delivering a long-lasting blue coral citrus fragrance. pH balanced and safe for frequent use, it won’t interfere with flea and tick treatments, making it the smart, affordable choice for pet parents who demand brilliance and care. ## Description For white dogs and cats, finding a gentle pet shampoo that will cleanse, moisturize and brighten without the use of harsh ingredients is challenging. Snow White Shampoo for dogs and cats is specially formulated for pets with white coats to effectively remove stains and coat yellowing without using bleach or peroxide. Patented optical brighteners safely eliminate the appearance of yellowing and dingy fur while bringing out your pet’s natural bright white coat. Making you and your once not-so-white dog or cat very happy! The gentle cleansers in the 17 oz. bottle of shampoo for white dogs and cats will leave your pet’s coat clean, fresh, moisturized and shiny. The mild shampoo contains Vitamin E and green tea extract, and is pH balanced specifically for your pet’s skin. The exceptional long-lasting blue coral citrus fragrance has patented fragrance extenders so your clean and white pet will smell amazing long after bath time is over. This dog and cat shampoo is gentle enough for frequent use and will not wash away topical spot-on flea and tick treatments. For best results, follow bath with Veterinary Formula Ultra Oatmeal Moisturizing Conditioner and finish with our Gloss and Glide Detangler and Conditioner Spray. Safe for horses too. We know that your dogs and cats are more than just pets - they are part of the family - so Veterinary Formula Solutions designs premium cleansing products that pet parents can actually afford. Your pet will once again have a bright, white coat and you will like knowing that no harsh ingredients were used to get it that way – making you both happy and able to focus on more important things like snuggles, games and treats. ## Features - FOR WHITE DOGS & CATS – Veterinary Formula Solutions Snow White Shampoo is specially formulated for pets with white coats. Patented optical brighteners safely eliminate yellowing, stains & dingy fur to bring out your pet’s natural bright white coat. - LONG LASTING FRAGRANCE – The exceptional long-lasting blue coral citrus fragrance of this pet shampoo has patented fragrance extenders so your clean and white pet will smell amazing long after bath time is over. - NO BLEACH OR PEROXIDE – This white dog shampoo contains no bleach or peroxide that might irritate your pet’s skin. With gentle Vitamin E and green tea extract, your pet’s coat will be free from stains and back to its natural bright white color. - SAFE FOR DOGS, CATS AND HORSES – Snow White shampoo is pH balanced for your pet’s sensitive skin. It will not wash away topical spot-on flea and tick treatments. It’s shampoo for cats, dogs, and horses. - EFFECTIVE & AFFORDABLE – Veterinary Formula Solutions products are created with premium ingredients but available at a price that pet parents can afford. We know your dogs and cats are more than just pets, because we are pet parents too ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B002CZLNL6 | | Best Sellers Rank | #57 in Dog Shampoos | | Date First Available | September 30, 2004 | | Item Model Number | FG01220 | | Manufacturer | Synergy Labs | | Product Dimensions | 2.75 x 7 x 2.75 inches; 1.14 pounds | ## Product Details - **Brand:** Veterinary Formula - **Material Type Free:** Dye Free, Paraben Free, Sulfate Free - **Product Benefits:** Brightening, Cleansing - **Recommended Uses For Product:** Hydrating - **Scent:** Pink Grapefruit ## Images ![Veterinary Formula Smart Coat Whitening & Stain Remover Pet Shampoo, 17oz - Image 1](https://m.media-amazon.com/images/I/61nHki-Jd+L.jpg) ![Veterinary Formula Smart Coat Whitening & Stain Remover Pet Shampoo, 17oz - Image 2](https://m.media-amazon.com/images/I/71cWQES7fTL.jpg) ![Veterinary Formula Smart Coat Whitening & Stain Remover Pet Shampoo, 17oz - Image 3](https://m.media-amazon.com/images/I/315dbIjHa2L.jpg) ![Veterinary Formula Smart Coat Whitening & Stain Remover Pet Shampoo, 17oz - Image 4](https://m.media-amazon.com/images/I/81ibAk1nSvL.jpg) ![Veterinary Formula Smart Coat Whitening & Stain Remover Pet Shampoo, 17oz - Image 5](https://m.media-amazon.com/images/I/81EG2JcLunL.jpg) ## Available Options This product comes in different **Size, Style** options. ## Questions & Answers **Q: Can you use it on the black part of your dog too? Have a Bernese and I’m trying to keep his white marks white, but don’t want to lighten the black.