--- product_id: 503758923 title: "e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz, Pink, Pack Of 1, 24 ml" brand: "e.l.f." price: "R29" currency: ZAR in_stock: false reviews_count: 13 url: https://www.desertcart.co.za/products/503758923-e-l-f-power-grip-primer-4-niacinamide-gel-based store_origin: ZA region: South Africa --- # 4% Niacinamide brightens & evens skin Hydrating gel formula Sticky texture locks makeup all day e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz, Pink, Pack Of 1, 24 ml **Brand:** e.l.f. **Price:** R29 **Availability:** ❌ Out of Stock ## Summary > 💖 Lock in your glow, lock out the fade — primer perfection for the power player. ## Quick Answers - **What is this?** e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz, Pink, Pack Of 1, 24 ml by e.l.f. - **How much does it cost?** R29 with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/503758923-e-l-f-power-grip-primer-4-niacinamide-gel-based) ## Best For - e.l.f. enthusiasts ## Why This Product - Trusted e.l.f. brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Dewy Finish for All:** Translucent primer that works seamlessly on every skin tone, delivering a fresh, luminous glow. - • **Glow-Getter Formula:** Infused with 4% niacinamide to brighten dullness and even skin tone for that lit-from-within radiance. - • **Makeup’s Best Grip:** Unique gel-based sticky texture ensures your makeup stays flawless from AM meetings to after-hours drinks. - • **Skin-Loving Hydration:** Lightweight gel formula hydrates without clogging, perfect for all skin types including sensitive skin. - • **Clean & Conscious Beauty:** 100% vegan, cruelty-free, and free from parabens, phthalates, and other nasties—because kindness is the new chic. ## Overview e.l.f. Power Grip Primer + 4% Niacinamide is a hydrating, gel-based face primer designed to brighten and even skin tone while providing a sticky, long-lasting grip for makeup. Suitable for all skin types and tones, it delivers a radiant, dewy finish and is formulated without harmful ingredients. Vegan, cruelty-free, and beloved by over 54,000 reviewers, it’s the ultimate base for a flawless, all-day look. ## Description "What is this: a sticky gel based face primer enriched with 4% niacinamide to even out skin tone and brighten when gripping makeup. WHY YOU'LL LOVE IT: Gel primer formula with sticky texture grips makeup for long-lasting wear enriched with 4% niacinamide to even out and brighten skin tone. Gives the skin a christening, radiant finish. Translucent foundation works on all skin tones. 100% vegan and cruelty Main Ingredients Niacinamide (4%): evens skin tone and brightens the look of dullness. Ideal for: oily, normal All, dry and combination skin types Your skin's future looks bright - Your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to even out and brighten skin tone while you grab your makeup. This gel-based formula prepares your complexion and primes for applying makeup while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes completely clear and creates a dewy finish. All e.l.f. Products are of phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty and Leaping Bunny certified. Because kindness is chic." Review: Good for sensitive skin like mine - Yes I love this product, it doesn’t irritate my skin since I have a sensitive skin. Review: Good - Makeup stays all day ## Features - MAKEUP PRIMER & SKIN CARE: The future of your skin looks rosy - your favorite sticky AF Power Grip foundation is now enriched with skin-friendly niacinamide, which evens out skin tone and gives makeup long-lasting effect. - SMOOTHES & BRIGHTENS THE COMPONENCE: Niacinamide smooths and brightens the appearance of dullness, while the gel-like formula of the Power Grip Primer with sticky texture holds makeup for long-lasting hold. - Provides a dewy finish: this foundation is ideal for all skin tones, it applies completely clear and provides a dewy, radiant finish. - Application: apply the foundation evenly to the face before make-up and tap it into the skin with your fingertips. The warmth of your fingers allows the product to blend into the skin and ensures an even application. Wait 30 seconds before applying your makeup. - Skin-friendly ingredients: All e.l.f. Products are made with skin-friendly ingredients, without any harmful substances - and all for a good price. All e.l.f. Products are 100% vegan and cruelty free. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0BQQS5GBQ | | Best Sellers Rank | #6,444 in Beauty ( See Top 100 in Beauty ) #19 in Foundation Primers | | Brand | e.l.f. | | Brand Name | e.l.f. | | Container Type | Tube | | Country as Labeled | United States | | Country/region of origin | United States | | Coverage | Facial Primer | | Customer Reviews | 4.4 out of 5 stars 54,945 Reviews | | Finish Types | Luminous | | Global Trade Identification Number | 00609332815179 | | Item Dimensions | 24 x 40 x 145 millimeters | | Item Form | Gel | | Item Volume | 24 Milliliters | | Item Weight | 41 Grams | | Item form | Gel | | Manufacturer | e.l.f. Beauty | | Manufacturer Part Number | 81517 | | Material Features | hydrating | | Material Type Free | Phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban and cruelty free | | Model Number | 81517 | | Number of Items | 1 | | Package Type Name | Bottle" or "Tube | | Package information | Tube | | Product Benefits | Even Toning | | Product benefits | Even Toning | | Skin Tone | All | | Skin Type | All | | Skin type | All | | Specialty | illuminator | | UPC | 609332815179 | | Unit Count | 24 Milliliters | ## Product Details - **Brand:** e.l.f. - **Item form:** Gel - **Package information:** Tube - **Product benefits:** Even Toning - **Skin type:** All ## Images ![e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz, Pink, Pack Of 1, 24 ml - Image 1](https://m.media-amazon.com/images/I/619y+NpzrTL.jpg) ![e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz, Pink, Pack Of 1, 24 ml - Image 2](https://m.media-amazon.com/images/I/51iq8fhhlIL.jpg) ![e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz, Pink, Pack Of 1, 24 ml - Image 3](https://m.media-amazon.com/images/I/91vvhMWERgL.jpg) ![e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz, Pink, Pack Of 1, 24 ml - Image 4](https://m.media-amazon.com/images/I/81hYXlUVBHL.jpg) ![e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.811 Fl Oz, Pink, Pack Of 1, 24 ml - Image 5](https://m.media-amazon.com/images/I/71PaPSO4aVL.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: Can you use this before a powder foundation or would it be to sticky for a powder?** A: It is very sticky, or grippy.. if that's a word. I have only tried with light to medium coverage foundation and concealer, then set it all when in done with a fine powder. But not with a powder alone. **Q: Can this help the appearance of pores???** A: While results may vary by individual, niacinamide can be helpful in improving the appearance of enlarged pores and the primer evens out skin tone and brightens! **Q: How would I know which one to buy?** A: It depends on what you're trying to achieve. The e.l.f primer + 4% niacinamide, evens out skin tone and brightens the look of dullness. The other e.l.f power grip primer contains hyaluronic acid, that helps skin retain moisture for a plump complexion. **Q: Is this product Noncomedogenic?** A: We take pride in the fact that our products are designed to help you look and feel your best. e.l.f. strives to select ingredients that are gentle on the skin. While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors. Because we cannot predict how everyone may react, we do not claim that our cosmetics products are entirely non-comedogenic. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good for sensitive skin like mine *by C***Y on 7 February 2026* Yes I love this product, it doesn’t irritate my skin since I have a sensitive skin. ### ⭐⭐⭐⭐⭐ Good *by S***S on 12 October 2025* Makeup stays all day ### ⭐⭐⭐⭐⭐ Great product *by M***O on 5 October 2025* Nice primer! Worth to buy! ## Frequently Bought Together - e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz - e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Sand --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/503758923-e-l-f-power-grip-primer-4-niacinamide-gel-based](https://www.desertcart.co.za/products/503758923-e-l-f-power-grip-primer-4-niacinamide-gel-based) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-09-28*