---
product_id: 50896319
title: "Urban Decay Matte Eyeshadow Primer Potion - Opaque Matte (Eden - 0.33 oz) | Prevents Creasing + Fading, Works for All Skin Tones, Intensifies Eyeshadow Up to 24HR Wear, Available in 4 Finishes"
brand: "urban decay"
price: "R13"
currency: ZAR
in_stock: true
reviews_count: 13
category: "Urban Decay"
url: https://www.desertcart.co.za/products/50896319-urban-decay-matte-eyeshadow-primer-potion-opaque-matte-eden-0
store_origin: ZA
region: South Africa
---

# 24HR crease-free wear vegan & paraben-free vibrant color boost Urban Decay Matte Eyeshadow Primer Potion - Opaque Matte (Eden - 0.33 oz) | Prevents Creasing + Fading, Works for All Skin Tones, Intensifies Eyeshadow Up to 24HR Wear, Available in 4 Finishes

**Brand:** urban decay
**Price:** R13
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your eye game with crease-proof confidence!

## Quick Answers

- **What is this?** Urban Decay Matte Eyeshadow Primer Potion - Opaque Matte (Eden - 0.33 oz) | Prevents Creasing + Fading, Works for All Skin Tones, Intensifies Eyeshadow Up to 24HR Wear, Available in 4 Finishes by urban decay
- **How much does it cost?** R13 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/50896319-urban-decay-matte-eyeshadow-primer-potion-opaque-matte-eden-0)

## Best For

- urban decay enthusiasts

## Why This Product

- Trusted urban decay brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Flawless All-Day Wear:** Locks eyeshadow and liner in place for 24+ hours without creasing or fading.
- • **Precision Application:** Flocked wand delivers controlled, mess-free primer application every time.
- • **Clean & Conscious Beauty:** Cruelty-free, vegan, and paraben-free formula ideal for sensitive and oily lids.
- • **Universal Nude Matte Base:** Smooths and evens eyelids for all skin tones, perfect for bold or natural looks.
- • **Advanced Polymer Technology:** Creates a lightweight, buildable canvas that intensifies eyeshadow vibrancy.

## Overview

Urban Decay Matte Eyeshadow Primer Potion in Eden is a 0.33 oz vegan, paraben-free cream primer that smooths eyelids, prevents creasing and fading for up to 24 hours, and enhances eyeshadow vibrancy on all skin tones. Featuring advanced polymer technology and a precision applicator, it’s a must-have base for flawless, long-lasting eye makeup.

## Description

desertcart.com: Urban Decay Matte Eyeshadow Primer Potion - Opaque Matte (Eden - 0.33 oz) | Prevents Creasing + Fading, Works for All Skin Tones, Intensifies Eyeshadow Up to 24HR Wear, Available in 4 Finishes : Beauty & Personal Care

Review: The most amazing makeup I never knew I needed! - I never really used eye primer cuz...why? Maybe a cheapish one but never really felt it was necessary... Until I got this. This is almost like a foundation for your eyes. I put it on my lids and undereyes and it basically makes them a normal skin color and holy cow I never knew how much I needed regular skin colored eyelids. It makes an HUGE improvement in my overall face, brightens my eyes and somehow even seems to enhance their shape. It takes away that 'you look sick without makeup on' thing. I put it on the other day when I was rushing and didn't have time for makeup but I didn't even need it after this. Literally you're good with just this (and some lip color ofc). The staying power is bomb. I slept in it and still felt purty in the morning. And now I can't live without it. The end. It gives you the perfect no makeup look.
Review: best eyeshadow primer, shadow never creases - this primer applies smoothly and thin. Eden color provides enough coverage to even out eyelid color without being heavy. Always apply eyeshadow or setting powder over it, else it can feel gummy over the course of a day. Have hooded eyes and never have any shadow creasing issue. Sometimes use it as undereye concealer.

