---
product_id: 57040419
title: "Full 'N Soft Mascara 301 Very Black - 0.28 fl. oz. (8.2 ml)"
brand: "maybelline"
price: "R558"
currency: ZAR
in_stock: true
reviews_count: 8
category: "Maybelline"
url: https://www.desertcart.co.za/products/57040419-full-n-soft-mascara-301-very-black-0-28-fl
store_origin: ZA
region: South Africa
---

# Moisturizing & Conditioning Formula Intense Very Black Shade Soft, Non-Flaking Lightweight Wear Full 'N Soft Mascara 301 Very Black - 0.28 fl. oz. (8.2 ml)

**Brand:** maybelline
**Price:** R558
**Availability:** ✅ In Stock

## Summary

> 🖤 Flaunt fuller, softer lashes that speak volumes without saying a word.

## Quick Answers

- **What is this?** Full 'N Soft Mascara 301 Very Black - 0.28 fl. oz. (8.2 ml) by maybelline
- **How much does it cost?** R558 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/57040419-full-n-soft-mascara-301-very-black-0-28-fl)

## Best For

- maybelline enthusiasts

## Why This Product

- Trusted maybelline brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Nourishing Formula:** Infused with conditioning agents to keep lashes healthy and hydrated.
- • **Trusted Bestseller:** Loved by 7,400+ users with a 4.4-star rating—join the mascara movement everyone’s talking about.
- • **Featherlight Comfort:** Enjoy soft, flexible lashes all day—no crunchy or cemented feeling.
- • **Lash-Boosting Volume:** Transforms short, fine lashes into full, feathery fans without stiffness.
- • **Precision Curved Wand:** Effortlessly coats every lash with the perfect brush shape—no gimmicks, just flawless coverage.

## Overview

Maybelline Full 'N Soft Mascara in Very Black delivers rich, full coverage with a moisturizing, non-flaking formula. Its curved wand ensures precise application for soft, natural-looking lashes that stay comfortable all day. Ideal for all skin tones and types, this 8.2 ml tube is a top-rated beauty essential favored by thousands worldwide.

## Description

Product description MAYBELLINE Full N Soft Mascara 301 Very Black 0.28 fl. oz. Beauty Make up Eyes Mascaras Brand: Maybelline Black Directions Apply to lashes, wiggle brush from side to side, repeat as needed

Review: Fantastic mascara, I love it. - My eyelashes are very short and fine. This mascara does exactly as described. My lashes look very full for mine and they stay soft. None of the cement type feeling. Easy to remove, I definitely recommend it.
Review: Feathery and natural-looking. - I love this mascara and am so pleased to find it back on the UK desertcart site. At first the mascara may feel a little thin but after a few applications, you'll find that the consistency thickens up to provide good, natural-looking coverage and a lovely, soft, feathery look. The brush is the perfect size and shape - none of this gimmicky curly-shaped, rubbery nonsense that seems to be all the rage with mascara brushes these days. Highly recommended.

## Features

- MAYBELLINE Full N Soft Mascara 301 Very Black 0.28 fl. oz. 8.2 ml
- Beauty Make up Eyes Mascaras
- Product Type: MASCARA
- Brand: Maybelline
- Color:Black
- The product comes barcode label-sealed. Do not use if the barcode label is missing or torn

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0000536M2 |
| Benefits | Conditioning |
| Best Sellers Rank | 25,572 in Beauty ( See Top 100 in Beauty ) 332 in Mascaras |
| Brand | Maybelline |
| Brand Name | Maybelline |
| Colour | black / black |
| Container Type | Tube |
| Country Of Origin | USA |
| Coverage | full coverage |
| Customer Reviews | 4.4 out of 5 stars 7,412 Reviews |
| Global Trade Identification Number | 00041554699159 |
| Item Dimensions | 17 x 70 x 144 millimetres |
| Item Form | Liquid |
| Item Volume | 8.2 Millilitres |
| Item Weight | 14 g |
| Item form | Liquid |
| Manufacturer | Maybelline |
| Mascara Wand Type | curved |
| Number of Items | 1 |
| Other Special Features of the Product | Non-Flaking |
| Package Type Name | Tube |
| Product benefits | Conditioning |
| Skin Tone | All |
| Skin Type | All |
| Special feature | Non-Flaking |
| Speciality | Moisturising/nourishing the eyebrows |
| Specialty | Moisturising/nourishing the eyebrows |
| UPC | 041554699159 |
| Unit Count | 24 millilitre |
| Water Resistance Level | Not Water Resistant |

## Product Details

- **Brand:** Maybelline
- **Colour:** black / black
- **Item form:** Liquid
- **Item volume:** 8.2 Millilitres
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Conditioning
- **Special feature:** Non-Flaking
- **Speciality:** Moisturising/nourishing the eyebrows
- **Unit count:** 24 millilitre(s)

## Images

![Full 'N Soft Mascara 301 Very Black - 0.28 fl. oz. (8.2 ml) - Image 1](https://m.media-amazon.com/images/I/61VCHi7UFUL.jpg)

## Questions & Answers

**Q: Does this mascara say on the packaging that it is hypoallergic or ophthalmic approved?  Thanks**
A: No, but my eyes are extremely sensitive to mascara and this is the only one I can wear comfortably.

**Q: Hi, is this mascara oil or water based? Thanks**
A: Water based 
Hope this helps

## Customer Reviews

### ⭐⭐⭐⭐⭐ Fantastic mascara, I love it.
*by A***R on 22 October 2024*

My eyelashes are very short and fine. This mascara does exactly as described. My lashes look very full for mine and they stay soft. None of the cement type feeling. Easy to remove, I definitely recommend it.

### ⭐⭐⭐⭐⭐ Feathery and natural-looking.
*by S***H on 26 May 2014*

I love this mascara and am so pleased to find it back on the UK Amazon site. At first the mascara may feel a little thin but after a few applications, you'll find that the consistency thickens up to provide good, natural-looking coverage and a lovely, soft, feathery look. The brush is the perfect size and shape - none of this gimmicky curly-shaped, rubbery nonsense that seems to be all the rage with mascara brushes these days. Highly recommended.

### ⭐⭐⭐⭐ Quite Good!
*by J***E on 2 February 2026*

This is a nice mascara! The full and soft lives up to its name, no crispy feel and my lashes are nice and fluffy. It transferred a little on me, would be nice if a waterproof was available

## Frequently Bought Together

- Maybelline New York Full 'N Soft Washable Mascara, Very Black, 1 Count
- Neutrogena Makeup Remover Wipes, Daily Facial Cleanser Towelettes, Gently Cleanse and Remove Oil & Makeup, Alcohol-Free Makeup Wipes, 2 x 25 ct
- LUMIFY Eye Drops for Red Eyes, Redness Reliever for Brighter Looking Eyes, Works in 1 Minute & Lasts Up to 8 Hours, Eye Drops, 0.25 Fl Oz (7.5mL)

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**Shop now:** [https://www.desertcart.co.za/products/57040419-full-n-soft-mascara-301-very-black-0-28-fl](https://www.desertcart.co.za/products/57040419-full-n-soft-mascara-301-very-black-0-28-fl)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-07*