--- product_id: 4910970 title: "Velo--2nd Gear: Bicycle Culture and Style" price: "R6209" currency: ZAR in_stock: true reviews_count: 8 url: https://www.desertcart.co.za/products/4910970-velo-2nd-gear-bicycle-culture-and-style store_origin: ZA region: South Africa --- # Worldwide cycling lifestyle insights Deep dive into global bike culture Showcases diverse bike styles & scenes Velo--2nd Gear: Bicycle Culture and Style **Price:** R6209 **Availability:** ✅ In Stock ## Summary > 🚲 Unlock the lifestyle behind every pedal stroke ## Quick Answers - **What is this?** Velo--2nd Gear: Bicycle Culture and Style - **How much does it cost?** R6209 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/4910970-velo-2nd-gear-bicycle-culture-and-style) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Collector’s Gem:** Limited edition insights and bespoke frame builder highlights - • **Ride the Culture Wave:** Explore how bikes define identity beyond transport - • **Style Meets Substance:** Discover how accessories and apparel shape bike communities - • **Global Cycling Stories:** From historic European tours to urban messenger races - • **Visual Feast for Enthusiasts:** Stunning photos of unique bikes, gear, and urban scenes ## Overview Velo—2nd Gear is a captivating exploration of contemporary bicycle culture, blending stunning visuals with rich stories from global cycling scenes. This used book in good condition offers a unique perspective on how bicycles have become powerful symbols of identity and lifestyle for a new generation, covering everything from vintage city bikes to cutting-edge custom frames. ## Description Choosing a particular bicycle conveys an attitude and a way of life. For a young generation, bicycles have now replaced cars as the vehicles that best express its identity and this book shows why. Riding a bike is easy. Once someone can do it, they will never forget how. Riding a bike can be addictive—in the best cases for life. Understanding the subtleties of contemporary bicycle culture can be challenging. Like it or not, choosing to ride a particular bike—whether an old-fashioned city bicycle, a high-tech machine, a mountain bike, a touring bike, a fixie, or a beach cruiser—means being associated with a certain lifestyle. Velo—2nd Gear explores these diverse bicycle scenes and reveals their histories, relationships, and insightful details. Alongside its presentation of especially attractive and unusual bicycles, the book documents how riders’ accessories and styles vary just as widely as the bikes’ tires and other equipment. It explains how each scene cultivates its own distinct codes through the choice of certain jerseys, caps, or bags or by visiting specific events or key establishments. The examples in Velo—2nd Gear span the globe. Tours in traditional costumes and on historical paths in Belgium or Italy are not only appealing as athletic challenges, but also as adventures for cosmopolitan travelers. In urban centers at night, bicycle messengers hold races on city streets. Specialized bike boutiques focus on details such as customized paint jobs. Frame builders in Oregon, Paris, or southern Germany create highly coveted bikes tailored to individuals or in very limited editions with long waiting lists. Velo—2nd Gear makes abundantly clear that contemporary bicycle culture is more alive and well than ever before. The book celebrates its healthy, environmentally-friendly, discerning, and slightly obsessive scenes and their protagonists. It shows why, for a young generation, bicycles have now replaced cars as the vehicles that best express its identity. Review: If you are looking for nice bicycles photos and beyond - If you are looking for nice bicycles photos and beyond, this is it. The book ia about the culture of bike (mostly urban) so you would find many interest thing including some gadgets, tattoos and weird frames. Review: @cyclethis recommends this book - Got this for my boyfriend, who is a cycling enthusiast. he loved it and learned a lot from this book. check out the instagram: @cyclethis if you like this book! ## Features - Used Book in Good Condition ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #3,988,960 in Books ( See Top 100 in Books ) #1,513 in Industrial & Product Design | | Customer Reviews | 4.8 out of 5 stars 44 Reviews | ## Images ![Velo--2nd Gear: Bicycle Culture and Style - Image 1](https://m.media-amazon.com/images/I/61IzZljNh7L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ If you are looking for nice bicycles photos and beyond *by M***. on May 21, 2015* If you are looking for nice bicycles photos and beyond, this is it. The book ia about the culture of bike (mostly urban) so you would find many interest thing including some gadgets, tattoos and weird frames. ### ⭐⭐⭐⭐⭐ @cyclethis recommends this book *by M***. on January 7, 2015* Got this for my boyfriend, who is a cycling enthusiast. he loved it and learned a lot from this book. check out the instagram: @cyclethis if you like this book! ### ⭐⭐⭐⭐⭐ Bigger and better *by V***S on June 21, 2013* Like the book it follows, this is a book of photographs with only a couple of pages of text. Many sequels do not carry the force of the original, but this one does. This expands the original volume's original scope of surveying the developing revolution in transportation as a grass-roots movement by including new additional projects and manufacturers that one can't but help find intriguing. It is less playful in covering bike culture and contains more studio manufacturers and fewer artists than the original. This is a hard-back. It is physically larger, being 9.5" x 11.25"; a 20% increase in size over the book it follows and has 15 more pages than-- Velo: Bicycle Culture and Design . It lists 135 manufactures in the index; 13 more than the book it follows. All of the makers show-cased are new; none of them are in the earlier book. On the down-side, neither book has a table of contents, probably because the material in this book is too new to fall into distinct groups. Yet it does have chapters: Preface, Boutique Shops, Connisseurs, Urban Bikes, Touring Bikes & Speed Bikes. Both books have an index of websites. It has very little text; the majority of text appears as captions. Many photographs, however, are outstanding and let you have experience without words. It is a photojournalist's diary of a World-wide movement not yet in sharp focus. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/4910970-velo-2nd-gear-bicycle-culture-and-style](https://www.desertcart.co.za/products/4910970-velo-2nd-gear-bicycle-culture-and-style) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-07-27*