---
product_id: 48568152
title: "Schwarzkopf LIVE Urban Metallics Vibrant, Long Lasting, Permanent Purple Hair Dye, Infused with Coconut Oil for Shiny Hair - Amethyst Chrome U69"
brand: "live"
price: "R264"
currency: ZAR
in_stock: true
reviews_count: 13
category: "Live"
url: https://www.desertcart.co.za/products/48568152-schwarzkopf-live-urban-metallics-vibrant-long-lasting-permanent-purple-hair
store_origin: ZA
region: South Africa
---

# Built-in Metallic Shine Booster Vibrant metallic purple Coconut oil-infused gloss Schwarzkopf LIVE Urban Metallics Vibrant, Long Lasting, Permanent Purple Hair Dye, Infused with Coconut Oil for Shiny Hair - Amethyst Chrome U69

**Brand:** live
**Price:** R264
**Availability:** ✅ In Stock

## Summary

> 💜 Shine bright, stand out — own your amethyst crown!

## Quick Answers

- **What is this?** Schwarzkopf LIVE Urban Metallics Vibrant, Long Lasting, Permanent Purple Hair Dye, Infused with Coconut Oil for Shiny Hair - Amethyst Chrome U69 by live
- **How much does it cost?** R264 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/48568152-schwarzkopf-live-urban-metallics-vibrant-long-lasting-permanent-purple-hair)

## Best For

- live enthusiasts

## Why This Product

- Trusted live brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Eco-Chic Packaging:** 100% recycled aluminum tube for sustainable style statements.
- • **Gloss Like No Other:** Metallic Shine Booster + coconut oil = irresistibly glossy, healthy hair.
- • **Vegan & Clean Formula:** Silicone- and alcohol-free, cruelty-free beauty for conscious pros.
- • **Effortless At-Home Glam:** Complete kit designed for easy application on dark blonde to medium brown hair.
- • **Powerful Amethyst Impact:** Unleash a bold, fade-resistant purple that commands attention.

## Overview

Schwarzkopf LIVE Urban Metallics Amethyst Chrome U69 is a permanent, vegan hair dye delivering vibrant, fade-resistant metallic purple tones. Infused with a Metallic Shine Booster and nourishing coconut oil, it ensures long-lasting gloss and healthy hair. Designed for dark blonde to medium brown hair, it features a silicone- and alcohol-free formula in eco-friendly recycled aluminum packaging.

## Description

Product Description Schwarzkopf LIVE Urban Metallics Amethyst Chrome U69 permanent colour hair dye - Powerful purple with a metallic shine.If one thing is certain, it's that no one can deny the power of purple. Purple is synonymous with power and freedom, so go ahead and wear your crown! Schwarzkopf LIVE Urban Metallics Amethyst Chrome is a permanent hair dye which creates a vibrant metallic tone. It contains a built-in Metallic Shine Booster, infused with coconut oil for maximum colour depth, anti-fade effect and impressive shine. The formula is completely vegan* and made with 0% silicones and alcohol**.How to use:1) Squeeze the contents of the colour cream into the developer bottle and shake until mixed2) Apply to dry, unwashed hair following instructions3) Leave on for 20-30 minutes and then rinse until water runs clear4) Apply the LIVE care conditioner and leave in for 2 more minutes before rinsing thoroughlyThis metallic hair colour dye is designed for use on dark blonde to medium brown hair. For long or thick hair, we recommend using two packs.The Product Benefits at a Glance:Permanent hair dyeBuilt-in Metallic Shine Booster, infused with coconut oilCreates vibrant, fade-resistant metallic tonesLong-lasting colour and shineVegan formula**free from animal-derived ingredients**Ethanol Alcohol Ingredients Aqua, Cetearyl Alcohol, Ammonium Hydroxide, Glyceryl Stearate SE, Ceteareth-20, Octyldodecanol, Cocos Nucifera Oil, Sodium Laureth Sulfate, Sodium Cetearyl Sulfate, Parfum, Prunus Armeniaca Kernel Oil, Serine, Ethanolamine, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, 1-Naphthol, Oleic Acid, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, Glycerin, Sodium Sulfite, Propylene Glycol, Etidronic Acid, Carbomer, Potassium Hydroxide, Ascorbic Acid, Linoleamidopropyl PG-Dimonium Chloride Phosphate, Sodium Sulfate, Benzoic Acid, Quartz, Potassium Sorbate, Sorbic Acid, Benzyl Alcohol, Aqua, Hydrogen Peroxide, Cetearyl Alcohol, PEG-40 Castor Oil, Etidronic Acid, Sodium Cetearyl Sulfate, 2,6-Dicarboxypyridine, Disodium Pyrophosphate, Potassium Hydroxide, Sodium Benzoate, Aqua, Cetearyl Alcohol, Behentrimonium Chloride, Litchi Chinensis Fruit Extract, Morinda Citrifolia Fruit Extract, Prunus Armeniaca Kernel Oil, Tocopheryl Acetate, Isopropyl Myristate, Stearamidopropyl Dimethylamine, Parfum, Isopropyl Alcohol, Sodium Benzoate, Glyceryl Stearate, Polyquaternium-37, Glycerin, Dicaprylyl Carbonate, Panthenol, Propylene Glycol, Citric Acid, Limonene, Linalool, Hexyl Cinnamal, Lauryl Glucoside, Benzyl Alcohol, Potassium Sorbate P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Apply Schwarzkopf Live Urban Metallics U69 Amethyst Chrome to hair Safety Warning FOR EXTERNAL USE ONLY Manufacturer Contact Information Henkel Ltd., Hemel Hempstead, Herts, HP2 4RQ. See more

Review: Once again Schwarzkopf, you have my heart!! ❤️❤️ - Very rarely I write reviews but once again I'm impressed by Live colour! I'm actually going to praise 3 shades from the range in this review. 😁 From a few years now Mango twist was my colour. It's an amazing shade itself as well! But lately I've been wanting a change and decided to go with Ruby glaze. I am in love! ❤️ So vibrant and glossy, I can't stop looking at it! Covered the Mango twist shade like a dream. For a hair of my length I recommend getting 3 boxes of dye to be on the safe side, I almost didn't have enough 😅 On the front I have a bleached money piece that I did with Mauve kiss. Chef's kiss! 🤌🏻❤️ I'm including pictures for visual reference of how the dye covers. You can see 2 shades of Ruby glaze, because the money piece was thicker but I wanted to thin it a bit. So it's a good visual on how Ruby glaze covers on top of both old colour and bleached hair to about a level 9. Mauve kiss is on top of level 10. Other reviews that suggest Ruby glaze doesn't fully wash are right - it was forever running the water red when rinsing. I'm guessing its going to do so for quite a long time. Be careful with you fabrics - pillows, clothes etc. Otherwise I can't fault the brand! For the low price point it's marvellous! ❤️
Review: Amethyst Chrome - brilliant results! - This colour is true to the box likeness. My picture speak for themselves! My natural colour is a little darker than the ‘medium brown’ on the guide, and this is one of the few colours that is recommended for darker hair, or doesn’t require pre-lightening at least. Colour really is ‘chromatic’ in that it shines beautifully in the light. Sure, ‘amethyst’ is never gonna look natural, but it’s not a flat block of red. Beware: be ultra careful in cleaning spills or spatters on sinks etc and skin as you go along - the colour is STRONG when developed but may not be evident beforehand. However, this is true of all reds I’ve used - either use Vaseline around your hairline or have wipes handy!

## Features

- Powerful purple: This metallic hair colour creates vibrant, fade-resistant purple tones with incredible gloss to perfect a powerful amethyst hair colour
- The hair colour contains a built-in Metallic Shine Booster, infused with coconut oil which leaves hair glossy with an attractive metallic sheen
- Vibrant colour: This permanent colour hair dye allows you to create vibrant, fade-resistant metallic tones at home; The formula is also nourishing, leaving hair soft and healthy
- Easy application: This vegan hair dye in an amethyst shade is designed for use on dark blonde to medium brown hair; The kit contains everything for vibrant metallic tones
- LIVE commitments: Featuring a vegan formula that is silicone- and alcohol-free, this purple colour for hair also comes in a 100 percent recycled aluminium tube

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0744GL9Z3 |
| ASIN  | B0744GL9Z3 |
| Best Sellers Rank | 9 in Beauty ( See Top 100 in Beauty ) 5 in Semi-Permanent Hair Colour |
| Brand | LIVE |
| Colour | Amethyst Chrome |
| Country of origin  | United Kingdom |
| Customer Reviews | 4.4 4.4 out of 5 stars (14,667) |
| Customer reviews | 4.4 4.4 out of 5 stars (14,667) |
| Date First Available | 20 July 2017 |
| Delivery information | We cannot deliver certain products outside mainland UK ( Details ). We will only be able to confirm if this product can be delivered to your chosen address when you enter your delivery address at checkout. |
| Format | Cream |
| Is discontinued by manufacturer  | No |
| Item dimensions L x W x H | 5.8 x 9 x 16.6 centimetres |
| Item model number | 4076790 |
| Item model number  | 4076790 |
| Item weight | 0.1 Kilograms |
| Language | English |
| Language  | English |
| Manufacturer | Henkel Ltd |
| Manufacturer  | Henkel Ltd |
| Package Weight | 0.19 Kilograms |
| Package dimensions | 16.9 x 9.2 x 6.2 centimetres |
| Product Dimensions | 5.8 x 9 x 16.6 cm; 100 g |
| Product Dimensions  | 5.8 x 9 x 16.6 cm; 100 g |
| Speciality | Natural |
| Volume | 0.1 Millilitres |

## Product Details

- **Brand:** LIVE
- **Colour:** Amethyst Chrome
- **Hair type:** All
- **Item form:** Cream
- **Material Type Free:** Ammonia Free
- **Material feature:** Ammonia-free
- **Number of items:** 1
- **Package information:** Bottle
- **Product benefits:** Adds unique amethyst and chrome colour to hair
- **Unit count:** 1 count

## Images

![Schwarzkopf LIVE Urban Metallics Vibrant, Long Lasting, Permanent Purple Hair Dye, Infused with Coconut Oil for Shiny Hair - Amethyst Chrome U69 - Image 1](https://m.media-amazon.com/images/I/61WAvOV1CXL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Why is it so expensive half the price in boots**
A: The price is for 3 dyes so it only works out to £4.50 or thereabouts.  I know you made this comment a year ago but I'm answering for anyone else who doesn't read the description before leaving a comment!

**Q: Will this work for brown hair?**
A: You hair does not need to be blonde as stated in one answer. My hair is naturally medium brown and I've never had a problem. Obviously, the darker your natural colour, the more subtle to colour will appear. You get a fantastic mix if you have brown hair with a few pre-lightened highlights as well.

**Q: Please could someone tell me what colour this goes once its been washed after a while? thank you**
A: it just gets lighter red...I love this colour :) it will probably become orange after a while (wich happens to all red colours) but by then I will have recoloured it ;)

**Q: Bought to lighten medium brown hair before using schwarzkopf u67 blue mercury. has anyone tried a 2nd colour on top and get good results? thanks**
A: Second colour on top normally turns out nice, as long as you get an even colour from the blonde to start, a lot of the time you can end up with ginger/blondish patches

## Customer Reviews

### ⭐⭐⭐⭐⭐ Once again Schwarzkopf, you have my heart!! ❤️❤️
*by A***R on 22 February 2026*

Very rarely I write reviews but once again I'm impressed by Live colour! I'm actually going to praise 3 shades from the range in this review. 😁 From a few years now Mango twist was my colour. It's an amazing shade itself as well! But lately I've been wanting a change and decided to go with Ruby glaze. I am in love! ❤️ So vibrant and glossy, I can't stop looking at it! Covered the Mango twist shade like a dream. For a hair of my length I recommend getting 3 boxes of dye to be on the safe side, I almost didn't have enough 😅 On the front I have a bleached money piece that I did with Mauve kiss. Chef's kiss! 🤌🏻❤️ I'm including pictures for visual reference of how the dye covers. You can see 2 shades of Ruby glaze, because the money piece was thicker but I wanted to thin it a bit. So it's a good visual on how Ruby glaze covers on top of both old colour and bleached hair to about a level 9. Mauve kiss is on top of level 10. Other reviews that suggest Ruby glaze doesn't fully wash are right - it was forever running the water red when rinsing. I'm guessing its going to do so for quite a long time. Be careful with you fabrics - pillows, clothes etc. Otherwise I can't fault the brand! For the low price point it's marvellous! ❤️

### ⭐⭐⭐⭐⭐ Amethyst Chrome - brilliant results!
*by A***C on 9 February 2026*

This colour is true to the box likeness. My picture speak for themselves! My natural colour is a little darker than the ‘medium brown’ on the guide, and this is one of the few colours that is recommended for darker hair, or doesn’t require pre-lightening at least. Colour really is ‘chromatic’ in that it shines beautifully in the light. Sure, ‘amethyst’ is never gonna look natural, but it’s not a flat block of red. Beware: be ultra careful in cleaning spills or spatters on sinks etc and skin as you go along - the colour is STRONG when developed but may not be evident beforehand. However, this is true of all reds I’ve used - either use Vaseline around your hairline or have wipes handy!

### ⭐⭐⭐⭐⭐ Good choice
*by S***R on 7 February 2026*

Long-lasting, looks good

## Frequently Bought Together

- Schwarzkopf LIVE Urban Metallics Vibrant, Long Lasting, Permanent Purple Hair Dye, Infused with Coconut Oil for Shiny Hair - Amethyst Chrome U69
- Schwarzkopf LIVE Ultra Brights Purple Punk Semi-Permanent Hair Dye 094, Purple Hair Dye for Bright or Pastel Hair Colour, Vibrant Colour Lasts up to 15 Washes
- Schwarzkopf LIVE Ultra Brights Pillar Box Red Semi-Permanent Hair Dye 092, Red Hair Dye for Bright or Pastel Hair Colour, Vibrant Colour Lasts up to 15 Washes

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-02*