---
product_id: 492663862
title: "Liquid Lip Colour Super Stay Vinyl Ink Long-Lasting 125 Keen"
brand: "maybelline"
price: "R395"
currency: ZAR
in_stock: true
reviews_count: 13
category: "Maybelline"
url: https://www.desertcart.co.za/products/492663862-liquid-lip-colour-super-stay-vinyl-ink-long-lasting-125
store_origin: ZA
region: South Africa
---

# 16HR Long-Lasting Wear Precision Arrow Applicator Hydrating with Aloe & Vitamin E Liquid Lip Colour Super Stay Vinyl Ink Long-Lasting 125 Keen

**Brand:** maybelline
**Price:** R395
**Availability:** ✅ In Stock

## Summary

> 💄 Own the Room with 16-Hour Vinyl-Glossed Lips!

## Quick Answers

- **What is this?** Liquid Lip Colour Super Stay Vinyl Ink Long-Lasting 125 Keen by maybelline
- **How much does it cost?** R395 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/492663862-liquid-lip-colour-super-stay-vinyl-ink-long-lasting-125)

## Best For

- maybelline enthusiasts

## Why This Product

- Trusted maybelline brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Comfort Meets Durability:** Enriched with Vitamin E and aloe, this formula keeps your lips hydrated and comfortable, even during extended wear.
- • **Bold, Ultra-Pigmented Color:** Packed with concentrated ink for rich, brilliant color payoff that demands attention all day long.
- • **Vinyl Shine That Won't Quit:** Experience a high-gloss vinyl finish that stays vibrant for up to 16 hours, making your lips the ultimate statement piece.
- • **Effortless Precision Application:** Arrow-shaped applicator delivers a smooth, one-stroke glide for flawless, even coverage—no lip liner needed.
- • **Smudge & Transfer-Proof Confidence:** Innovative Colour Lock formula ensures your lip color stays flawless—no smudges, no transfers, just pure perfection.

## Overview

Maybelline Liquid Lip Colour Super Stay Vinyl Ink in shade 125 Keen delivers a long-lasting, ultra-pigmented vinyl finish that stays vibrant and glossy for up to 16 hours. Its smudge-proof, transfer-free formula is enriched with hydrating Vitamin E and aloe, ensuring comfortable wear without dryness. The innovative arrow-shaped applicator allows for precise, effortless application, making it a must-have for professionals seeking bold, durable lip color that keeps up with their busy lifestyle.

## Description

Product Description Meet Maybelline New York's SuperStay Vinyl Ink liquid lipstick, designed to deliver no-budge vinyl colour that wears for up to 16 hours. This long wear lipstick features an innovative Colour Lock formula that truly defies smudging and transfer, ensuring your look remains flawless throughout the day. Experience an instant shine finish that radiates brilliance. This is more than just a lipstick; it’s an ultra-pigmented ink that delivers a long-lasting vinyl-effect shine. You'll achieve brilliant colour and ultra-glossy lips that stay vibrant. Our vegan formula is thoughtfully enriched with Vitamin E and aloe, giving you an ultra-comfortable feel on your lips. Enjoy truly smudge-free and transfer-free wear* . Application is made incredibly easy with the easy-to-use arrow applicator. Simply shake the product for 5 seconds, then glide with one stroke using the arrow-shaped applicator to deliver a thin layer of formula for optimal results. SuperStay Vinyl Ink is available in a stunning range of 10 vinyl shades, so you can find the perfect hue to express yourself. At Maybelline, we are committed to a world without animal testing; we do not test on animals, instead practicing effective, alternative testing methods to ensure product safety. Ingredients Isododecane , Dimethicone , Trimethylsiloxysilicate , Polymethylsilsesquioxane/Trimethylsiloxysilicate , Polypropylsilsesquioxane , C30-45 Alkyldimethylsilyl Polypropylsilsesquioxane , Trimethylsiloxyphenyl Dimethicone , Trimethyl Pentaphenyl Trisiloxane , Bis-Stearyl Dimethicone , Dimethiconol , Trihydroxystearin , Phenoxyethanol , Alumina , Ethylhexylglycerin , Tocopheryl Acetate , Triethoxycaprylylsilane , Limonene , Isopropyl Palmitate , Isopropyl Myristate , Silica , Benzyl Benzoate , Benzyl Alcohol , Citronellol , Linalool , Aloe Barbadensis Leaf Extract , Tocopherol , Parfum / Fragrance Directions 1. Start your base with the Grippy Serum Primer 2. Apply the Lumi-Matte Foundation for a flawless medium-to-full coverage 3. Apply the Instant Age Rewind Eraser Eye Concealer applicator until the concealer to the under-eye area and blend. 4. Continue your look with you favourite Maybelline face products and the Sky High Mascara. 5. Finish your look with the Vinyl Ink Liquid Lipstick for no-budge vinyl colour that wears for up to 16 hours. Shake for at least 5 seconds before applying. Apply as you normally would and let fully dry. Manufacturer Contact Information Maybelline New York, London, W6 8AZ

