--- product_id: 48801107 title: "Urban Anti-Gravity Styling Powder for Men, Invisible, Volumizing Texture with Matte Look, Hair Powder Men, 10 g" brand: "fudge urban" price: "R366" currency: ZAR in_stock: true reviews_count: 9 category: "Fudge Urban" url: https://www.desertcart.co.za/products/48801107-urban-anti-gravity-styling-powder-for-men-invisible-volumizing-texture store_origin: ZA region: South Africa --- # Instant volumizing lift 10g ultra-light powder Invisible matte finish Urban Anti-Gravity Styling Powder for Men, Invisible, Volumizing Texture with Matte Look, Hair Powder Men, 10 g **Brand:** fudge urban **Price:** R366 **Availability:** ✅ In Stock ## Summary > 🚀 Elevate your hair game—because flat is so last season. ## Quick Answers - **What is this?** Urban Anti-Gravity Styling Powder for Men, Invisible, Volumizing Texture with Matte Look, Hair Powder Men, 10 g by fudge urban - **How much does it cost?** R366 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/48801107-urban-anti-gravity-styling-powder-for-men-invisible-volumizing-texture) ## Best For - fudge urban enthusiasts ## Why This Product - Trusted fudge urban brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Long-Lasting Power:** Stay styled through wind, commutes, and meetings with a reworkable hold that won’t quit. - • **Gravity-Defying Volume:** Boost your roots with instant, all-day lift that turns flat hair into a statement. - • **Matte Mastery, No Shine:** Achieve a natural, non-greasy look that keeps you looking effortlessly polished from AM to PM. - • **Effortless Style Versatility:** From sleek office-ready to edgy weekend vibes, shape your look with ease and confidence. - • **Featherlight Texture Control:** Invisible powder formula delivers touchable, flexible hold without any sticky residue. ## Overview Fudge Urban Anti-Gravity Styling Powder is a 10g invisible, lightweight hair powder designed to instantly volumize and texturize all hair types with a natural matte finish. Its non-sticky, flexible hold lasts all day, empowering you to create effortless, professional styles that defy gravity and shine. Perfect for millennials seeking a quick, versatile styling boost without the weight or greasiness of traditional products. ## Description Product Description Create instant texture and control with urban powder styled. The dry fine powder provides invisible texture and lasting style without the stickiness. Ingredients Aqua (Water), Silica Silylate, Sodium Benzoate, Citric Acid, PVP, Panthenol, Hydrolyzed WHEAT Protein, Hydrolyzed WHEAT Starch, Phenoxyethanol, Potassium Sorbate Directions Part hair and sprinkle powder into roots of dry hair, rub gently with fingertips to reveal elevated style Manufacturer Contact Information PZ Cussons (Europe) Ltd., ‘C’, Ardilaun Ct., 112-114 St Stephens Green, Dublin D02 TD28, Eire. PZ Cussons Beauty LLP, Manchester M22 5TG. Review: Thicker and matte-appearance hair - I have pretty thin and weak hair, which tends to get quite shiny as the day goes on. This makes styling it a bit of a problem. But I've been using this hair dust for about 5-10 years now, and that's because it basically nullifies the above. If you give a good few puffs of dust onto the hair and style it, you'll get pretty good hold (nothing that holds back a good wind) and a matte appearance almost immediately. To this end, it's better than gel (shiny appearance) and clay (difficult to style often, and doesn't seem to hold its shape for as long as this dust does). I'm not totally sure about the long term health risk with breathing in the excess dust though... Anyway, worth it. Probably. Review: From Flat to Full in 10 Seconds Flat. This Stuff is Actual Magic - For years, I've been fighting a losing battle with my fine, flat hair. No matter what gel, wax, or mousse I tried, my style would either look greasy or completely collapse within an hour. I had basically given up on ever having hair with any real volume or texture. I was skeptical about a "styling powder," but this stuff is a complete game-changer. You just tap a tiny amount directly onto the roots of your dry hair, work it in with your fingertips, and it's like you've instantly defied gravity. The volume and texture