## Features

- NUDE EYE PRIMER - Urban Decay Eyeshadow Primer Potion is an award-winning, nude matte eyelid primer that delivers visibly smooth lids, vibrant, crease-resistant color, and long-lasting eyeshadow looks.
- PREVENT CREASING & FADING - Formulated with advanced polymer technology, this essential primer prevents eyeshadow and eyeliner from creasing and fading, ensuring all-day flawless wear.
- LIKE MAGIC - This creamy, nude matte primer preps skin for perfect bold or natural looks on all skin tones, types, and eye shapes. It is cruelty-free and paraben-free, ideal for oily lids and crepey skin around the eyes.
- PRO TIP - Mix with favorite eyeshadow or 24/7 Glide-On Pencil for crease-free, custom cream shadows and liners. Enhances the vibrancy of metallic, shimmer, matte, and glitter eyeshadows.
- PRIME TIME - A little goes a long way - apply a touch before eye makeup for long-lasting, crease-free eyeshadow. Use the flocked wand applicator for precise, controlled application every time.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01758LN8C |
| Best Sellers Rank | #38,197 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #17 in Eyeshadow Bases & Primers |
| Brand | URBAN DECAY |
| Brand Name | URBAN DECAY |
| Container Type | Tube |
| Coverage | buildable |
| Customer Reviews | 4.5 out of 5 stars 1,088 Reviews |
| Finish Types | Matte |
| Global Trade Identification Number | 03605970936136 |
| Item Dimensions | 1 x 0.9 x 4.3 inches |
| Item Form | Cream |
| Item Volume | 0.33 fluid ounces |
| Item Weight | 10 g |
| Manufacturer | Urban Decay |
| Manufacturer Part Number | S1880707 |
| Material Features | Vegan |
| Material Type Free | Paraben Free |
| Model Number | S1880707 |
| Number of Items | 1 |
| Package Information | Tube |
| Product Benefits | With polymer technology, this primer visibly smooths lids & creates the perfect base for eyeshadow & eyeliner. Product Benefits With polymer technology, this primer visibly smooths lids & creates the perfect base for eyeshadow & eyeliner. See more |
| Skin Tone | Deep |
| Skin Type | Combination, Dry, Normal, Oily |
| Specialty | not-tested-on-animals |

## Product Details

- **Brand:** URBAN DECAY
- **Item Form:** Cream
- **Package Information:** Tube
- **Skin Type:** Combination, Dry, Normal, Oily

## Images

![Urban Decay Matte Eyeshadow Primer Potion - Opaque Matte (Eden - 0.33 oz) | Prevents Creasing + Fading, Works for All Skin Tones, Intensifies Eyeshadow Up to 24HR Wear, Available in 4 Finishes - Image 1](https://m.media-amazon.com/images/I/717Wez8NYsL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ The most amazing makeup I never knew I needed!
*by M***K on April 28, 2026*

I never really used eye primer cuz...why? Maybe a cheapish one but never really felt it was necessary... Until I got this. This is almost like a foundation for your eyes. I put it on my lids and undereyes and it basically makes them a normal skin color and holy cow I never knew how much I needed regular skin colored eyelids. It makes an HUGE improvement in my overall face, brightens my eyes and somehow even seems to enhance their shape. It takes away that 'you look sick without makeup on' thing. I put it on the other day when I was rushing and didn't have time for makeup but I didn't even need it after this. Literally you're good with just this (and some lip color ofc). The staying power is bomb. I slept in it and still felt purty in the morning. And now I can't live without it. The end. It gives you the perfect no makeup look.

### ⭐⭐⭐⭐⭐ best eyeshadow primer, shadow never creases
*by A***T on January 22, 2026*

this primer applies smoothly and thin. Eden color provides enough coverage to even out eyelid color without being heavy. Always apply eyeshadow or setting powder over it, else it can feel gummy over the course of a day. Have hooded eyes and never have any shadow creasing issue. Sometimes use it as undereye concealer.

### ⭐⭐⭐⭐⭐ Erases that tired look
*by T***B on July 15, 2026*

This helps everything stay in place all day. I have fair skin, so my eyelids have that purple-y tired look a lot. Applying this brightens them right up! I can skip shadow if I’m going to work out and I look healthy and rested.

## Frequently Bought Together

- Urban Decay Matte Eyeshadow Primer Potion Eden, Matte Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All Skin Tones, Vegan - 0.33 fl oz
- Urban Decay 24/7 Longwear Eyeshadow Single, High-Pigment Eye Shadow Compact, Smooth & Blendable Colors, Crease-free, Matte Satin Shimmer & Metallic Finishes - 0.06 oz
- Urban Decay Eyeshadow Primer Potion - Smooth Eye Makeup Base, Crease-free Eyeshadow, Waterproof & Long-lasting Nude Eye Primer, Universal for All Skin Tones, More Vibrant Color, Paraben-free, Vegan

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**Shop now:** [https://www.desertcart.co.za/products/50896319-urban-decay-matte-eyeshadow-primer-potion-opaque-matte-eden-0](https://www.desertcart.co.za/products/50896319-urban-decay-matte-eyeshadow-primer-potion-opaque-matte-eden-0)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-07-30*