--- product_id: 526691961 title: "Food For Soft Hydrating Shampoo, Intense Moisture and Frizz Control with Avocado Oil and Hyaluronic Acid, 300ml, For Dry, Porous and Brittle Hair" brand: "matrix" price: "R844" currency: ZAR in_stock: true category: "Matrix" url: https://www.desertcart.co.za/products/526691961-food-for-soft-hydrating-shampoo-intense-moisture-and-frizz-control store_origin: ZA region: South Africa --- # 7x moisture boost Avocado oil infusion 300ml vegan formula Food For Soft Hydrating Shampoo, Intense Moisture and Frizz Control with Avocado Oil and Hyaluronic Acid, 300ml, For Dry, Porous and Brittle Hair **Brand:** matrix **Price:** R844 **Availability:** ✅ In Stock ## Summary > 💧 Unlock the secret to irresistibly soft, hydrated hair — don’t let dryness hold you back! ## Quick Answers - **What is this?** Food For Soft Hydrating Shampoo, Intense Moisture and Frizz Control with Avocado Oil and Hyaluronic Acid, 300ml, For Dry, Porous and Brittle Hair by matrix - **How much does it cost?** R844 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/526691961-food-for-soft-hydrating-shampoo-intense-moisture-and-frizz-control) ## Best For - matrix enthusiasts ## Why This Product - Trusted matrix brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Hydrate Like a Pro:** Delivers up to 7x more moisture for 72 hours, keeping dry hair irresistibly soft and nourished. - • **Frizz Control Power:** Tames frizz and smooths strands for a polished, manageable look all day long. - • **Nourish with Nature:** Infused with rich Avocado Oil and Hyaluronic Acid to restore natural softness and shine. - • **Gentle Yet Effective:** Cleanses deeply without stripping essential moisture, perfect for dry, porous, brittle hair. - • **Vegan & Clean Beauty:** Formulated without animal-derived ingredients, aligning with conscious, ethical lifestyles. ## Overview Matrix Food For Soft Hydrating Shampoo is a 300ml vegan formula designed specifically for dry, porous, and brittle hair. Enriched with Avocado Oil and Hyaluronic Acid, it provides intense hydration—up to 7x more moisture lasting 72 hours—while gently cleansing without stripping essential oils. This shampoo controls frizz, restores softness, and leaves hair shiny and manageable, making it a must-have for professionals seeking healthy, nourished hair with a clean beauty edge. ## Description From the manufacturer Food for Soft Discover Matrix Food for Soft a hydrating haircare system, infused with Avocado Oil & Hyaluronic Acid, to replenish dry hair and prevent moisture loss, providing 7x* more moisture for up to 72 hours** of softer hair *instrumental test Shampoo + Conditioner + Leave-in vs non-conditioning shampoo **consumer test Other Products You Might Like Shampoo Conditioner Shampoo & Conditioner Hair Serum Oil Hair Mask Hair Treatment Is this shampoo vegan? Yes, it features a vegan formula*. *No animal-derived ingredients. Is this shampoo vegan? Yes, it features a vegan formula*. *No animal-derived ingredients. Can I use it on coloured hair? Yes, it is safe for all hair types, including colour-treated hair. Can I use it on coloured hair? Yes, it is safe for all hair types, including colour-treated hair. Will it make my hair greasy? No, it provides weightless conditioning that hydrates without leaving a heavy residue. Will it make my hair greasy? No, it provides weightless conditioning that hydrates without leaving a heavy residue. How much moisture does it provide? It delivers up to 7x more moisture for up to 72 hours*. *When used as a system of Food For Soft shampoo, conditioner or mask, and oil vs non-conditioning shampoo. How much moisture does it provide? It delivers up to 7x more moisture for up to 72 hours*. *When used as a system of Food For Soft shampoo, conditioner or mask, and oil vs non-conditioning shampoo. What are the main ingredients? It is enriched with Avocado Oil and Hyaluronic Acid. What are the main ingredients? It is enriched with Avocado Oil and Hyaluronic