---
product_id: 49628458
title: "Bourjois Eye Primer 24H 01 Universelle"
brand: "bourjois"
price: "R535"
currency: ZAR
in_stock: true
reviews_count: 13
url: https://www.desertcart.co.za/products/49628458-bourjois-eye-primer-24h-01-universelle
store_origin: ZA
region: South Africa
---

# 24H wear time Boosts eyeshadow color Waterproof formula Bourjois Eye Primer 24H 01 Universelle

**Brand:** bourjois
**Price:** R535
**Availability:** ✅ In Stock

## Summary

> 👁️‍🗨️ Prime your eyes for unstoppable glam all day long!

## Quick Answers

- **What is this?** Bourjois Eye Primer 24H 01 Universelle by bourjois
- **How much does it cost?** R535 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/49628458-bourjois-eye-primer-24h-01-universelle)

## Best For

- bourjois enthusiasts

## Why This Product

- Trusted bourjois brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Color intensifier:** Amplifies eyeshadow vibrancy so your look pops from morning meetings to after-hours events.
- • **Velvety smooth base:** Soft, creamy gel formula mattifies and unifies eyelids for a polished canvas.
- • **All-day flawless eyes:** Locks your eyeshadow in place for a full 24 hours without creasing or fading.
- • **Waterproof confidence:** Resists smudging and moisture, perfect for any weather or busy day.
- • **Universal transparency:** Invisible finish works seamlessly on all skin tones and types.

## Overview

Bourjois Eye Primer 24H 01 Universelle is a lightweight, transparent gel-cream primer that extends eyeshadow wear up to 24 hours. Its waterproof, mattifying formula smooths and unifies eyelids while preventing creasing, smudging, and fading. Enhanced with oil gel technology, it boosts color intensity and suits all skin types, making it an essential base for long-lasting, vibrant eye makeup.

## Description

Product Description Prepare your eyes for glamour with Eye Primer 24H from Bourjois.This long-lasting, waterproof eyeshadow base will smooth, unify and mattify your eyelids in an instant. Just apply it under your eyeshadow to boost colour and give it up to 24 hours of wear without creasing, flaking or fading. Its fine creamy velvety soft formula works for all skin types.When you want ideal eyes all day long, Bourjois Eye Primer 24H is the beauty secret you’ve been looking for.To boost the wear of your eye shadow and get a glamorous look that just doesn’t stop, Eye Primer 24H from Bourjois is an ideal addition to your make-up collection. Directions Prepare your eyes for glamour with Eye Primer 24H from Bourjois. Apply it under your eyeshadow to smooth, unify and mattify your eyelids, boost colour and give it up to 24 hours of wear without creasing, flaking or fading.

Review: Amazing. - What is this sorcery!?! In the 17 years I've been slapping my make up on every morning, eye primer wasn't something I'd ever considered. It popped up in my "recomended" section so I just bought it on a whim. This stuff is worth it's weight in gold! I'm not having to reapply my eyeshadow 3 times a day anymore. I put it on a 06.30 and it's still perfect at 23:00! It takes some getting used to though... The sensation of putting something wet on your eyelids with a lipgloss wand is a little unsettling and it holds SO well that blending is a bit tricky. Also very difficult to remove with wipes, so I'd recommend using a liquid makeup remover with cotton pads. So if you're sick ofconstantly checking, touching up and reapplying then you need this. Why can't someone make a full face primer that works this well???
Review: Outstanding product! - This just arrived and I instantly rushed to try it! It goes on easily, dries well provides a perfect base for my makeup and feels weightless! My eye make up stays put and doesn't crease into my laughter lines! No mean feat as I am 54 years old and my skin is less than perfect! I haven't checked out the waterproof claim yet, but my eye make up certainly stays put well. When I used it, I used a face primer everywhere else. I blended my foundation up to it, but didn't put the foundation over the top. Seems weird but it works!

