---
product_id: 50896319
title: "Urban Decay Matte Eyeshadow Primer Potion Eden - Matte Eye Primer for Crease-Resistant & Long Lasting Eye Makeup, Smooths & Preps Eyelid Base, For More Vibrant Eyeshadow, All Skin Tones - 0.33 fl oz"
brand: "urban decay"
price: "R13"
currency: ZAR
in_stock: true
url: https://www.desertcart.co.za/products/50896319-urban-decay-matte-eyeshadow-primer-potion-eden-matte-eye-primer
store_origin: ZA
region: South Africa
---

# All-day crease & fade resistance Universal matte nude for all skin tones 0.33 fl oz precision tube Urban Decay Matte Eyeshadow Primer Potion Eden - Matte Eye Primer for Crease-Resistant & Long Lasting Eye Makeup, Smooths & Preps Eyelid Base, For More Vibrant Eyeshadow, All Skin Tones - 0.33 fl oz

**Brand:** urban decay
**Price:** R13
**Availability:** ✅ In Stock

## Summary

> ✨ Unlock your eyeshadow’s true potential with crease-proof magic! 🎨

## Quick Answers

- **What is this?** Urban Decay Matte Eyeshadow Primer Potion Eden - Matte Eye Primer for Crease-Resistant & Long Lasting Eye Makeup, Smooths & Preps Eyelid Base, For More Vibrant Eyeshadow, All Skin Tones - 0.33 fl oz by urban decay
- **How much does it cost?** R13 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/50896319-urban-decay-matte-eyeshadow-primer-potion-eden-matte-eye-primer)

## Best For

- urban decay enthusiasts

## Why This Product

- Trusted urban decay brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Creamy Nude Base:** Smooths and evens eyelids with a buildable, lightweight matte finish.
- • **Flawless All-Day Wear:** Advanced polymer tech locks eyeshadow and liner in place from AM to PM.
- • **Precision Application:** Flocked wand delivers controlled, mess-free primer every time.
- • **Cruelty-Free Confidence:** Vegan, paraben-free formula made for the conscious beauty lover.
- • **Vibrant, Matte Perfection:** Preps lids for richer, crease-free color that pops on every skin tone.

## Overview

Urban Decay Matte Eyeshadow Primer Potion Eden is a 0.33 fl oz vegan, paraben-free cream primer designed to smooth eyelids and enhance eyeshadow vibrancy. Featuring advanced polymer technology, it prevents creasing and fading for long-lasting, matte finish looks suitable for all skin tones and types.

## Description

desertcart.com: Urban Decay Matte Eyeshadow Primer Potion Eden - Matte Eye Primer for Crease-Resistant & Long Lasting Eye Makeup, Smooths & Preps Eyelid Base, For More Vibrant Eyeshadow, All Skin Tones - 0.33 fl oz : Beauty & Personal Care

## Features

- NUDE EYE PRIMER - Urban Decay Eyeshadow Primer Potion is an award-winning, nude matte eyelid primer that delivers visibly smooth lids, vibrant, crease-resistant color, and long-lasting eyeshadow looks.
- PREVENT CREASING & FADING - Formulated with advanced polymer technology, this essential primer prevents eyeshadow and eyeliner from creasing and fading, ensuring all-day flawless wear.
- LIKE MAGIC - This creamy, nude matte primer preps skin for perfect bold or natural looks on all skin tones, types, and eye shapes. It is cruelty-free and paraben-free, ideal for oily lids and crepey skin around the eyes.
- PRO TIP - Mix with favorite eyeshadow or 24/7 Glide-On Pencil for crease-free, custom cream shadows and liners. Enhances the vibrancy of metallic, shimmer, matte, and glitter eyeshadows.
- PRIME TIME - A little goes a long way - apply a touch before eye makeup for long-lasting, crease-free eyeshadow. Use the flocked wand applicator for precise, controlled application every time.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01758LN8C |
| ASIN  | B01758LN8C |
| Best Sellers Rank | #14,903 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #11 in Eyeshadow Bases & Primers |
| Brand Name | URBAN DECAY |
| Container Type | Tube |
| Coverage | buildable |
| Customer Reviews | 4.5 4.5 out of 5 stars (1,075) |
| Finish Types | Matte |
| Global Trade Identification Number | 03605970936136 |
| Is Discontinued By Manufacturer  | No |
| Item Dimensions | 1 x 0.9 x 4.3 inches |
| Item Form | Cream |
| Item Volume | 0.33 Fluid Ounces |
| Item Weight | 10 Grams |
| Item model number  | S1880707 |
| Manufacturer | Urban Decay |
| Manufacturer  | Urban Decay |
| Manufacturer Part Number | S1880707 |
| Material Features | Vegan |
| Material Type Free | Paraben Free |
| Model Number | S1880707 |
| Number of Items | 1 |
| Product Benefits | With polymer technology, this primer visibly smooths lids & creates the perfect base for eyeshadow & eyeliner. |
| Product Dimensions  | 1 x 0.9 x 4.3 inches; 0.35 ounces |
| Skin Tone | Deep |
| Skin Type | Combination, Dry, Normal, Oily |
| Specialty | not-tested-on-animals |

## Product Details

- **Brand:** URBAN DECAY
- **Item Form:** Cream
- **Package Information:** Tube
- **Skin Type:** Combination, Dry, Normal, Oily

## Images

![Urban Decay Matte Eyeshadow Primer Potion Eden - Matte Eye Primer for Crease-Resistant & Long Lasting Eye Makeup, Smooths & Preps Eyelid Base, For More Vibrant Eyeshadow, All Skin Tones - 0.33 fl oz - Image 1](https://m.media-amazon.com/images/I/717Wez8NYsL.jpg)

## Frequently Bought Together

- Urban Decay Matte Eyeshadow Primer Potion Eden, Matte Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All Skin Tones, Vegan - 0.33 fl oz
- Urban Decay 24/7 Longwear Eyeshadow Single, High-Pigment Eye Shadow Compact, Smooth & Blendable Colors, Crease-free, Matte Satin Shimmer & Metallic Finishes - 0.06 oz
- Urban Decay Eyeshadow Primer Potion - Smooth Eye Makeup Base, Crease-free Eyeshadow, Waterproof & Long-lasting Nude Eye Primer, Universal for All Skin Tones, More Vibrant Color, Paraben-free, Vegan

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**Shop now:** [https://www.desertcart.co.za/products/50896319-urban-decay-matte-eyeshadow-primer-potion-eden-matte-eye-primer](https://www.desertcart.co.za/products/50896319-urban-decay-matte-eyeshadow-primer-potion-eden-matte-eye-primer)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-07-07*