** A: I'm sure you can. My dog is a white palmerainian. He get dark high lights in the winter and this works to bring the white out more he gets the amber high lights in the winter. Doing and summer weather pure white. Used it 3 weeks ago still soft and clean . So I don't see why you could not use it. I just ordered more at the price it is at now before it goes back to normal price **Q: How many minutes should i leave for shampoo to be effective? Directions says several minutes. Exactly how many minutes is that?** A: Generally I soap up and work the soap for 10-15 minutes. But we have a 60 pound standard poodle, so timing would depend on the size of your dog. **Q: Is this cruelty free?** A: Yes **Q: Is it tear free?** A: It says to avoid eyes... but so does the tear free shampoo I just bought... my guess... try it...if your dog appears to have a problem, don't use it on the dog's face. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Easy to open, made my poodles coat a bit brighter *by on Reviewed in the United States April 2, 2026* I have an off white Poodle. This shampoo did make her a bit brighter and her lighter spots whiter. Definitely will keep this around for her. Made her cost softer , cleaned well, smells good. ### ⭐⭐⭐⭐⭐ Whitened my pups with NO IRRITATION! *by on Reviewed in the United States July 21, 2026* Works like a champ. Whitened my pups great with no irritation. ### ⭐⭐⭐⭐ Works - makes my dog glow! *by on Reviewed in the United States March 15, 2021* I'm genuinely amazed with how effective this product was - even after a single wash (and leaving it on for like 7 minutes while scrubbing my little cream pomeranian) turned him so silky and noticeably brighter. On the second wash his entire coat became even whiter and feels so soft and fluffy. I've only had it for about 3 weeks so I had washed him twice during this time (once to try the product and the second one so soon because we had walked in the rain). It doesn't seem to have any harsh chemicals or bleaching agents and don't be disturbed by the blue color, it seems to work wonderfully and I'm excited to see the results in continuing to use this product!Also, it actually seems to have no scent despite mentioning that it includes green tea, and coconut oil. I thought perhaps it would have a slight floral scent but it basically has no scent at all - I was hoping for just a little scent so that he'd smell as clean as he looks but I'm sure some would really appreciate this (especially those with allergies or sensitive noses). That's not to say he doesn't smell clean, he does and I think the product lives up to its name as a stain remover, whitener, etc. with a fresh scent.I had no idea that his fur could become so smooth and beautiful, I highly recommend giving it a chance! ## Frequently Bought Together - Veterinary Formula Smart Coat Complex Snow White Shampoo for Dogs and Cats, 17 Fl oz – Gently Remove Stains and Yellowing Without Bleach or Peroxide – Cleans, Deodorizes, and Brightens White Coats - Veterinary Formula Smart Coat Complex Ultra Oatmeal Moisturizing Conditioner for Dogs, 17 Fl oz – with Colloidal Oatmeal & Jojoba – Leaves Coat Soft, Shiny, Hydrated, Strong, with Long-Lasting Scent - Veterinary Formula Clinical Care Hot Spot & Itch Relief Medicated Shampoo for Dogs and Cats 16oz – Helps Alleviate Sensitive Skin, Scratching, and Licking of Coat --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/5790427-veterinary-formula-smart-coat-whitening-and-stain-remover-pet-shampoo](https://www.desertcart.co.za/products/5790427-veterinary-formula-smart-coat-whitening-and-stain-remover-pet-shampoo) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-08-20*