appear out of nowhere. The best part is that it feels like absolutely nothing is in your hair; it just feels thicker, fuller, and incredibly easy to shape. And the hold is where it truly earns its five stars. It's not a stiff, crunchy, helmet-like hold at all. It’s a pliable, reworkable hold that somehow lasts the entire day. Through a windy commute and a long day at the office, my hair still has the same lift and textured style it had in the morning. There is zero stickiness, no shine, and no greasy residue, just a perfect, natural-looking matte finish. Pros: Provides instant, massive volume right from the roots. Incredibly strong yet flexible hold that lasts all day long. Completely invisible with a true matte finish (no shine or greasiness). A tiny amount goes a very long way, so one bottle will last for ages. A Quick Tip: This powder is powerful, so start with less than you think you need. You can always add a little more if required, but it's easy to overdo it at first. Final Verdict: Honestly, this Fudge Urban powder has completely revolutionized my daily routine. If you have fine, thin, or flat hair and have all but given up on finding a product that provides lasting volume without the weight or grease, this is the holy grail you've been searching for. I cannot recommend it highly enough. ## Features - Instant Texture Mastery: Elevate your hair game with Fudge Urban Anti-Gravity Styling Powder, your go-to for immediate texture and control - Effortless Versatility: From everyday chic to statement edgy, the dry powder that grants you lasting style without any unwanted stickiness - Unrivaled Control: Achieve touchable, controlled hair that stands out and empowers you to create your ideal look with ease - Directions: Part hair and sprinkle poweder into roots of dry hair, rub gently with fingertips to reveal elevated style - Stand-Out Results: Achieve affordable, barber-inspired hair, Our Matte Up and Rough Up ranges make it easy to create your ideal look ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B072THGS9W | | Benefits | Volumizing | | Best Sellers Rank | 695 in Beauty ( See Top 100 in Beauty ) 5 in Hair Root Lifting Powders | | Brand Name | Fudge Urban | | Country Of Origin | Thailand | | Customer Reviews | 4.4 out of 5 stars 2,544 Reviews | | Global Trade Identification Number | 05060420334135 | | Hair Type | All | | Hair type | All | | Item Form | Powder | | Item Volume | 150 Millilitres | | Item Weight | 18 g | | Item form | Powder | | Liquid Volume | 150 Millilitres | | Liquid volume | 150 Millilitres | | Manufacturer | Fudge Urban | | Manufacturer Contact Information | PZ Cussons (Europe) Ltd., ‘C’, Ardilaun Ct., 112-114 St Stephens Green, Dublin D02 TD28, Eire. PZ Cussons Beauty LLP, Manchester M22 5TG. | | Material Type Free | Cruelty free | | Number of Items | 1 | | Product benefits | Volumizing | | Scent | Unscented | | Scent Name | Unscented | | Unit Count | 10.0 gram | ## Product Details - **Brand:** Fudge Urban - **Hair type:** All - **Item form:** Powder - **Item volume:** 150 Millilitres - **Liquid volume:** 150 Millilitres - **Material Type Free:** Cruelty free - **Number of items:** 1 - **Product benefits:** Volumizing - **Scent:** Unscented - **Unit count:** 10.0 gram ## Images ![Urban Anti-Gravity Styling Powder for Men, Invisible, Volumizing Texture with Matte Look, Hair Powder Men, 10 g - Image 1](https://m.media-amazon.com/images/I/817r4Gq-b0L.jpg) ## Available Options This product comes in different **Size, Style** options. ## Questions & Answers **Q: I usually use Fudge gum, will this give similar results** A: Nah mate, this powder works differently to gum and easier to wash out **Q: I used to use fudge gum, any suggestions what I should use now** A: Have you tried thia stuff? It's really good holds your hair very well **Q: Roughly how many applications is in one bottle? Seems so light!** A: I couldn’t tell you how many exactly but it lasted me a couple of months, as it’s powder it lasts ages and you don’t need a lot **Q: Does anyone think they may have change the ingredients recently?