---
product_id: 528327393
title: "Ethique Brightening Solid Sulfate Free Purple Shampoo Bar for Blonde and Silver Hair (80 Washes) - Tone It Down - Vegan, Eco-Friendly, Plastic-Free, Cruelty-Free"
brand: "ethique"
price: "R440"
currency: ZAR
in_stock: true
reviews_count: 6
category: "Ethique"
url: https://www.desertcart.co.za/products/528327393-ethique-brightening-solid-sulfate-free-purple-shampoo-bar-for-blonde
store_origin: ZA
region: South Africa
---

# Ethique Brightening Solid Sulfate Free Purple Shampoo Bar for Blonde and Silver Hair (80 Washes) - Tone It Down - Vegan, Eco-Friendly, Plastic-Free, Cruelty-Free

**Brand:** ethique
**Price:** R440
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Ethique Brightening Solid Sulfate Free Purple Shampoo Bar for Blonde and Silver Hair (80 Washes) - Tone It Down - Vegan, Eco-Friendly, Plastic-Free, Cruelty-Free by ethique
- **How much does it cost?** R440 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/528327393-ethique-brightening-solid-sulfate-free-purple-shampoo-bar-for-blonde)

## Best For

- ethique enthusiasts

## Why This Product

- Trusted ethique brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Find the biggest selection of products from ethique. Shop online for fragrances, make-up and cosmetics, skin care, nail care, male grooming and more at desertcart.co.uk.

Review: Great for keeping blonde bright - Trying to make changes where I can. As a blonde you need a good shampoo that stops it going brassy so I was apprehensive about moving to solid shampoo but this one is great…much better than the expensive purple shampoo I used to use!
Review: Undecided - Lathers quite well, not sure enhances colour. Would definitely need to purchase some kind of case to put it in to dry as once wet is very messy

## Features

- Say Goodbye to Brassiness: Perfect for toning blonde, bleached, silver, or platinum hair. Counteracts yellow or orange tones, keeping hair vibrant, bright and even. Great lather!
- Nourishing Ingredients: Ethically sourced mica, a blend of naturally occurring purple mineral pigments, and a dash of beetroot powder provide an extra boost of colour. Fairly traded babassu oil and cocoa butter add softeness and shine!
- Save Money & the Planet: Each shampoo bar lasts at least 80 washes, equivalent to three bottles of liquid shampoo. To use, stroke the bar down wet hair – it will lather!
- Ethical & Sustainable Ingredients: Formulated using vegan, cruelty-free, palm oil-free, paraben-free and renewable ingredients, sourced from sustainable producers paid a fair wage.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07YM3D6P7 |
| Active Ingredients | carbon,jasmine,mica |
| Age Range Description | Adult |
| Age range (description) | Adult |
| Benefits | Color Protection |
| Best Sellers Rank | 35,616 in Beauty ( See Top 100 in Beauty ) 1,210 in Shampoos (Beauty) |
| Brand | ethique |
| Brand Name | ethique |
| Country Of Origin | New Zealand |
| Customer Reviews | 3.9 out of 5 stars 40 Reviews |
| Hair Type | All |
| Hair type | All |
| Item Dimensions | 38 x 58 x 57 millimetres |
| Item Form | Bar |
| Item Type Name | Solid Hair Shampoo Bar for Blondes & Silver Foxes |
| Item Weight | 0.24 Pounds |
| Item form | Bar |
| Liquid Volume | 7 Cubic Inches |
| Manufacturer | Ethique |
| Manufacturer Part Number | ETQ-555014 |
| Material Type Free | Chemical Free, Palm Oil Free, Paraben Free, Plastic Free, Soap Free |
| Model Number | Tone It Down Solid Hair Shampoo Bar |
| Number of Items | 1 |
| Other Special Features of the Product | Natural Ingredients, Not Tested On Animals, Scented, Travel Size, Vegan |
| Product Warranty | Unhappy with your purchase? Return it at anytime. |
| Recommended Uses For Product | Shine,Body |
| Scent | Floral |
| Scent Name | Floral |
| Suitable Hair Colour | Silver |
| UPC | 810003557308 810003555014 |
| Unit Count | 110.0 gram |

## Product Details

- **Brand:** Ethique
- **Item Form:** Bar
- **Hair Type:** Chemically Treated
- **Scent:** Floral
- **Age Range (Description):** Adult