Review: Possibly the best budget longlasting lipstick out there for dry lips - I used to use this lipstick's predecessor, 24 Hour Liquid Lipstick, which had the lip colour on one end and a lip balm on the other end (I reviewed that product previously). That was longwearing but the lip balm part was unsatisfactory as it didn't moisturise and lips felt a lot drier, and a bit of a faff to use. This new Vinyl Ink liquid lipstick line however, is clearly an improvement. To apply, I shake the lipstick thoroughly - at least 10 seconds. Then I apply - I don't really care for the instructions saying to apply a thin layer - I just apply as much as necessary to create the coverage and colour intensity I need. Then I wait at least 20 mins before eating or drinking. Watch for tiny flakes of it transferring to your teeth - it can and it will, but wiping that off is easy. It feels sticky all the time afterwards, but that stickiness is actually a protective layer which reduces lip dryness over long periods effectively, so for naturally dry lips like mine, they no longer require a lip balm application over this lipstick to feel hydrated. Not having to reapply lip balm when I wear lipstick is such a relief. Maybelline, you've done well here! It is longwearing. For example today, it has withstood me eating a crumbly, creamy blackberry tart, drinking a mug of hot, creamy chicken and vegetable soup, 2 slices of pizza, and a rhubarb crumble, as well as glasses of water and juice. A little strip on my bottom lip, the part next to the opening of my mouth, did fade after 6 hours of wear and all the food and drink. Thankfully, reapplication only to the faded part was so quick and simple. I just painted on a bit of lipstick where it faded. I didn't need to remove all the lipstick and repaint the entire mouth. The repainted bit also dried in no time at all and was good as new. A bit of the lipstick does transfer onto mugs, but despite the little bit of transfer, lipstick still looks as good as new, so it didn't really affect my appearance. It's really more of a lip paint than a lipstick - it goes on like a lacquer really, I'd say it's a bit like painting on nail polish. There's a sheen to it. There's absolutely no need for any lip pencils. The sharp tip of the applicator is good enough for both lining and filling in the lips. There is a strong vanilla fragrance as well, but after the lipstick dries, the fragrance disappears. There is a sweet-ish taste to the product if I lick my lips before the 20 mins drying time I allow it is up. After that though, I can't taste anything of the lipstick at all. So I'd say if you can still taste it, it probably isn't that dry yet. If you wait it's properly dry before eating and drinking, then it would be pretty longwearing I guess. The great thing is that after reapplication, the lips feel hydrated again. So really, the product itself is hydrating. If it has worn off a bit, I can feel my lips getting drier. So to stop this, I just reapply on the drier areas (usually the area at the opening of my mouth where food and drink has touched). And I've never felt the need to reapply more than once in 5 hours or so. It's super. To be honest, many longlasting lipsticks are going to have a drying effect on the lips, due to the main chemical responsible for the longlasting effect - Isododecane. This is no exception, but I can tell you it's a lot more moisturising than other longstay lipsticks I have (which are mostly matte). I do think the colour range can seem a bit limited for darker skin tones, but if you have fair to medium skin tone, these will be quite a good selection of colours. I advise trying on the colours in a shop if you can before blindbuying, because the swatches on the models shown here aren't that accurate, and the colour of the lipstick tube definitely doesn't look very much like how the colour appears on your lips. I bought the shade Keen 125, and I did blind buy for this one although I watched some videos of girls in my skin tone trying it and though it might be okay for me. I got lucky and yes this turned out fine. I'm tempted to get the other colours now because I love this. Am going to ditch all the Maybelline 24 Hour Liquid Lipsticks I used to own for this product from now on 😄 On me, Keen is like a coral red, while Peppy is very much an MLBB rosewood colour on me. I am still collecting more. Really in love with these Maybelline Superstay Vinyl lipsticks as well as the Maybelline Superstay Matte Ink lipsticks (I have 4). The difference between these is just in the finish. The Matte Ink look more opaque in colour, although not totally matte. The Vinyl looks more glossy. Both are very longlasting and last through meals, and much more protective of the moisture barrier on my lips than any lipbalms or lip glosses would.
Review: Doesn’t last ver long - This is my favourite lipstick. Although 125 keen is not my colour so had to return.

## Features

- Long-Lasting Vinyl Effect: Achieve a stunning, high-shine vinyl finish that stays put for up to 16 hours*, delivering vibrant color and an ultra-glossy look.
- Ultra-Pigmented Ink: Experience rich, brilliant color payoff with our concentrated ink formula, ensuring your lips make a statement all day.
- Smudge-Proof & Transfer-Free Wear: Designed with an innovative Colour Lock formula that defies smudging and transfer, keeping your lip color flawless.
- Comfortable & Hydrating: Enriched with Vitamin E and aloe for an ultra-comfortable feel, preventing dryness while providing durable wear.
- Easy & Precise Application: Features an intuitive arrow-shaped applicator for a smooth, one-stroke glide, delivering a thin, even layer of product.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0BMGNRSY9 |
| Age Range Description | Adult |
| Benefits | Long Wearing |
| Best Sellers Rank | 22,478 in Beauty ( See Top 100 in Beauty ) 240 in Lipsticks |
| Brand | Maybelline |
| Brand Name | Maybelline |
| Colour | 125 Keen |
| Container Type | Tube |
| Country Of Origin | France |
| Coverage | Full |
| Customer Reviews | 4.4 out of 5 stars 395 Reviews |
| Finish Type | High-Glossy |
| Finish type | High-Glossy |
| Global Trade Identification Number | 00000030152625 |
| Is the Item Heat Sensitive? | No |
| Item Dimensions | 22 x 22 x 96 millimetres |
| Item Form | Liquid |
| Item Highlight | 16HR Long-Lasting, Ultra-Pigmented, Smudge and Transfer-Proof, High Shine Finish, Vegan Formula, Comfortable Wear |
| Item Type Name | Liquid Lipstick |
| Item Weight | 40.3 Grams |
| Item form | Liquid |
| Lip Color Intensity | High Pigment |
| Lip Color Type | Liquid Lipstick |
| Lip Color Undertone | Pink |
| Manufacturer | L'Oréal |
| Manufacturer Contact Information | Maybelline New York, London, W6 8AZ |
| Manufacturer Part Number | Vinyl Ink |
| Material Type Free | Paraben Free |
| Model Number | Vinyl Ink |
| Number of Items | 1 |
| Package Type Name | Bottle |
| Product Warranty | 2 year manufacturer |
| Product benefits | Long Wearing |
| Skin Tone | All |
| Skin Type | All |
| Special Features | Not Tested On Animals |
| Special Ingredients | Aloe, Vitamin E |
| Special ingredients | Aloe, Vitamin E |
| Specialty | Long Lasting |
| Target Audience | Women |
| UPC | 000030152625 |
| Unit Count | 4.2 millilitre |

## Product Details

- **Age range (description):** Adult
- **Brand:** Maybelline
- **Colour:** 125 Keen
- **Finish type:** High-Glossy
- **Item form:** Liquid
- **Material Type Free:** Paraben Free
- **Product benefits:** Long Wearing
- **Skin tone:** All
- **Special ingredients:** Aloe, Vitamin E
- **Speciality:** Long Lasting

## Images

![Liquid Lip Colour Super Stay Vinyl Ink Long-Lasting 125 Keen - Image 1](https://m.media-amazon.com/images/I/51Do0NUPHoL.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: What's the end result?**
A: Superstay Vinyl Ink offers a glossy vinyl-effect finish and high intensity colour for up to 16 hours of wear*.

**Q: Is the product transferproof?**
A: Yes, Superstay Vinyl Ink is transferproof and lasts up to 16 hours*. The colour remains vibrant all day, without transferring, fading or flaking: it's like a second skin.

**Q: Is the product easy to use?**
A: Yes, thanks to the arrow-shaped applicator, it allows for an optimal result in just one swipe.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Possibly the best budget longlasting lipstick out there for dry lips
*by S***. on 19 November 2023*

