---
product_id: 48773505
title: "Haircare - Miracle Moisture Shampoo for Everyday Use, Hydrating, Colour Safe, Natural Ingredients, No Added Sulfates, Vegan, 295ml"
brand: "it's a 10"
price: "R798"
currency: ZAR
in_stock: true
reviews_count: 13
category: "It's A 10"
url: https://www.desertcart.co.za/products/48773505-haircare-miracle-moisture-shampoo-for-everyday-use-hydrating-colour-safe
store_origin: ZA
region: South Africa
---

# Vegan & natural ingredients 295ml hydrating formula Sulfate-free, colour safe Haircare - Miracle Moisture Shampoo for Everyday Use, Hydrating, Colour Safe, Natural Ingredients, No Added Sulfates, Vegan, 295ml

**Brand:** it's a 10
**Price:** R798
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your everyday haircare game with the miracle moisture your hair deserves!

## Quick Answers

- **What is this?** Haircare - Miracle Moisture Shampoo for Everyday Use, Hydrating, Colour Safe, Natural Ingredients, No Added Sulfates, Vegan, 295ml by it's a 10
- **How much does it cost?** R798 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/48773505-haircare-miracle-moisture-shampoo-for-everyday-use-hydrating-colour-safe)

## Best For

- it's a 10 enthusiasts

## Why This Product

- Trusted it's a 10 brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Gentle Yet Effective:** Sulfate-free formula cleanses deeply without stripping or damage—perfect for daily use.
- • **Hydrate & Shine Boost:** Experience glossy, naturally radiant hair from the very first wash.
- • **Salon-Grade Simplicity:** Professional formula designed to simplify your haircare routine with 10 benefits in one bottle.
- • **Colour Protection Power:** Sunflower seed extract acts as a natural sunscreen to extend your hair colour’s vibrancy.
- • **Clean & Conscious Beauty:** Vegan, paraben-free, and Leaping Bunny certified for guilt-free luxury.

## Overview

It’s a 10 Haircare Miracle Moisture Shampoo is a 295ml sulfate-free, vegan shampoo enriched with natural ingredients like sunflower seed extract, ginger, aloe vera, vitamin C, and moringa. Designed for daily use, it hydrates, protects colour, and delivers salon-quality shine and bounce without harsh chemicals, making it the go-to choice for health-conscious, style-savvy professionals.

## Description

From the brand It’s a 10 haircare began with the idea that feeling good about your hair should be easy. Over the years, hair care has become confusing. Now, through our exclusive professional salon formulas, you can enjoy shine, hydration and healthy movement with just one product. We call it ‘strength in simplicity’ and it will undoubtedly change the way you think about hair care. It’s a 10 haircare began with the idea that feeling good about your hair should be easy. Over the years, hair care has become confusing. Now, through our exclusive professional salon formulas, you can enjoy shine, hydration and healthy movement with just one product. We call it ‘strength in simplicity’ and it will undoubtedly change the way you think about hair care. Carolyn Aronson, Stylist, Owner + Founder of It’s a 10 Haircare Discover It's a 10 Haircare Visit the store Discover It's a 10 Haircare Visit the store Created by seasoned salon and beauty experts, the It’s a 10 Haircare brand creates products that truly enhance the health and loveliness of hair. Within each of the collections, It’s a 10 products address common hair care challenges with results that are noticeable from the very first use. Created by seasoned salon and beauty experts, the It’s a 10 Haircare brand creates products that truly enhance the health and loveliness of hair. Within each of the collections, It’s a 10 products address common hair care challenges with results that are noticeable from the very first use.

Review: Best - Best shampoo and great price
Review: Bought for daughter - Daughter asked for this shampoo as her friend uses it. Seems to be as good as expected.

