--- product_id: 48331966 title: "DIRECTIONS Lilac Semi-Permanent Hair Colour - 88ml Tub" brand: "la riche" price: "R376" currency: ZAR in_stock: true category: "La Riche" url: https://www.desertcart.co.za/products/48331966-directions-lilac-semi-permanent-hair-colour-88ml-tub store_origin: ZA region: South Africa --- # 100% vegan & cruelty-free No peroxide or ammonia, gentle fade 88ml vibrant lilac pigment DIRECTIONS Lilac Semi-Permanent Hair Colour - 88ml Tub **Brand:** la riche **Price:** R376 **Availability:** βœ… In Stock ## Summary > πŸ¦„ Dare to lilac: colour that captivates and cares. ## Quick Answers - **What is this?** DIRECTIONS Lilac Semi-Permanent Hair Colour - 88ml Tub by la riche - **How much does it cost?** R376 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/48331966-directions-lilac-semi-permanent-hair-colour-88ml-tub) ## Best For - la riche enthusiasts ## Why This Product - Trusted la riche brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - β€’ **Gentle Yet Bold:** Semi-permanent colour with no peroxide or ammonia for flexible, fade-friendly style. - β€’ **Enchanting Lilac Hue:** Stand out with a soft glam pale purple that turns heads. - β€’ **Ethical Beauty Boost:** 100% vegan formula that’s kind to your hair and the planet. - β€’ **Deep Conditioning Shine:** Nourishes hair from the first application for radiant, even colour. - β€’ **Custom Colour Playground:** Mix with other shades to create your unique signature look. ## Overview Directions Lilac Semi-Permanent Hair Colour delivers a vibrant pale purple shade in an 88ml tube, perfect for pre-lightened hair. This vegan, cruelty-free formula contains no peroxide or ammonia, ensuring a gentle, conditioning application that fades gradually over washes. Ideal for millennials seeking ethical, customizable hair colour with a soft glam finish. ## Description Product Description Directions semi permanent Lilac hair colour can be mixed with each other for the most beautiful colours. It is best applied to chemically treated hair. Long-lasting hair colour. 100 Percent free from ammonia, peroxide and PPD. It has a great conditioning effect. Ingredients Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, HC Blue No.15, Basic Violet 2, Basic Violet 16. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Shampoo the hair with a PH balanced Shampoo and towel dry. Apply Directions with the aid of a tint brush evenly. Leave for approximately 15 minutes. Rinse thoroughly and dry. Safety Warning Don't use pale coloured towels, or new towels for that matter. Wear rubber or plastic gloves to stop dye getting on your hands. Don't sleep on pale pillows or bed linen for a few days. Legal Disclaimer none Box Contains 1 x La Riche Directions Lilac Semi-Permanent Hair Colour 88 ml See more ## Features - LILAC HAIR DYE Lilac is a magical pale purple hair dye that's perfect for flowing locks with a soft glam style. The perfect enchanting shade with captivating semi permanent results. - PURPLE SEMI PERMANENT HAIR COLOUR Semi permanent light purple hair dye deposits pigment without peroxide or ammonia, providing flexible colour that gradually fades between washes. - CONDITIONING SHINE SUPPORT A deep-conditioning formula that nourishes from the very first application, supporting enhanced intensity, shine and beautifully even results while colouring. - VEGAN FRIENDLY & CRUELTY FREE 100% vegan-friendly and not tested on animals, using ethical formulas and manufacturing techniques consistent across the Directions Hair range. - MIXABLE SHADE SYSTEM - 100ML SIZE Use alone for a lavender hair colour or mix with other Directions Hair colours to create your own custom shade. Best applied to pre-lightened hair for maximum impact. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00155T45Q | | ASIN | B00155T45Q | | Benefits | Intense and long-lasting hair colour | | Best Sellers Rank | 5,196 in Beauty ( See Top 100 in Beauty ) 61 in Semi-Permanent Hair Colour | | Brand Name | La Riche | | Colour | Lilac | | Container Type | Tube | | Country Of Origin | United Kingdom | | Country of origin | United Kingdom | | Customer Reviews | 4.0 4.0 out of 5 stars (2,945) | | Customer reviews | 4.0 4.0 out of 5 stars (2,945) | | Department | womens | | Full Cure Time | 30 Minutes | | Global Trade Identification Number | 05034843001127 | | Guaranteed software updates until | unknown | | Hair Color Permanence | Semi-Permanent | | Hair Type | All | | