---
product_id: 499750484
title: "Clairol Natural Instincts Bold Permanent Hair Dye, BL28 Blue Black Colibri Hair Color, Pack of 1"
brand: "clairol"
price: "R359"
currency: ZAR
in_stock: true
reviews_count: 13
category: "Clairol"
url: https://www.desertcart.co.za/products/499750484-clairol-natural-instincts-bold-permanent-hair-dye-bl28-blue-black
store_origin: ZA
region: South Africa
---

# Up to 8 weeks bold, glossy color Infused with argan, açaí & guarana extracts 0% ammonia, ultra-moisturizing Clairol Natural Instincts Bold Permanent Hair Dye, BL28 Blue Black Colibri Hair Color, Pack of 1

**Brand:** clairol
**Price:** R359
**Availability:** ✅ In Stock

## Summary

> 💙 Dare to go bold, naturally brilliant.

## Quick Answers

- **What is this?** Clairol Natural Instincts Bold Permanent Hair Dye, BL28 Blue Black Colibri Hair Color, Pack of 1 by clairol
- **How much does it cost?** R359 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/499750484-clairol-natural-instincts-bold-permanent-hair-dye-bl28-blue-black)

## Best For

- clairol enthusiasts

## Why This Product

- Trusted clairol brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Long-Lasting Impact:** VitaBoost Color Amplifier locks in rich color and gloss for up to 8 weeks, even on dark bases.
- • **Complete At-Home Kit:** Everything you need—color cream, activator, moisture shine mask, and expert gloves—for salon-quality results.
- • **Nature-Powered Shine:** Enriched with argan oil, açaí, and guarana extracts to nourish and hydrate hair deeply.
- • **Bold Color Meets Gentle Care:** Experience vibrant Blue Black tones without harsh chemicals—0% ammonia for scalp-friendly application.
- • **Inclusive for All Hair Types:** Formulated to deliver bold results on all hair textures and dark bases, ensuring flawless coverage.

## Overview

Clairol Natural Instincts Bold Permanent Hair Dye in Blue Black Colibri delivers a vibrant, long-lasting color experience with up to 8 weeks of glossy shine. Powered by a unique VitaBoost Color Amplifier and enriched with moisturizing argan oil, açaí, and guarana extracts, this ammonia-free formula is gentle on all hair types and perfect for dark bases. The all-in-one kit includes everything needed for a professional finish at home, combining boldness with care and sustainability.

## Description

GENTLE AND BOLD, GLOSSY COLOR FOR UP TO 8 WEEKS, EVEN ON DARK BASES. Here's to the bolder color you want, with the moisture you love! Clairol Natural Instincts Bold Permanent gives you gentle and bold, glossy color for up to 8 weeks, even on dark bases. With argan oil, açaí and guarana extracts and VitaBoost Color Amplifier, get smooth & moisturized hair with bold color. 0% ammonia, and no animal derived ingredients. It's ideal for dark bases and all hair types & textures.

Review: R56 Achiote Auburn ♥️ English y Español review - The picture doesn’t do any justice to the real color. I’ve been using clariol since I decided to stop spending my money on getting highlights. I used the R8 before, which I loved. It made my hair look like a natural ginger. I decided to go darker because my natural is a 3-4. I noticed that this one covered my grays way better than the R8, but of course, it doesn’t look like a natural red color, I still like it and I get many compliments. My hair looks shinier and it makes the green from my hazel eyes pop. I didn’t was it yet, but I’m sure it will fade a lot. I use a “clendicioner” with color to help keep my hair red. I would recommend to keep the color on for double the time they suggest in the box. I used a plastic bag to keep it warmer so it could process the product faster and better and I think it helped. He estado usando esta marca de tinte desde que decidí cubrir mis mechas rubias. Antes usé el R8, y me encantaba porque dejaba mi pelo N3-4 pelirrojo natural y la gente me daba cumplidos pensando que era mi color natural. Decidí probar este porque el tono es más parecido a la oscuridad de mi pelo natural y la verdad que me gusta mucho porque cubre mis canas mejor que el R8. Aun no lo lavé, pero supongo que voy a perder mucho del rojo, así que lo lavaré con un champú especial que deja depósitos rojos (se llama clenditioner de Keracolor) para mantenerlo de este color por más tiempo hasta que sea hora de teñirlo otra vez. Para teñirlo lo dejé el doble del tiempo recomendado en la caja y lo cubrí con una bolsa de plástico para que el calor ayudara a procesar el producto.
Review: Red hot color!!! - This is a terrific hair dye! The Clairol name says it all, and this color is gorgeous! I am very happy with this purchase!