** A: Hello, I can advise the only part of this product that has changed is the packaging- the ingredients are the same! ## Customer Reviews ### ⭐⭐⭐⭐⭐ Thicker and matte-appearance hair *by A***R on 3 February 2025* I have pretty thin and weak hair, which tends to get quite shiny as the day goes on. This makes styling it a bit of a problem. But I've been using this hair dust for about 5-10 years now, and that's because it basically nullifies the above. If you give a good few puffs of dust onto the hair and style it, you'll get pretty good hold (nothing that holds back a good wind) and a matte appearance almost immediately. To this end, it's better than gel (shiny appearance) and clay (difficult to style often, and doesn't seem to hold its shape for as long as this dust does). I'm not totally sure about the long term health risk with breathing in the excess dust though... Anyway, worth it. Probably. ### ⭐⭐⭐⭐⭐ From Flat to Full in 10 Seconds Flat. This Stuff is Actual Magic *by D***W on 13 August 2025* For years, I've been fighting a losing battle with my fine, flat hair. No matter what gel, wax, or mousse I tried, my style would either look greasy or completely collapse within an hour. I had basically given up on ever having hair with any real volume or texture. I was skeptical about a "styling powder," but this stuff is a complete game-changer. You just tap a tiny amount directly onto the roots of your dry hair, work it in with your fingertips, and it's like you've instantly defied gravity. The volume and texture appear out of nowhere. The best part is that it feels like absolutely nothing is in your hair; it just feels thicker, fuller, and incredibly easy to shape. And the hold is where it truly earns its five stars. It's not a stiff, crunchy, helmet-like hold at all. It’s a pliable, reworkable hold that somehow lasts the entire day. Through a windy commute and a long day at the office, my hair still has the same lift and textured style it had in the morning. There is zero stickiness, no shine, and no greasy residue, just a perfect, natural-looking matte finish. Pros: Provides instant, massive volume right from the roots. Incredibly strong yet flexible hold that lasts all day long. Completely invisible with a true matte finish (no shine or greasiness). A tiny amount goes a very long way, so one bottle will last for ages. A Quick Tip: This powder is powerful, so start with less than you think you need. You can always add a little more if required, but it's easy to overdo it at first. Final Verdict: Honestly, this Fudge Urban powder has completely revolutionized my daily routine. If you have fine, thin, or flat hair and have all but given up on finding a product that provides lasting volume without the weight or grease, this is the holy grail you've been searching for. I cannot recommend it highly enough. ### ⭐⭐⭐⭐ Good product, a little goes a long way! *by A***Y on 14 February 2024* My partner uses this for styling his hair, he's found it much better than hair gel as it leaves no sticky or shiny residue and you can't tell he has product in his hair from looking at it. Helps him to style it and give his hair more texture which really lasts. He said it can be a bit difficult to wash out, may need to shampoo twice and rinse with hot water but it does come out. I have also tried it myself on my roots to give extra volume which it does. Can make your hair feel a bit dry to the touch where its been applied, but not bad at all. The container is very small but a little really does go a long way, so don't be put off by the size. Great value for money given how only a light dusting of powder does the job! ## Frequently Bought Together - Fudge Urban Anti-Gravity Styling Powder for Men, Invisible, Volumizing Texture with Matte Look, Hair Powder Men, 10 g - Fudge Urban Sea Salt Spray, Texturizing and Volumizing with Flexible Hold, Unisex, Sea Salt Spray for Hair Men, 150 ml - Fudge Professional Matte Hed Extra, Extreme Hold Texturizing Hair Wax, Matte Finish, Infused With Kaolin Clay, 85 g --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/48801107-urban-anti-gravity-styling-powder-for-men-invisible-volumizing-texture](https://www.desertcart.co.za/products/48801107-urban-anti-gravity-styling-powder-for-men-invisible-volumizing-texture) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-06-25*