---
product_id: 559654597
title: "Not in Love: From the bestselling author of The Love Hypothesis"
price: "R443"
currency: ZAR
in_stock: true
reviews_count: 8
url: https://www.desertcart.co.za/products/559654597-not-in-love-from-the-bestselling-author-of-the-love
store_origin: ZA
region: South Africa
---

# Not in Love: From the bestselling author of The Love Hypothesis

**Price:** R443
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- **What is this?** Not in Love: From the bestselling author of The Love Hypothesis
- **How much does it cost?** R443 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/559654597-not-in-love-from-the-bestselling-author-of-the-love)

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## Description

Buy Not in Love: From the bestselling author of The Love Hypothesis 1 by Hazelwood, Ali (ISBN: 9781408728901) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: Eli & Rue 💖 - I practically devoured Not in Love to get myself ready for Problematic Summer Romance, and omg this book is pure bliss – it's quirky, easy, and truly soul-soothing. Eli and Rue were everything I hoped for and more. Rue and Eli weren't looking for a serious relationship. They matched on an app, expecting nothing more than a good time and, thanks to Rue's firm rule, absolutely no repeats. But as wonderfully cliché as it sounds, rules are definitely meant to be broken. From the very first moment they crossed paths, they had me in an absolute chokehold. Their initial encounter sparked something so profound, a connection so undeniably strong it tilted their whole world off its axis. The chemistry between them? It's electric, palpable, and utterly addictive. I couldn't stop smiling, giggling, and swooning my way through every single page. It's the kind of romance that makes you feel light and happy. Eli was so gone for Rue, and his devotion to her is everything! He's this fascinating blend of laid-back yet obsessive, non-judgmental yet assertive, charming yet adorably nervous around her. He had no idea what hit him when he first saw her, not realizing she's his person. Rue, a brilliant biotech engineer at Kline, had built a stable and comfortable world for herself – exactly the financial security she’d yearned for. Her life was perfectly in order, until Eli and his business partners stepped in and initiated a takeover of Kline. This corporate battle sets the stage for their unique love story. Their relationship progressed in such a natural, organic way. It blossomed with every terrible story, every physical intimacy, and every moment they spent together, building on their trust, bond, and eventually, love. Seeing their relationship unfold is one of the most exhilarating experiences. The banter, the tension, the heartfelt declarations – they are just perfect together. I love everything about Ali’s writing, and this book deserves all the stars.
Review: Here’s the thing… - Here’s the thing: one you’ve read one or two books by the same author, you kind of know what to expect in terms of style, character and story. “Not in Love” is my third Ali Hazelwood novel - no wait, fourth (I forgot “Bride”), and what I found amazing about this story is that it was not what I expected. I have finally figured out that Hazelwood has a talent for throwing out the road map every time she writes a new book and this one is, delightfully, no exception. I loved the characters who not only have sizzling energy but well developed backstories which are worked into a well thought out plot that saves it from being a barely there excuse for spicy time. Additionally, the romantic interactions are well done with enough thought given to the FMC taking control of her sexual liberties and consent that even the wildest scenes have a point to make. Lighthearted romance? No Off the chart spice? 🌶️🌶️🌶️🌶️🔥 Definitely Emotional damage? Absolutely HEA? That would be telling… 4.75 stars 🤓📚 @AliHazelwood #NotInLove #romance #fiction #STEMromance #STEM #booksbooksbooks #books #bookish #bookaddict #bookclubread #reading #bookstagram #booktok #bookreview #booksof2025 #bookdragon #bookworm #lovebooks #bookrecs #booklovers #booklove #booknerd #bibliophile #ilivetoread #passionforbooks #bookish #readingcommunity #bookaddict #bookrecs #HEA

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 24,363 in Books ( See Top 100 in Books ) 102 in Love, Sex & Marriage Humour 177 in Workplace Romance 404 in Humorous Fiction |
| Book 1 of 2  | Not in Love |
| Customer reviews | 4.0 4.0 out of 5 stars (22,595) |
| Dimensions  | 12.6 x 3 x 19.6 cm |
| Edition  | 1st |
| ISBN-10  | 1408728907 |
| ISBN-13  | 978-1408728901 |
| Item weight  | 276 g |
| Language  | English |
| Print length  | 400 pages |
| Publication date  | 11 Jun. 2024 |
| Publisher  | Sphere |

