---
product_id: 545458214
title: "London Lasting Mega Matte Liquid Lipstick, Long-Lasting, Hydrating, Vegan Formula - 709 - Strapless, 7.4ml"
brand: "rimmel"
price: "R214"
currency: ZAR
in_stock: true
reviews_count: 13
category: "Rimmel"
url: https://www.desertcart.co.za/products/545458214-london-lasting-mega-matte-liquid-lipstick-long-lasting-hydrating-vegan
store_origin: ZA
region: South Africa
---

# 16-hour wear 100% vegan formula hydrating matte finish London Lasting Mega Matte Liquid Lipstick, Long-Lasting, Hydrating, Vegan Formula - 709 - Strapless, 7.4ml

**Brand:** rimmel
**Price:** R214
**Availability:** ✅ In Stock

## Summary

> 💄 Mega Matte, Mega Impact: Own your look all day long!

## Quick Answers

- **What is this?** London Lasting Mega Matte Liquid Lipstick, Long-Lasting, Hydrating, Vegan Formula - 709 - Strapless, 7.4ml by rimmel
- **How much does it cost?** R214 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/545458214-london-lasting-mega-matte-liquid-lipstick-long-lasting-hydrating-vegan)

## Best For

- rimmel enthusiasts

## Why This Product

- Trusted rimmel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Vegan & Virtuous:** Cruelty-free, plant-powered pigments for guilt-free glam.
- • **Shade 709 Strapless:** A versatile nude that elevates every look—your new everyday essential.
- • **Hydration Meets Matte:** Matte finish that moisturizes—because dry lips are so last season.
- • **Unstoppable 16-Hour Wear:** Stay flawless from dawn to dusk with mega matte lips that won’t quit.
- • **Precision Drip-Tip Applicator:** Effortless, smooth application for a bold, defined pout every time.

## Overview

Rimmel London Lasting Mega Matte Liquid Lipstick in shade 709 Strapless delivers a bold, highly pigmented matte finish that lasts up to 16 hours. Its vegan formula combines mega flexible pigments with hydrating ingredients like coconut and avocado oils, ensuring lips stay moisturized without cracking. The precision drip-tip applicator guarantees smooth, flawless application, making it a must-have for long-lasting, comfortable wear.

## Description

Product Description Introducing Lasting Mega Matte Liquid Lipstick from Rimmel London - for mega matte lips that last up to 16 hours! The vegan formula with mega flexible pigments melt onto the lips leaving behind a colour-drenched matte finish. A matte lipstick that gives instant hydration and contains lip-loving ingredients to make lips feel moisturised. The drip-tip applicator will get a smooth and precise application that seals in the deal for mega long-wearing matte coverage without any cracks. Ingredients Isododecane, Bis-Carboxydecyl Dimethicone, C9-12 Alkane, Quaternium-90 Sepiolite, Cera Microcristallina/Microcrystalline Wax/Cire Microcrystalline, Polypropylene, Trimethylsiloxysilicate, Phenyl Trimethicone, Synthetic Wax, Quaternium-90 Montmorillonite, HDI/Trimethylol Hexyllactone Crosspolymer, Coco-Caprylate/Caprate, Caprylyl Glycol, Silica Dimethyl Silylate, Dimethicone, Cocos Nucifera (Coconut) Oil, Squalane, Parfum/Fragrance, Persea Gratissima (Avocado) Oil, Triethoxycaprylylsilane, Benzyl Benzoate, Hydrogenated Vegetable Oil, Tocopheryl Acetate, Undecylenic Acid, Silica, Benzyl Salicylate, Benzyl Cinnamate, Linalool, Cinnamyl Alcohol, Tocopherol, [May Contain/Peut Contenir/+/-: Mica, Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI15850), Titanium Dioxide (CI77891), Red 6 Lake (CI15850)]. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Line lips with your favourite Rimmel London Lip Liner, going around the cupids bow and line to shape the lips.|Fill lips in with bold matte colour by sweeping on our Lasting Mega Matte Liquid Lipstick. See more

Review: Superstay lipstick,perfect colour! - My favourite lipstick!Big value for money,amazing nude colour,superstay,it last all day on my lips,i love it!
Review: Love this great buy! - I bought this for personal use and have been happy with it so far. It does what it’s supposed to do and feels well made. The product matched the description, and I didn’t have any issues using it. It’s practical, good value for money, and something I’d continue to use. I’d recommend it to anyone looking for a straightforward and reliable option.