Acid. ## Features - INTENSE HYDRATION: Moisturise while cleansing. This hydrating shampoo removes excess oil without stripping the necessary moisture that dry hair craves. - AVOCADO OIL & HYALURONIC ACID: Infused with nourishing Avocado Oil and Hyaluronic Acid, it deeply hydrates and helps restore your hair's natural softness. - 7X MORE MOISTURE*: Enjoy up to 7x more moisture for up to 72 hours*. Your hair will feel weightlessly conditioned. *Instrumental test when using the full system. - GENTLE CLEANSING: Effectively removes excess oil and impurities while maintaining the essential moisture that dry, porous hair craves. - VEGAN FORMULA*: This professional hydrating shampoo features a vegan formula*, providing intense care for dry, brittle hair. *no animal-derived ingredients. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0BZZTZMRX | | ASIN | B0BZZTZMRX | | Active Ingredients | Hyaluronic Acid | | Age Range Description | Adult | | Benefits | Gently cleanses while replenishing essential moisture for touchably soft, shiny, and healthy hair. | | Best Sellers Rank | 3,469 in Beauty ( See Top 100 in Beauty ) 167 in Shampoos (Beauty) | | Brand Name | Matrix | | Collection Name | Food For Soft | | Customer Reviews | 4.6 4.6 out of 5 stars (1,694) | | Customer reviews | 4.6 4.6 out of 5 stars (1,694) | | Date First Available | 17 April 2023 | | Global Trade Identification Number | 03474637141929, 03474637188931 | | Hair Type | Dry | | Is discontinued by manufacturer | No | | Item Dimensions | 2 x 2 x 2 millimetres | | Item Form | Liquid | | Item Weight | 0.34 Kilograms | | Item model number | MAE4013400 | | Liquid Volume | 300 Millilitres | | Manufacturer | Matrix | | Manufacturer | Matrix | | Manufacturer Part Number | 18766 | | Material Type Free | Paraffinfrei, Silikonfrei, Parfumfrei | | Model Number | MAE4013400 | | Number of Items | 1 | | Other Special Features of the Product | Hydrating | | Package Size Name | Full Size | | Product Dimensions | 0.2 x 0.2 x 0.2 cm; 336 g | | Recommended Uses For Product | Apply a coin-sized amount of product to wet hair, lather, and rinse thoroughly. Follow with the Food For Soft Detangling Conditioner. | | Scent Name | Vanilla | | Suitable Hair Colour | All Hair Colours | | Unit Count | 300.0 millilitre | ## Product Details - **Age range (description):** Adult - **Brand:** Matrix - **Hair type:** Dry - **Item form:** Liquid - **Scent:** Vanilla ## Images ![Food For Soft Hydrating Shampoo, Intense Moisture and Frizz Control with Avocado Oil and Hyaluronic Acid, 300ml, For Dry, Porous and Brittle Hair - Image 1](https://m.media-amazon.com/images/I/41zFa9d-OjL.jpg) ## Questions & Answers **Q: Is this shampoo vegan?** A: Yes, it features a vegan formula*. *No animal-derived ingredients. **Q: Can I use it on coloured hair?** A: Yes, it is safe for all hair types, including colour-treated hair. **Q: Will it make my hair greasy?** A: No, it provides weightless conditioning that hydrates without leaving a heavy residue. **Q: How much moisture does it provide?** A: It delivers up to 7x more moisture for up to 72 hours*. *When used as a system of Food For Soft shampoo, conditioner or mask, and oil vs non-conditioning shampoo. **Q: What are the main ingredients?** A: It is enriched with Avocado Oil and Hyaluronic Acid. ## Frequently Bought Together - Matrix Food for Soft Hydrating Shampoo with Avocado Oil and Hyaluronic Acid, For Dry Hair, Moisturising and Nourishing, 300 ml - Matrix Food for Soft Multi-Use Hair Oil for Dry Hair With Avocado Oil for Heat Protection, 50 ml - Matrix Food for Soft Detangling Hydrating Conditioner for Dry Hair, with Avocado Oil and Hyaluronic Acid, 300 ml --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/526691961-food-for-soft-hydrating-shampoo-intense-moisture-and-frizz-control](https://www.desertcart.co.za/products/526691961-food-for-soft-hydrating-shampoo-intense-moisture-and-frizz-control) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-11-12*