## Images

![Not in Love: From the bestselling author of The Love Hypothesis - Image 1](https://m.media-amazon.com/images/I/71je3e+DK9L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Eli & Rue 💖
*by R***. on 13 June 2025*

I practically devoured Not in Love to get myself ready for Problematic Summer Romance, and omg this book is pure bliss – it's quirky, easy, and truly soul-soothing. Eli and Rue were everything I hoped for and more. Rue and Eli weren't looking for a serious relationship. They matched on an app, expecting nothing more than a good time and, thanks to Rue's firm rule, absolutely no repeats. But as wonderfully cliché as it sounds, rules are definitely meant to be broken. From the very first moment they crossed paths, they had me in an absolute chokehold. Their initial encounter sparked something so profound, a connection so undeniably strong it tilted their whole world off its axis. The chemistry between them? It's electric, palpable, and utterly addictive. I couldn't stop smiling, giggling, and swooning my way through every single page. It's the kind of romance that makes you feel light and happy. Eli was so gone for Rue, and his devotion to her is everything! He's this fascinating blend of laid-back yet obsessive, non-judgmental yet assertive, charming yet adorably nervous around her. He had no idea what hit him when he first saw her, not realizing she's his person. Rue, a brilliant biotech engineer at Kline, had built a stable and comfortable world for herself – exactly the financial security she’d yearned for. Her life was perfectly in order, until Eli and his business partners stepped in and initiated a takeover of Kline. This corporate battle sets the stage for their unique love story. Their relationship progressed in such a natural, organic way. It blossomed with every terrible story, every physical intimacy, and every moment they spent together, building on their trust, bond, and eventually, love. Seeing their relationship unfold is one of the most exhilarating experiences. The banter, the tension, the heartfelt declarations – they are just perfect together. I love everything about Ali’s writing, and this book deserves all the stars.

### ⭐⭐⭐⭐ Here’s the thing…
*by R***O on 2 May 2025*

Here’s the thing: one you’ve read one or two books by the same author, you kind of know what to expect in terms of style, character and story. “Not in Love” is my third Ali Hazelwood novel - no wait, fourth (I forgot “Bride”), and what I found amazing about this story is that it was not what I expected. I have finally figured out that Hazelwood has a talent for throwing out the road map every time she writes a new book and this one is, delightfully, no exception. I loved the characters who not only have sizzling energy but well developed backstories which are worked into a well thought out plot that saves it from being a barely there excuse for spicy time. Additionally, the romantic interactions are well done with enough thought given to the FMC taking control of her sexual liberties and consent that even the wildest scenes have a point to make. Lighthearted romance? No Off the chart spice? 🌶️🌶️🌶️🌶️🔥 Definitely Emotional damage? Absolutely HEA? That would be telling… 4.75 stars 🤓📚 @AliHazelwood #NotInLove #romance #fiction #STEMromance #STEM #booksbooksbooks #books #bookish #bookaddict #bookclubread #reading #bookstagram #booktok #bookreview #booksof2025 #bookdragon #bookworm #lovebooks #bookrecs #booklovers #booklove #booknerd #bibliophile #ilivetoread #passionforbooks #bookish #readingcommunity #bookaddict #bookrecs #HEA