## Features

- Long-lasting, transparent eye primer
- Ideal eyeshadow base, preventing smudging, creasing and fading
- Soft formula makes the eyelids smooth, unified and matte
- Boosts colour and extends eyeshadow wear for up to 24 hours
- Enhanced by oil gel technology with waxes and polymers
- Waterproof

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01MQX1NJ0 |
| ASIN  | B01MQX1NJ0 |
| Batteries | 1 A batteries required. |
| Batteries  | 1 A batteries required. |
| Best Sellers Rank | 290,432 in Beauty ( See Top 100 in Beauty ) 73 in Eyeshadow Bases |
| Brand | Bourjois |
| Colour | Transparent |
| Customer Reviews | 3.9 3.9 out of 5 stars (452) |
| Customer reviews | 3.9 3.9 out of 5 stars (452) |
| Date First Available | 20 Jan. 2017 |
| Format | Gel,Creamy |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 16 x 16 x 113 millimetres |
| Item model number | 29102524001 |
| Item model number  | 29102524001 |
| Item weight | 0.01 Kilograms |
| Manufacturer | Coty |
| Manufacturer  | Coty |
| Package Weight | 0.02 Kilograms |
| Package dimensions | 10.8 x 1.2 x 0.6 centimetres |
| Product Dimensions | 1.6 x 1.6 x 11.3 cm; 10 g |
| Product Dimensions  | 1.6 x 1.6 x 11.3 cm; 10 g |
| Skin type | All |
| Speciality | Mattifying |
| Volume | 6 Millilitres |

## Product Details

- **Brand:** Bourjois
- **Item form:** Gel,Creamy
- **Item volume:** 6 Millilitres
- **Material Type Free:** Silicone Free
- **Material feature:** soft, velvety texture with oil gel technology for smooth application
- **Package information:** Bottle
- **Package type:** Tube
- **Product benefits:** Smoothening
- **Skin type:** All
- **Speciality:** Mattifying

## Images

![Bourjois Eye Primer 24H 01 Universelle - Image 1](https://m.media-amazon.com/images/I/31IoZQfrB7L.jpg)
![Bourjois Eye Primer 24H 01 Universelle - Image 2](https://m.media-amazon.com/images/I/71Ei9s-HVCL.jpg)
![Bourjois Eye Primer 24H 01 Universelle - Image 3](https://m.media-amazon.com/images/I/71bbGH+JDTL.jpg)
![Bourjois Eye Primer 24H 01 Universelle - Image 4](https://m.media-amazon.com/images/I/815jPLIOP4L.jpg)
![Bourjois Eye Primer 24H 01 Universelle - Image 5](https://m.media-amazon.com/images/I/91rB1ye5ayL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Amazing.
*by C***E on 15 July 2018*

What is this sorcery!?! In the 17 years I've been slapping my make up on every morning, eye primer wasn't something I'd ever considered. It popped up in my "recomended" section so I just bought it on a whim. This stuff is worth it's weight in gold! I'm not having to reapply my eyeshadow 3 times a day anymore. I put it on a 06.30 and it's still perfect at 23:00! It takes some getting used to though... The sensation of putting something wet on your eyelids with a lipgloss wand is a little unsettling and it holds SO well that blending is a bit tricky. Also very difficult to remove with wipes, so I'd recommend using a liquid makeup remover with cotton pads. So if you're sick ofconstantly checking, touching up and reapplying then you need this. Why can't someone make a full face primer that works this well???

### ⭐⭐⭐⭐⭐ Outstanding product!
*by T***S on 2 March 2017*

This just arrived and I instantly rushed to try it! It goes on easily, dries well provides a perfect base for my makeup and feels weightless! My eye make up stays put and doesn't crease into my laughter lines! No mean feat as I am 54 years old and my skin is less than perfect! I haven't checked out the waterproof claim yet, but my eye make up certainly stays put well. When I used it, I used a face primer everywhere else. I blended my foundation up to it, but didn't put the foundation over the top. Seems weird but it works!

### ⭐⭐⭐⭐ Staying Power
*by J***X on 11 February 2021*

The product didn't look like it had much in, having said that, I've used it a couple of times now and it may just be that I had to get used to the wand. This has staying power. I've used other primers and the most recent one seemed to start breaking up and causing little blobs of primer on the eyelid that I had to remove before applying my eye make up. The pictures are (above) 7.30 am and (below) 6.15 pm. It didn't really crease or run all day and it was easy to take off too. I'll be keeping using this one from now on

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-05-06*