---
product_id: 545985215
title: "Goldwell Elumen Play Purple 120Ml - Semi Permanent Color"
brand: "goldwell"
price: "R1633"
currency: ZAR
in_stock: true
url: https://www.desertcart.co.za/products/545985215-goldwell-elumen-play-purple-120ml-semi-permanent-color
store_origin: ZA
region: South Africa
---

# Long-Lasting Ammonia-Free Vibrant Color Goldwell Elumen Play Purple 120Ml - Semi Permanent Color

**Brand:** goldwell
**Price:** R1633
**Availability:** ✅ In Stock

## Summary

> 🎉 Color Your World with Confidence!

## Quick Answers

- **What is this?** Goldwell Elumen Play Purple 120Ml - Semi Permanent Color by goldwell
- **How much does it cost?** R1633 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/545985215-goldwell-elumen-play-purple-120ml-semi-permanent-color)

## Best For

- goldwell enthusiasts

## Why This Product

- Trusted goldwell brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Easy Application:** User-friendly design for a salon-quality finish at home.
- • **Gentle on Your Hair:** Ammonia-free formula ensures your hair remains healthy and nourished.
- • **Eco-Conscious Choice:** Sustainable ingredients that care for your hair and the planet.
- • **Unleash Your Creativity:** Transform your look with bold, semi-permanent color!
- • **Vibrant Shades That Last:** Enjoy stunning color that stays vibrant for up to 10 washes.

## Overview

Goldwell Elumen Play Purple is a semi-permanent hair color designed for creative expression. With a vibrant purple hue, this ammonia-free formula provides long-lasting color while ensuring your hair remains healthy. Perfect for those looking to make a statement, it offers easy application and is eco-conscious, making it a trendy choice for the modern millennial.

## Description

Elumen Play Purple 120Ml - Semi Permanent Color

## Features

- Goldwell Goldw Elumen Play Orange 120ml
- Pack size: 4.1 L x 17.25 H x 5.65 W (cm)
- Brand: Goldwell

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Manufacturer | Goldwell |
| Item model number | 4021609109341 |
| Product Dimensions | 4.4 x 5.5 x 17.1 cm; 140 g |
| ASIN | B0858JHLMW |

## Product Details

- **Colour:** @METTALIC PURPLE
- **Package information:** Bottle
- **Product benefits:** Hair Coloring
- **Brand:** Goldwell
- **Item form:** Cream

## Images

![Goldwell Elumen Play Purple 120Ml - Semi Permanent Color - Image 1](https://m.media-amazon.com/images/I/51eJg3HSBFL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Frequently Bought Together

- Goldwell Elumen Play Purple 120Ml - Semi Permanent Color
- FemMas Hair Colour Light Blonde Sand 9.7 I Professional Cream Hair Colour with Argan Oil, Keratin & Ceramides I As Permanent Hair Colouring or Tint for Radiant, Durable Colour Results I 100 ml

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**Shop now:** [https://www.desertcart.co.za/products/545985215-goldwell-elumen-play-purple-120ml-semi-permanent-color](https://www.desertcart.co.za/products/545985215-goldwell-elumen-play-purple-120ml-semi-permanent-color)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-02-28*