## Features

- MIRACLE MOISTURE - Everyone deserves healthy, naturally shiny hair and Miracle Moisture Shampoo takes the guesswork out of finding the perfect hair care regime, even for the most delicate of hair!
- NO SULPHATES - With no added sulfates, our gentle formula is effective and intensely moisturising and cleanses without damage. From the very first wash, hair will be smoother, healthier, and full of bounce and body. Vegan, Paraben Free and Leaping Bunny Certified.
- NATURAL INGREDIENTS - Full of natural ingredients including sunflower seed extract, a natural sunscreen that extends the life of colour, and ginger and aloe vera to moisturise and soothe distressed hair and scalp. Also with the powerful antioxidant protection of vitamin C and Moringa extract to restore vitality and beauty.
- DAILY USE - Gentle and lightweight for everyday use; work a palm-sized amount of shampoo into a lather, focusing on roots and scalp. Rinse with warm water. For best results follow with It's a 10 Miracle Daily Conditioner.
- IT’S A 10 HAIRCARE - Taking the guesswork out of finding the perfect haircare regime, It’s a 10 Haircare are all about simplifying haircare. Our hair care products provide exceptional results designed to deliver a combination of 10 benefits - all in one bottle.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B001WAKUIO |
| ASIN  | B001WAKUIO |
| Best Sellers Rank | 77,389 in Beauty ( See Top 100 in Beauty ) 2,458 in Shampoos (Beauty) |
| Brand | It's a 10 |
| Colour | Purple |
| Customer Reviews | 4.6 4.6 out of 5 stars (2,324) |
| Customer reviews | 4.6 4.6 out of 5 stars (2,324) |
| Date First Available | 28 April 2010 |
| Format | Liquid |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 17.8 x 6.4 x 3.8 centimetres |
| Item model number | 22SF/10 |
| Item model number  | 22SF/10 |
| Item weight | 327 g |
| Manufacturer | Its A 10 |
| Manufacturer  | Its A 10 |
| Package Weight | 0.33 Kilograms |
| Package dimensions | 20.2 x 13.3 x 4.8 centimetres |
| Product Dimensions | 17.78 x 6.35 x 3.81 cm; 326.59 g |
| Product Dimensions  | 17.78 x 6.35 x 3.81 cm; 326.59 g |
| Scent | Unscented |
| Special features | glossy shine |
| Target audience | Women |
| Volume | 1 Cubic Centimetres |

## Product Details

- **Age range (description):** Adult
- **Brand:** It's a 10
- **Hair type:** All
- **Item form:** Liquid
- **Scent:** Unscented

## Images

![Haircare - Miracle Moisture Shampoo for Everyday Use, Hydrating, Colour Safe, Natural Ingredients, No Added Sulfates, Vegan, 295ml - Image 1](https://m.media-amazon.com/images/I/51yvYg-LryL.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: Do you always have to use conditioner to?**
A: In my case, I don’t use conditioner. You may have different results. It’s a nice shampoo. Try without conditioner.

**Q: Whats the smell like?**
A: It’s fairly mild. Nothing strong.

**Q: Is this the sulfate free shampoo or the original formula?**
A: Hello this is Its A 10 Miracle Moisture Shampoo Sulfate Free.

**Q: Does it contain protein?**
A: I don’t know about the protein.
But the shampoo I ordered from Amazon was runny and not thick like my first bottle or bottles I get from Osco!
It never felt right!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Best
*by M***L on 6 June 2025*

Best shampoo and great price

### ⭐⭐⭐⭐⭐ Bought for daughter
*by S***R on 30 September 2023*

Daughter asked for this shampoo as her friend uses it. Seems to be as good as expected.

### ⭐⭐⭐⭐⭐ Getting what I wanted
*by S***N on 31 December 2020*

Arrived on time snd an excellent hair product.

## Frequently Bought Together

- It's A 10 Miracle Moisture Shampoo, 10-Ounce Bottle
- It's A 10 Miracle Conditioner, 10-Ounces
- It's a 10 Haircare Miracle Leave-In product, 10 fl. oz.

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**Shop now:** [https://www.desertcart.co.za/products/48773505-haircare-miracle-moisture-shampoo-for-everyday-use-hydrating-colour-safe](https://www.desertcart.co.za/products/48773505-haircare-miracle-moisture-shampoo-for-everyday-use-hydrating-colour-safe)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-22*