---
product_id: 50448534
title: "WELLA Color Touch Emulsion Permanent Hair Colour 4 Percent, 1.101 kg"
brand: "wella"
price: "R705"
currency: ZAR
in_stock: true
reviews_count: 13
category: "Wella"
url: https://www.desertcart.co.za/products/50448534-wella-color-touch-emulsion-permanent-hair-colour-4-percent-1
store_origin: ZA
region: South Africa
---

# 4% developer for intense lift 70% grey coverage demi-permanent 1000ml creamy emulsion WELLA Color Touch Emulsion Permanent Hair Colour 4 Percent, 1.101 kg

**Brand:** wella
**Price:** R705
**Availability:** ✅ In Stock

## Summary

> 🎨 Unlock your true color potential with Wella’s creamy, vibrant touch!

## Quick Answers

- **What is this?** WELLA Color Touch Emulsion Permanent Hair Colour 4 Percent, 1.101 kg by wella
- **How much does it cost?** R705 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/50448534-wella-color-touch-emulsion-permanent-hair-colour-4-percent-1)

## Best For

- wella enthusiasts

## Why This Product

- Trusted wella brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Generous 1000ml Size:** Bulk volume ideal for multiple applications or salon use—never run out mid-transformation.
- • **Impressive Grey Coverage:** Covers up to 70% of first grey hairs, blending naturally for a flawless, youthful look.
- • **Professional-Grade Developer:** 4% developer lotion designed specifically for Wella Color Touch dyes guarantees optimal color activation and longevity.
- • **Vibrant Demi-Permanent Color:** Enjoy lively, intense hues that last up to 24 shampoos—perfect for those who crave change without commitment.
- • **Gentle & Moisturizing Formula:** Creamy emulsion enriched with lanolin alcohol ensures hair stays hydrated and shiny post-color.

## Overview

WELLA Color Touch Emulsion 4% is a professional-grade, demi-permanent hair color developer in a 1000ml creamy emulsion. It delivers up to 70% grey coverage with a gentle formula that moisturizes and adds shine, designed for normal hair and skin types. Perfect for those seeking intense, natural-looking color that fades gracefully after 24 shampoos.

## Description

Product Description Wella professionals color touch Plus is a demi-permanent intensive tint with 70 percent coverage to cover the first grey hair. Lively, intense colour with up to 70 percent grey coverage and natural colouring for women who don't want permanent colouring yet. Washes out after 24 shampoos. Wella Color touch emulsion 4 Percent 1000ml is a particularly soft and cream emulsion. This colour developer is specially made to use with the hair dye from the color touch line. The mixing ratio of this emulsion is 1: 2. Comes in 1000 ml. Ingredients aqua, hydrogen peroxide, cetearyl alcohol, lanolin alcohol, sodium lauryl sulphate, perfume, salicylic acid, phosphoric acid, disodium phosphate, linalool, hexyl cinnamal, etidronic acid, tocopherol P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions 1. Do an allergy test 48 hours before application. 2. Wear gloves and protect the surrounding area with a towel or wipe. 3. Apply the product to dry and unwashed hair. 4. Leave on for as long as specified in the specific product instructions. 5. Rinse the hair thoroughly until the water is no longer foamy. 6. Apply the conditioner provided to seal the colour and keep hair hydrated. See more

Review: Good developer - A good developer used with Wella toners at a very reasonable price.
Review: Brill - Great value for money

## Features

- Color Touch Developer 4%
- developer lotion
- Intense and opaque tint
- Skin type: normal
- Hair Type: Normal

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B002PIOLHI |
| ASIN  | B002PIOLHI |
| Best Sellers Rank | 15,226 in Beauty ( See Top 100 in Beauty ) 28 in Hair Colouring Tools & Accessories 3,850 in Climate Pledge Friendly: Shop All |
| Brand | Wella |
| Colour | White |
| Country of origin  | Germany |
| Customer Reviews | 4.8 4.8 out of 5 stars (1,612) |
| Customer reviews | 4.8 4.8 out of 5 stars (1,612) |
| Date First Available | 2 Jun. 2010 |
| Format | Cream |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 10 x 10 x 29 centimetres |
| Item model number | 8005610530918 |
| Item model number  | 8005610530918 |
| Item weight | 0.3 Kilograms |
| Manufacturer | Coty Inc. |
| Manufacturer  | Coty Inc. |
| Package Weight | 1.06 Kilograms |
| Package dimensions | 24.6 x 8 x 7.9 centimetres |
| Product Dimensions | 10 x 10 x 29 cm; 300 g |
| Product Dimensions  | 10 x 10 x 29 cm; 300 g |
| Skin type | Normal |
| Special features | Moisturising, Shiny |
| Speciality | Natural |
| Target audience | Women's |
| Volume | 1000 Millilitres |

## Product Details

- **Brand:** Wella
- **Colour:** White
- **Hair type:** Grey Hair
- **Item form:** Cream
- **Material Type Free:** Peroxide Free
- **Material feature:** Natural
- **Number of items:** 1
- **Package information:** Bottle
- **Product benefits:** Softening
- **Unit count:** 1000.0 millilitre(s)

## Images

![WELLA Color Touch Emulsion Permanent Hair Colour 4 Percent, 1.101 kg - Image 1](https://m.media-amazon.com/images/I/71KkcqaolwL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Does this lift the hair at all? I read that anything over 10 vol lifts, I don’t really want want lift but perhaps it’s not even noticeable? Thanks**
A: No this will not lift you need at least a 9% to lift to go lighter.

**Q: Is the 60mil equivalent to one tube of colour to mix with?**
A: I believe the ratio is 1:2 one part colour and two parts emulsion. So with the tubes I buy that’s usually half a tube.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Good developer
*by L***I on 14 June 2025*

A good developer used with Wella toners at a very reasonable price.

### ⭐⭐⭐⭐⭐ Brill
*by S***Y on 3 November 2024*

Great value for money

### ⭐⭐⭐⭐⭐ Fab
*by M***. on 22 March 2025*

Perfect for my inbetweenys of hair dyeing I use with L’Oréal castings

## Frequently Bought Together

- WELLA Color Touch Emulsion Permanent Hair Colour 4 Percent, 1.101 kg
- Wella Welloxon Perfect 12 Percent 40 Vol Creme Developer,1000 Milliliters

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**Shop now:** [https://www.desertcart.co.za/products/50448534-wella-color-touch-emulsion-permanent-hair-colour-4-percent-1](https://www.desertcart.co.za/products/50448534-wella-color-touch-emulsion-permanent-hair-colour-4-percent-1)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-02-25*