## Features

- Mega matte lips that last up to 16 hours!
- Vegan formula with mega flexible pigments melt onto the lips leaving behind a colour-drenched matte finish.
- 709 Strapless ​

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BNNMKS29 |
| ASIN  | B0BNNMKS29 |
| Best Sellers Rank | 1,895 in Beauty ( See Top 100 in Beauty ) 18 in Lipsticks |
| Brand | Rimmel |
| Colour | 709 Strapless |
| Customer Reviews | 3.9 3.9 out of 5 stars (616) |
| Customer reviews | 3.9 3.9 out of 5 stars (616) |
| Date First Available | 16 May 2023 |
| Format | Liquid |
| Item dimensions L x W x H | 16 x 16 x 105 millimetres |
| Item model number | 3616304350436 |
| Item model number  | 3616304350436 |
| Item weight | 0.02 Kilograms |
| Manufacturer | Coty |
| Manufacturer  | Coty |
| Package Weight | 0.02 Kilograms |
| Package dimensions | 10.3 x 1.7 x 1.6 centimetres |
| Product Dimensions | 1.63 x 1.63 x 10.5 cm; 20 g |
| Product Dimensions  | 1.63 x 1.63 x 10.5 cm; 20 g |
| Skin type | All |
| Special features | Highly Pigmented, Long Lasting |
| Speciality | Long-lasting |
| Target audience | Girls, Women |
| Volume | 7.4 Millilitres |

## Product Details

- **Age range (description):** Adult
- **Brand:** Rimmel
- **Colour:** 709 Strapless
- **Finish type:** Matte
- **Item form:** Liquid
- **Material Type Free:** Vegan
- **Product benefits:** Hydrating, Long Wearing
- **Skin tone:** All
- **Special ingredients:** Coconut Oil
- **Speciality:** Long-lasting

## Images

![London Lasting Mega Matte Liquid Lipstick, Long-Lasting, Hydrating, Vegan Formula - 709 - Strapless, 7.4ml - Image 1](https://m.media-amazon.com/images/I/61aSkhlPuvL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Superstay lipstick,perfect colour!
*by G***O on 5 January 2026*

My favourite lipstick!Big value for money,amazing nude colour,superstay,it last all day on my lips,i love it!

### ⭐⭐⭐⭐⭐ Love this great buy!
*by S***E on 4 January 2026*

I bought this for personal use and have been happy with it so far. It does what it’s supposed to do and feels well made. The product matched the description, and I didn’t have any issues using it. It’s practical, good value for money, and something I’d continue to use. I’d recommend it to anyone looking for a straightforward and reliable option.

### ⭐ Poor quality
*by M***. on 1 June 2025*

Awful product. Very dry on lips & clogs. Took straight off & put in bin. Colour is not viral but a pale beige. Very disappointed.

## Frequently Bought Together

- Rimmel London Lasting Mega Matte Liquid Lipstick, Long-Lasting, Hydrating, Vegan Formula - 709 - Strapless, 7.4ml
- Rimmel London Stay Matte Liquid Lipstick, Strapless, Nude Shade 3, 5.5 ml
- Rimmel Lasting Finish 8HR Lip Liner, 90's Nude, Highly Pigmented Formula, Long-Wearing Creamy Colour, Precise Application and Seamless Blend, For Big & Plump Lips, Vegan & Cruelty Free, 1.2g

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**Shop now:** [https://www.desertcart.co.za/products/545458214-london-lasting-mega-matte-liquid-lipstick-long-lasting-hydrating-vegan](https://www.desertcart.co.za/products/545458214-london-lasting-mega-matte-liquid-lipstick-long-lasting-hydrating-vegan)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-09*