### ⭐⭐⭐ Cute romance, great palate cleanser
*by Z***Z on 3 October 2025*

𝑩𝒐𝒐𝒌 𝒓𝒆𝒗𝒊𝒆𝒘: 𝑵𝒐𝒕 𝒊𝒏 𝑳𝒐𝒗𝒆 𝒃𝒚 𝑨𝒍𝒊 𝑯𝒂𝒛𝒆𝒍𝒘𝒐𝒐𝒅 ⭐️⭐️⭐️ 𝘈𝘭𝘪 𝘏𝘢𝘻𝘦𝘭𝘸𝘰𝘰𝘥 𝘪𝘴 𝘣𝘢𝘤𝘬 𝘸𝘪𝘵𝘩 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 𝘳𝘰𝘮𝘢𝘯𝘤𝘦, 𝘢𝘯𝘥 𝘵𝘩𝘪𝘴 𝘰𝘯𝘦 𝘸𝘢𝘴 𝘢 𝘴𝘸𝘦𝘦𝘵, 𝘭𝘪𝘨𝘩𝘵-𝘩𝘦𝘢𝘳𝘵𝘦𝘥 𝘳𝘦𝘢𝘥 𝘵𝘩𝘢𝘵 𝘨𝘢𝘷𝘦 𝘮𝘦 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘸𝘩𝘢𝘵 𝘐 𝘯𝘦𝘦𝘥𝘦𝘥 𝘢𝘧𝘵𝘦𝘳 𝘣𝘪𝘯𝘨𝘪𝘯𝘨 𝘢 𝘩𝘦𝘢𝘷𝘺 𝘴𝘵𝘰𝘳𝘺. 𝘞𝘩𝘢𝘵 𝘪𝘵’𝘴 𝘢𝘣𝘰𝘶𝘵 (𝘴𝘱𝘰𝘪𝘭𝘦𝘳-𝘧𝘳𝘦𝘦): 𝘛𝘩𝘦 𝘴𝘵𝘰𝘳𝘺 𝘧𝘰𝘭𝘭𝘰𝘸𝘴 𝘙𝘶𝘦 𝘢𝘯𝘥 𝘌𝘭𝘪, 𝘵𝘸𝘰 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘩𝘰 𝘵𝘳𝘺 𝘵𝘩𝘦𝘪𝘳 𝘩𝘢𝘳𝘥𝘦𝘴𝘵 𝘵𝘰 𝘴𝘵𝘢𝘺 𝘢𝘸𝘢𝘺 𝘧𝘳𝘰𝘮 𝘦𝘢𝘤𝘩 𝘰𝘵𝘩𝘦𝘳… 𝘣𝘶𝘵 𝘧𝘢𝘵𝘦, 𝘰𝘧 𝘤𝘰𝘶𝘳𝘴𝘦, 𝘩𝘢𝘴 𝘷𝘦𝘳𝘺 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘱𝘭𝘢𝘯𝘴. 𝘛𝘩𝘦𝘪𝘳 𝘫𝘰𝘶𝘳𝘯𝘦𝘺 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 𝘪𝘴 𝘮𝘦𝘴𝘴𝘺, 𝘩𝘦𝘢𝘳𝘵𝘧𝘦𝘭𝘵, 𝘢𝘯𝘥 𝘧𝘶𝘭𝘭 𝘰𝘧 𝘮𝘰𝘮𝘦𝘯𝘵𝘴 𝘵𝘩𝘢𝘵 𝘵𝘦𝘴𝘵 𝘣𝘰𝘵𝘩 𝘵𝘩𝘦𝘪𝘳 𝘱𝘢𝘵𝘪𝘦𝘯𝘤𝘦 𝘢𝘯𝘥 𝘵𝘩𝘦𝘪𝘳 𝘩𝘦𝘢𝘳𝘵𝘴. 𝘞𝘩𝘢𝘵 𝘐 𝘦𝘯𝘫𝘰𝘺𝘦𝘥: 💘 𝘐𝘵 𝘸𝘢𝘴 𝘢 𝘤𝘶𝘵𝘦 𝘳𝘰𝘮𝘢𝘯𝘤𝘦—𝘯𝘰𝘵 𝘵𝘰𝘰 𝘩𝘦𝘢𝘷𝘺, 𝘯𝘰𝘵 𝘵𝘰𝘰 𝘥𝘳𝘢𝘮𝘢𝘵𝘪𝘤, 𝘫𝘶𝘴𝘵 𝘢 𝘤𝘰𝘴𝘺 𝘴𝘵𝘰𝘳𝘺 𝘵𝘰 𝘤𝘶𝘳𝘭 𝘶𝘱 𝘸𝘪𝘵𝘩. ✨ 𝘐 𝘭𝘪𝘬𝘦𝘥 𝘸𝘢𝘵𝘤𝘩𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘶𝘴𝘩-𝘢𝘯𝘥-𝘱𝘶𝘭𝘭 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘙𝘶𝘦 𝘢𝘯𝘥 𝘌𝘭𝘪. 