--- product_id: 500794463 title: "e.l.f. Power Grip Primer + 4% Niacinamide, Gripping Gel Primer, 0.811 Fl Oz | Brightening Formula, Ultra-Dewy & Glowing Finish, Long-Lasting Wear, Hydrating Gel Base, Lightweight, Vegan & Cruelty-Free" brand: "e.l.f." price: "R427" currency: ZAR in_stock: true category: "E.L.F." url: https://www.desertcart.co.za/products/500794463-e-l-f-power-grip-primer-4-niacinamide-gripping-gel store_origin: ZA region: South Africa --- # Dewy, glowy finish on all skin tones 4% Niacinamide for brightening Sticky gel formula grips makeup e.l.f. Power Grip Primer + 4% Niacinamide, Gripping Gel Primer, 0.811 Fl Oz | Brightening Formula, Ultra-Dewy & Glowing Finish, Long-Lasting Wear, Hydrating Gel Base, Lightweight, Vegan & Cruelty-Free **Brand:** e.l.f. **Price:** R427 **Availability:** ✅ In Stock ## Summary > 💄 Glow, grip, and go — your makeup’s new BFF! ## Quick Answers - **What is this?** e.l.f. Power Grip Primer + 4% Niacinamide, Gripping Gel Primer, 0.811 Fl Oz | Brightening Formula, Ultra-Dewy & Glowing Finish, Long-Lasting Wear, Hydrating Gel Base, Lightweight, Vegan & Cruelty-Free by e.l.f. - **How much does it cost?** R427 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/500794463-e-l-f-power-grip-primer-4-niacinamide-gripping-gel) ## Best For - e.l.f. enthusiasts ## Why This Product - Trusted e.l.f. brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Universal Glow:** Translucent formula delivers a natural dewy finish for every skin tone - • **Radiance Booster:** Infused with 4% niacinamide to visibly even skin tone and brighten dullness - • **Hydration Meets Hold:** Gel-based texture hydrates while prepping skin for smooth, long-lasting wear - • **Ethical Beauty Essential:** 100% vegan, cruelty-free, and Leaping Bunny certified for guilt-free glam - • **Flawless Makeup Lockdown:** Sticky gel primer ensures all-day makeup grip without heaviness ## Overview e.l.f. Power Grip Primer + 4% Niacinamide is a hydrating, gel-based face primer that locks in makeup with a sticky texture while brightening and evening skin tone. Suitable for all skin types and tones, it delivers a dewy finish and is proudly 100% vegan and cruelty-free. ## Description What it is: A sticky gel-based face primer enriched with 4% niacinamide to help visibly even out skin tone and brighten while gripping makeup. Why you'll love it: Gel primer formula with sticky texture grips makeup for long-lasting wear Infused with 4% niacinamide to help visibly even skin tone and brighten Gives skin a dewy, glowy finish Translucent-finish primer works on all skin tones 100% vegan and cruelty-free Key Ingredients: Niacinamide (4%): Evens out skin tone and brightens the look of dullness Great for: Oily, Normal, Dry, and Combination Skin Types Your skin’s future looks bright—your favorite sticky Power Grip Primer is now infused with skin-loving niacinamide to help visibly even skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a glowy finish. Ingredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular product Proud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic. ## Features - MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer infused with skin-loving niacinamide grips makeup while helping to visibly even skin tone. - SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer's gel-based formula with sticky texture grips makeup for long-lasting wear. - CREATES A GLOWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowy finish. - HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup. - VEGAN & CRUELTY-FREE: e.l.f. stands with every eye, lip, face, paw and fin. Proudly vegan, e.l.f. is double-certified cruelty-free by Leaping Bunny & PETA. e.l.f. brushes are synthetic, vegan & cruelty-free. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0BQQS5GBQ | | ASIN | B0BQQS5GBQ | | Best Sellers Rank | #1,292 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5 in Foundation Primers | | Brand Name | e.l.f. | | Container Type | Bottle | | Country as Labeled | United States | | Coverage | Medium | | Customer Reviews | 4.6 4.6 out of 5 stars (14,838) | | Finish Types | Dewy | | Global Trade Identification Number | 00609332815179 | | Item Dimensions | 0.94 x 1.57 x 5.71 inches | | Item Form | Gel | | Item Highlight | Brightening Formula, Ultra-Dewy & Glowing Finish, Long-Lasting Wear, Hydrating Gel Base, Lightweight, Vegan & Cruelty-Free | | Item Volume | 24 ml | | Item Weight | 41 g | | Item model number | 81517 | | Manufacturer | e.l.f. Cosmetics | | Manufacturer | e.l.f. Cosmetics | | Manufacturer Part Number | 81517 | | Material Features | hydrating | | Material Type Free | Cruelty-free | | Model Number | 81517 | | Number of Items | 1 | | Package Type Name | Bottle | | Product Benefits | Even Toning, Smoothening | | Product Dimensions | 0.94 x 1.57 x 5.71 inches; 1.45 ounces | | Skin Tone | All | | Skin Type | All | | Specialty | Cruelty-free, Vegan | | UPC | 609332815179 | | UPC | 609332815179 | ## Product Details - **Brand:** e.l.f. - **Item Form:** Gel - **Package Information:** Bottle - **Product Benefits:** Even Toning, Smoothening - **Skin Type:** All ## Images ![e.l.f. Power Grip Primer + 4% Niacinamide, Gripping Gel Primer, 0.811 Fl Oz | Brightening Formula, Ultra-Dewy & Glowing Finish, Long-Lasting Wear, Hydrating Gel Base, Lightweight, Vegan & Cruelty-Free - Image 1](https://m.media-amazon.com/images/I/619y+NpzrTL.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: Can you use this before a powder foundation or would it be to sticky for a powder?** A: It is very sticky, or grippy.. if that's a word. I have only tried with light to medium coverage foundation and concealer, then set it all when in done with a fine powder. But not with a powder alone. **Q: Can this help the appearance of pores???** A: While results may vary by individual, niacinamide can be helpful in improving the appearance of enlarged pores and the primer evens out skin tone and brightens! **Q: How would I know which one to buy?** A: It depends on what you're trying to achieve. The e.l.f primer + 4% niacinamide, evens out skin tone and brightens the look of dullness. The other e.l.f power grip primer contains hyaluronic acid, that helps skin retain moisture for a plump complexion. **Q: Is this product Noncomedogenic?** A: We take pride in the fact that our products are designed to help you look and feel your best. e.l.f. strives to select ingredients that are gentle on the skin. While our goal is to create gentle products, everyone is different and some may experience sensitivity to an ingredient or a combination of an ingredient and outside factors. Because we cannot predict how everyone may react, we do not claim that our cosmetics products are entirely non-comedogenic. ## Frequently Bought Together - e.l.f. Power Grip Primer + 4% Niacinamide, Gel-Based & Hydrating Face Primer, Evens Skin & Brightens, Grips Makeup, Vegan & Cruelty-Free, 0.8 Fl Oz - e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Sand --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/500794463-e-l-f-power-grip-primer-4-niacinamide-gripping-gel](https://www.desertcart.co.za/products/500794463-e-l-f-power-grip-primer-4-niacinamide-gripping-gel) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-09-02*