--- product_id: 48340687 title: "Silver Shampoo Purple Toning for Brighter Blonde Hair 250ml" brand: "bleach london" price: "R572" currency: ZAR in_stock: true category: "Bleach London" url: https://www.desertcart.co.za/products/48340687-silver-shampoo-purple-toning-for-brighter-blonde-hair-250ml store_origin: ZA region: South Africa --- # Neutralizes Brassy Yellows Fast Paraben & Silicone-Free Formula 250ml Purple Toning Power Silver Shampoo Purple Toning for Brighter Blonde Hair 250ml **Brand:** bleach london **Price:** R572 **Availability:** ✅ In Stock ## Summary > 💜 Keep your blonde boss-level bright and brass-free! ## Quick Answers - **What is this?** Silver Shampoo Purple Toning for Brighter Blonde Hair 250ml by bleach london - **How much does it cost?** R572 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/48340687-silver-shampoo-purple-toning-for-brighter-blonde-hair-250ml) ## Best For - bleach london enthusiasts ## Why This Product - Trusted bleach london brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Versatile Blonde Care:** Perfect for all blonde shades—from icy platinum to warm honey—ensuring consistent tonal balance. - • **Bye-Bye Brass, Hello Bright:** Actively neutralizes unwanted yellow tones for a fresh, balanced, and sophisticated blonde finish. - • **Clean Beauty, Confident You:** Free from parabens, silicones, and harsh chemicals, delivering gentle, cruelty-free care. - • **Effortless At-Home Maintenance:** Integrates seamlessly into your routine, enhancing moisture and tone when paired with Bleach London Silver Conditioner. - • **Salon-Quality Blonde, Every Wash:** Deposits ashy-purple pigments to maintain cool, bright blonde shades between salon visits. ## Overview Bleach London Silver Shampoo is a 250ml vegan, PETA-approved purple toning cleanser designed to refresh and maintain cool, bright blonde hair by neutralizing brassy yellow tones. Free from parabens and silicones, it offers gentle, professional-grade care suitable for all blonde shades, helping you achieve salon-quality results at home. ## Description Vegan, PETA-approved purple toning shampoo deposits ashy-purple pigments to neutralize yellow tones, leaving hair brilliantly cool and healthy-looking. ## Features - Purple Toning Cleanser – Gently washes bleached hair while depositing ashy-purple pigments to maintain cool, bright blonde shades. Refreshes colour between salon visits and helps hair retain a polished, professional finish. - Neutralises Brassy Yellows – Actively targets unwanted yellow undertones to leave hair looking fresh, bright, and evenly balanced in colour. Maintains a clean, sophisticated blonde without dull or warm patches. - Suitable for All Blondes – Works across a range of blonde shades, from cool platinum to warmer honey tones, helping create icy or creamy blonde finishes. Enhances tonal balance for a consistent, salon-quality look. - Clean, Paraben & Silicone-Free – Free from parabens, silicones, and other harsh chemicals, making it suitable for regular use on bleached and colour-treated hair. Delivers gentle care while protecting hair’s integrity. - Easy At-Home Blonde Care – Use as part of your regular wash routine and pair with Bleach London Silver Conditioner for enhanced toning and moisture. Helps maintain bright, healthy, and manageable blonde hair without frequent salon trips. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B013RE5JSS | | ASIN | B013RE5JSS | | Active Ingredients | vitamin b5 | | Age Range Description | Adult | | Benefits | even_toning | | Best Sellers Rank | 7,218 in Beauty ( See Top 100 in Beauty ) 327 in Shampoos (Beauty) | | Brand Name | Bleach London | | Country Of Origin | Netherlands | | Country of origin | Netherlands | | Customer Reviews | 4.4 4.4 out of 5 stars (721) | | Customer reviews | 4.4 4.4 out of 5 stars (721) | | Global Trade Identification Number | 05060522721413 | | Guaranteed software updates until | unknown | | Hair Type | Color Treated | | Is discontinued by manufacturer | No | | Item Dimensions | 5.5 x 5.5 x 13 centimetres | | Item Form | Lotion | | Item Weight | 8.45 Ounces | | Item model number | 5060522721413 | | Liquid Volume | 250 Millilitres | | Manufacturer | Bleach London | | Manufacturer | Bleach London | | Manufacturer Part Number | 5060522721413 | | Material Type Free | Animal-Derived Ingredient Free | | Model Number | 5060522721413 | | Number of Items | 1 | | Other Special Features of the Product | Not Tested On Animals | | Package Size Name | 250ml | | Product Dimensions | 5.5 x 5.5 x 13 cm; 239.55 g | | Recommended Uses For Product | [Hair Colour, Hair Cleanser] | | Scent Name | Orange | | Suitable Hair Colour | All Hair Colours | | UPC | 792486551052 773490712677 722532081929 | | Unit Count | 250.0 millilitre | ## Product Details - **Age range (description):** Adult - **Brand:** Bleach London - **Hair type:** Color Treated - **Item form:** Lotion - **Scent:** Orange ## Images ![Silver Shampoo Purple Toning for Brighter Blonde Hair 250ml - Image 1](https://m.media-amazon.com/images/I/61pnOLQ00+L.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: Can i use this on purple black hair? will i have any visible results? thanks.** A: To be honest I don't think you will **Q: Can I use this shampoo on dry hair? I’ve read this can speed the process of getting rid of brassy tones?** A: I doubt any hairdressers would recommend doing it but I literally do it all the time. I section my hair and cover it in this stuff and leave it on for like 20/25 mins, and it goes super light. Be careful though it can sometimes leave a purple tinge to your hair x **Q: Does this work for naturally blonde hair or just artificial blondes?** A: Hello Yes this will slightly tone natural blonde hair, great in the summer when the sun has naturally bleached it to **Q: Hi does this shampoo contain sulphates? I am struggling to find the ingredients list** A: Yes it does. SLS is the second ingredient - zoom in on the pic of the back of the bottle the full ingredient list is there. ## Frequently Bought Together - Bleach London Shampoo, 250 ml, Silver - Bleach London Conditioner, 250 ml, Silver --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/48340687-silver-shampoo-purple-toning-for-brighter-blonde-hair-250ml](https://www.desertcart.co.za/products/48340687-silver-shampoo-purple-toning-for-brighter-blonde-hair-250ml) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-08-28*