## Images

![Ethique Brightening Solid Sulfate Free Purple Shampoo Bar for Blonde and Silver Hair (80 Washes) - Tone It Down - Vegan, Eco-Friendly, Plastic-Free, Cruelty-Free - Image 1](https://m.media-amazon.com/images/I/7106vOGxgaL.jpg)
![Ethique Brightening Solid Sulfate Free Purple Shampoo Bar for Blonde and Silver Hair (80 Washes) - Tone It Down - Vegan, Eco-Friendly, Plastic-Free, Cruelty-Free - Image 2](https://m.media-amazon.com/images/I/71s+T30SSCL.jpg)
![Ethique Brightening Solid Sulfate Free Purple Shampoo Bar for Blonde and Silver Hair (80 Washes) - Tone It Down - Vegan, Eco-Friendly, Plastic-Free, Cruelty-Free - Image 3](https://m.media-amazon.com/images/I/81KlP61Jj9L.jpg)
![Ethique Brightening Solid Sulfate Free Purple Shampoo Bar for Blonde and Silver Hair (80 Washes) - Tone It Down - Vegan, Eco-Friendly, Plastic-Free, Cruelty-Free - Image 4](https://m.media-amazon.com/images/I/81I0FxBWOuL.jpg)
![Ethique Brightening Solid Sulfate Free Purple Shampoo Bar for Blonde and Silver Hair (80 Washes) - Tone It Down - Vegan, Eco-Friendly, Plastic-Free, Cruelty-Free - Image 5](https://m.media-amazon.com/images/I/71dey8yxhpL.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: Is it sulfate and paraben free? Do you have a list of ingredients?**
A: Ethique solid beauty bars are: Palm free; 100% vegan; Free from petrochemicals; Paraben free; Certified cruelty free; Sustainably produced.  

Check out the full individual product ingredients on their website: ethiquebeauty.com

**Q: Does this shampoo cause a waxy buildup requiring apple cider vinegar rinses?**
A: It may depend on the bar you get and how your hair responds.  
I am doing the sample pack and the first one I tried I had build up and needed to use apple cider vinegar.
I am now using the St Clements and have not had any build up!

**Q: Is this bar soap for people that have basically no hair of that keep their hair shaved**
A: I have really thick medium length hair (past my shoulders) and I love this and the shampoo bar. When applied directly to wet hair, it really works. It's a little weird to get used to the feeling of rubbing a bar of soap on your head, but I got used to it very quickly.

**Q: Is the sweet&spicy a stong smell? I detest ginger, but this seems better than the pink for my flat oily hair.**
A: You won't notice a ginger smell at all. There's a very slight spicy smell as you use it, but the scent doesn't linger. I have an oily scalp and this is bar has worked the best for giving me light and fluffy hair. My advice is to lather the bar in your hands and apply the suds to your scalp with your fingertips rather than rubbing the bar directly on your head. I got MUCH better results that way.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great for keeping blonde bright
*by T***Y on 8 January 2023*

Trying to make changes where I can. As a blonde you need a good shampoo that stops it going brassy so I was apprehensive about moving to solid shampoo but this one is great…much better than the expensive purple shampoo I used to use!

### ⭐⭐⭐⭐ Undecided
*by A***L on 9 November 2021*

Lathers quite well, not sure enhances colour. Would definitely need to purchase some kind of case to put it in to dry as once wet is very messy

### ⭐⭐⭐⭐⭐ Does exactly what it says.
*by S***N on 23 September 2023*

This product in my opinion is far the best, have tried many others but have yet to find better, shall be purchasing many more.

## Frequently Bought Together

- Ethique Tone It Down - Brightening Solid Sulfate Free Purple Shampoo Bar for Blonde and Silver Hair - Vegan, Eco-Friendly, Plastic-Free, Cruelty-Free,3.88 oz (Pack of 1)
- Ethique Brightening Purple Sulfate Free Solid Conditioner Bar for Blonde and Silver Hair -Tone It Down - Vegan, Eco-Friendly, Plastic-Free, Cruelty-Free, 2.12 oz (Pack of 1)
- Ethique Rustic Citrus & Earthy Deodorant - Natural Aluminum-Free Stick for Women & Men - Vegan, Eco-Friendly- Zero-Waste, Plastic-Free, Cruelty-Free, 2.47 oz (Pack of 1)

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**Shop now:** [https://www.desertcart.co.za/products/528327393-ethique-brightening-solid-sulfate-free-purple-shampoo-bar-for-blonde](https://www.desertcart.co.za/products/528327393-ethique-brightening-solid-sulfate-free-purple-shampoo-bar-for-blonde)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-10-21*