I used to use this lipstick's predecessor, 24 Hour Liquid Lipstick, which had the lip colour on one end and a lip balm on the other end (I reviewed that product previously). That was longwearing but the lip balm part was unsatisfactory as it didn't moisturise and lips felt a lot drier, and a bit of a faff to use. This new Vinyl Ink liquid lipstick line however, is clearly an improvement. To apply, I shake the lipstick thoroughly - at least 10 seconds. Then I apply - I don't really care for the instructions saying to apply a thin layer - I just apply as much as necessary to create the coverage and colour intensity I need. Then I wait at least 20 mins before eating or drinking. Watch for tiny flakes of it transferring to your teeth - it can and it will, but wiping that off is easy. It feels sticky all the time afterwards, but that stickiness is actually a protective layer which reduces lip dryness over long periods effectively, so for naturally dry lips like mine, they no longer require a lip balm application over this lipstick to feel hydrated. Not having to reapply lip balm when I wear lipstick is such a relief. Maybelline, you've done well here! It is longwearing. For example today, it has withstood me eating a crumbly, creamy blackberry tart, drinking a mug of hot, creamy chicken and vegetable soup, 2 slices of pizza, and a rhubarb crumble, as well as glasses of water and juice. A little strip on my bottom lip, the part next to the opening of my mouth, did fade after 6 hours of wear and all the food and drink. Thankfully, reapplication only to the faded part was so quick and simple. I just painted on a bit of lipstick where it faded. I didn't need to remove all the lipstick and repaint the entire mouth. The repainted bit also dried in no time at all and was good as new. A bit of the lipstick does transfer onto mugs, but despite the little bit of transfer, lipstick still looks as good as new, so it didn't really affect my appearance. It's really more of a lip paint than a lipstick - it goes on like a lacquer really, I'd say it's a bit like painting on nail polish. There's a sheen to it. There's absolutely no need for any lip pencils. The sharp tip of the applicator is good enough for both lining and filling in the lips. There is a strong vanilla fragrance as well, but after the lipstick dries, the fragrance disappears. There is a sweet-ish taste to the product if I lick my lips before the 20 mins drying time I allow it is up. After that though, I can't taste anything of the lipstick at all. So I'd say if you can still taste it, it probably isn't that dry yet. If you wait it's properly dry before eating and drinking, then it would be pretty longwearing I guess. The great thing is that after reapplication, the lips feel hydrated again. So really, the product itself is hydrating. If it has worn off a bit, I can feel my lips getting drier. So to stop this, I just reapply on the drier areas (usually the area at the opening of my mouth where food and drink has touched). And I've never felt the need to reapply more than once in 5 hours or so. It's super. To be honest, many longlasting lipsticks are going to have a drying effect on the lips, due to the main chemical responsible for the longlasting effect - Isododecane. This is no exception, but I can tell you it's a lot more moisturising than other longstay lipsticks I have (which are mostly matte). I do think the colour range can seem a bit limited for darker skin tones, but if you have fair to medium skin tone, these will be quite a good selection of colours. I advise trying on the colours in a shop if you can before blindbuying, because the swatches on the models shown here aren't that accurate, and the colour of the lipstick tube definitely doesn't look very much like how the colour appears on your lips. I bought the shade Keen 125, and I did blind buy for this one although I watched some videos of girls in my skin tone trying it and though it might be okay for me. I got lucky and yes this turned out fine. I'm tempted to get the other colours now because I love this. Am going to ditch all the Maybelline 24 Hour Liquid Lipsticks I used to own for this product from now on 😄 On me, Keen is like a coral red, while Peppy is very much an MLBB rosewood colour on me. I am still collecting more. Really in love with these Maybelline Superstay Vinyl lipsticks as well as the Maybelline Superstay Matte Ink lipsticks (I have 4). The difference between these is just in the finish. The Matte Ink look more opaque in colour, although not totally matte. The Vinyl looks more glossy. Both are very longlasting and last through meals, and much more protective of the moisture barrier on my lips than any lipbalms or lip glosses would.

### ⭐⭐⭐⭐⭐ Doesn’t last ver long
*by M***A on 20 August 2026*

This is my favourite lipstick. Although 125 keen is not my colour so had to return.

### ⭐⭐⭐⭐⭐ Good
*by J***N on 27 June 2026*

Nice. Have a smell. Works well

## Frequently Bought Together

- Maybelline New York Lip Colour, Smudge-free, Long Lasting up to 16h, Liquid Lipstick, Shine Finish, SuperStay Vinyl Ink, 125 Keen
- Maybelline New York Super Stay Teddy Tint, Up To 12 Hour Blurred Matte, Plush Comfort, Longwear, Transferproof, Vegan, 8 Buildable Lip Shades
- Maybelline New York Lifter Liner Lip Liner, Long-Lasting Creamy Colour, Smooth Application and Comfortable Feel, With Hyaluronic Acid and Jojoba Oil, Available in 10 Shades, Shade: Big Lift

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-09-25*