## Features

- BOLD BUT GENTLE COLOR: Bold color with argan oil, açaí and guarana extracts - and powered by VitaBoost Color Amplifier for 8 weeks of bold, glossy color
- IRRESISTABLY MOISTURIZING: The Moisture Shine Mask will boost that glossy shine and keep that bold color locked in
- 0% AMMONIA, NO ANIMAL DERIVED INGREDIENTS: Only the bold color you want with the moisture you love
- FOR DARK BASES & ALL HAIR TYPES: Bold color that's ideal for dark bases and is gentle to all hair types & textures
- Blue Black Colibri shade with deep, bold blue black tones. One hair color application kit: Color Cream with VitaBoost Color Amplifier, Activator, Moisture Shine Mask, Expert gloves

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B0BMK4DWJT |
| Best Sellers Rank | #8,611 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #101 in Hair Color |
| Customer Reviews | 4.4 4.4 out of 5 stars (2,585) |
| Manufacturer  | Wella |
| Product Dimensions  | 2.37 x 3.56 x 6.31 inches; 6.88 ounces |

## Product Details

- **Brand:** Clairol
- **Color:** BL28 Blue Black Colibri
- **Item Form:** Cream
- **Package Information:** Box

## Images

![Clairol Natural Instincts Bold Permanent Hair Dye, BL28 Blue Black Colibri Hair Color, Pack of 1 - Image 1](https://m.media-amazon.com/images/I/81b-vrIRnOL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Q: Are Natural Instincts products permanent?**
A: A: Each glossy color lasts for up to 8 weeks, meaning that after 8 weeks it’s time to reapply to new hair growth and refresh the color.

**Q: Q: Are Natural Instincts products ammonia-free?**
A: A: Yes, Natural Instincts products are ammonia-free and are also free from animal-derived ingredients.

**Q: Q: I have long dark/brown hair, will Natural Instincts products suit me?**
A: A: Yes! Natural Instincts products create a bold color ideal for dark bases and are gentle on all hair types and textures.

**Q: Q: Do Natural Instincts products have a strong scent?**
A: A: No, Natural Instincts products have a very gentle smell.

**Q: Q: Do Natural Instincts hair colors cover grays?**
A: A: These particular products are not intended for covering gray hair.

## Customer Reviews

### ⭐⭐⭐⭐⭐ R56 Achiote Auburn ♥️ English y Español review
*by S***A on January 23, 2026*

The picture doesn’t do any justice to the real color. I’ve been using clariol since I decided to stop spending my money on getting highlights. I used the R8 before, which I loved. It made my hair look like a natural ginger. I decided to go darker because my natural is a 3-4. I noticed that this one covered my grays way better than the R8, but of course, it doesn’t look like a natural red color, I still like it and I get many compliments. My hair looks shinier and it makes the green from my hazel eyes pop. I didn’t was it yet, but I’m sure it will fade a lot. I use a “clendicioner” with color to help keep my hair red. I would recommend to keep the color on for double the time they suggest in the box. I used a plastic bag to keep it warmer so it could process the product faster and better and I think it helped. He estado usando esta marca de tinte desde que decidí cubrir mis mechas rubias. Antes usé el R8, y me encantaba porque dejaba mi pelo N3-4 pelirrojo natural y la gente me daba cumplidos pensando que era mi color natural. Decidí probar este porque el tono es más parecido a la oscuridad de mi pelo natural y la verdad que me gusta mucho porque cubre mis canas mejor que el R8. Aun no lo lavé, pero supongo que voy a perder mucho del rojo, así que lo lavaré con un champú especial que deja depósitos rojos (se llama clenditioner de Keracolor) para mantenerlo de este color por más tiempo hasta que sea hora de teñirlo otra vez. Para teñirlo lo dejé el doble del tiempo recomendado en la caja y lo cubrí con una bolsa de plástico para que el calor ayudara a procesar el producto.

### ⭐⭐⭐⭐⭐ Red hot color!!!
*by T***O on January 24, 2026*

This is a terrific hair dye! The Clairol name says it all, and this color is gorgeous! I am very happy with this purchase!

### ⭐⭐⭐⭐⭐ Omgosh!! This color!
*by A***N on December 18, 2025*

THIS HAIR COLOR IS EVERYTHING! I've been looking for my "Reba" red for awhile now. My old hair dye is no longer available. It is a bit bright at first but fades a little after a few washes. I dyed my hair over a month ago and it's still amazingly red! I am shocked that a low price dye is this amazing!

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-08*