---
product_id: 5526337
title: "Go To Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitably"
price: "R2269"
currency: ZAR
in_stock: true
reviews_count: 10
url: https://www.desertcart.co.za/products/5526337-go-to-market-strategy-advanced-techniques-and-tools-for-selling
store_origin: ZA
region: South Africa
---

# Go To Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitably

**Price:** R2269
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Go To Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitably
- **How much does it cost?** R2269 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/5526337-go-to-market-strategy-advanced-techniques-and-tools-for-selling)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Description

desertcart.com: Go To Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitably: 9780750674607: Friedman, Lawrence: Books

Review: Excellent Book - "Go To Market Strategy" is a great read. The book is full of valuable information and the progression through the chapters is very logical.
Review: Really Good! - Deep Content, lots of exemples. Really Good!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | 0750674601 |
| Best Sellers Rank | #491,616 in Books ( See Top 100 in Books ) #480 in Advertising (Books) #767 in Strategic Business Planning #1,063 in Systems & Planning |
| Customer Reviews | 4.2 4.2 out of 5 stars (54) |
| Dimensions  | 6.25 x 0.75 x 9.25 inches |
| Edition  | 1st |
| ISBN-10  | 9780750674607 |
| ISBN-13  | 978-0750674607 |
| Item Weight  | 1.3 pounds |
| Language  | English |
| Print length  | 308 pages |
| Publication date  | June 18, 2002 |
| Publisher  | Routledge |

## Images

![Go To Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitably - Image 1](https://m.media-amazon.com/images/I/6192Jd0DhlL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Excellent Book
*by X***X on March 15, 2013*

"Go To Market Strategy" is a great read. The book is full of valuable information and the progression through the chapters is very logical.

### ⭐⭐⭐⭐⭐ Really Good!
*by P***I on July 18, 2019*

Deep Content, lots of exemples. Really Good!

### ⭐⭐⭐ This book seriously needs a 2015 update. Without a ...
*by S***P on April 4, 2015*

This book seriously needs a 2015 update. Without a doubt, the GTM fundamentals are here - but this was written far before ecommerce had grown to dominance, being many companies' primary channel these days - If you have any type of online business, mobile app, etc., you'll laugh out loud at some of the dated comments and survey results regarding "making a purchase, or purchase decision, using the internet". The second instance of "dot.bomb" had me worried about reading any further. But, it certainly has helped me think about the market, our customer, and distribution partners in a way I hadn't before.

## Frequently Bought Together

- Go To Market Strategy: Advanced Techniques and Tools for Selling More Products, to More Customers, More Profitably
- Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management
- MOVE: The 4-question Go-to-Market Framework

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---

*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-20*