𝘛𝘩𝘦𝘺 𝘣𝘰𝘵𝘩 𝘤𝘢𝘳𝘳𝘺 𝘵𝘩𝘦𝘪𝘳 𝘰𝘸𝘯 𝘪𝘴𝘴𝘶𝘦𝘴 𝘢𝘯𝘥 𝘣𝘢𝘨𝘨𝘢𝘨𝘦, 𝘣𝘶𝘵 𝘪𝘵 𝘮𝘢𝘥𝘦 𝘵𝘩𝘦𝘪𝘳 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯 𝘧𝘦𝘦𝘭 𝘮𝘰𝘳𝘦 𝘳𝘦𝘢𝘭. ❤️ 𝘐 𝘦𝘴𝘱𝘦𝘤𝘪𝘢𝘭𝘭𝘺 𝘭𝘰𝘷𝘦𝘥 𝘩𝘰𝘸 𝘌𝘭𝘪 𝘯𝘦𝘷𝘦𝘳 𝘨𝘢𝘷𝘦 𝘶𝘱 𝘰𝘯 𝘙𝘶𝘦, 𝘦𝘷𝘦𝘯 𝘸𝘩𝘦𝘯 𝘴𝘩𝘦 𝘱𝘶𝘵 𝘶𝘱 𝘩𝘦𝘳 𝘸𝘢𝘭𝘭𝘴, 𝘢𝘯𝘥 𝘩𝘰𝘸 𝘙𝘶𝘦 𝘦𝘷𝘦𝘯𝘵𝘶𝘢𝘭𝘭𝘺 𝘭𝘦𝘵 𝘩𝘦𝘳𝘴𝘦𝘭𝘧 𝘨𝘪𝘷𝘦 𝘩𝘪𝘮 𝘢 𝘤𝘩𝘢𝘯𝘤𝘦. 𝘛𝘩𝘢𝘵 𝘨𝘳𝘰𝘸𝘵𝘩 𝘮𝘢𝘥𝘦 𝘵𝘩𝘦𝘪𝘳 𝘴𝘵𝘰𝘳𝘺 𝘧𝘦𝘦𝘭 𝘦𝘹𝘵𝘳𝘢 𝘳𝘦𝘸𝘢𝘳𝘥𝘪𝘯𝘨. 𝘞𝘩𝘪𝘭𝘦 𝘵𝘩𝘪𝘴 𝘸𝘢𝘴𝘯’𝘵 𝘮𝘺 𝘢𝘣𝘴𝘰𝘭𝘶𝘵𝘦 𝘧𝘢𝘷𝘰𝘶𝘳𝘪𝘵𝘦 𝘏𝘢𝘻𝘦𝘭𝘸𝘰𝘰𝘥, 𝘪𝘵 𝘸𝘢𝘴 𝘴𝘵𝘪𝘭𝘭 𝘢 𝘴𝘰𝘭𝘪𝘥, 𝘦𝘯𝘫𝘰𝘺𝘢𝘣𝘭𝘦 𝘳𝘦𝘢𝘥, 𝘢𝘯𝘥 𝘰𝘯𝘦 𝘐’𝘥 𝘥𝘦𝘧𝘪𝘯𝘪𝘵𝘦𝘭𝘺 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥 𝘪𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘢 𝘣𝘳𝘦𝘢𝘬 𝘧𝘳𝘰𝘮 𝘩𝘪𝘨𝘩-𝘴𝘵𝘢𝘬𝘦𝘴 𝘧𝘢𝘯𝘵𝘢𝘴𝘺 𝘰𝘳 𝘥𝘢𝘳𝘬𝘦𝘳 𝘳𝘰𝘮𝘢𝘯𝘤𝘦𝘴. 𝘚𝘰𝘮𝘦𝘵𝘪𝘮𝘦𝘴 𝘺𝘰𝘶 𝘫𝘶𝘴𝘵 𝘯𝘦𝘦𝘥 𝘢 𝘴𝘸𝘦𝘦𝘵, 𝘴𝘵𝘳𝘢𝘪𝘨𝘩𝘵𝘧𝘰𝘳𝘸𝘢𝘳𝘥 𝘭𝘰𝘷𝘦 𝘴𝘵𝘰𝘳𝘺, 𝘢𝘯𝘥 𝘕𝘰𝘵 𝘪𝘯 𝘓𝘰𝘷𝘦 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘴 𝘦𝘹𝘢𝘤𝘵𝘭𝘺 𝘵𝘩𝘢𝘵.

## Frequently Bought Together

- Not in Love: From the bestselling author of The Love Hypothesis
- Deep End: From the bestselling author of The Love Hypothesis
- Bride: From the bestselling author of The Love Hypothesis

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-19*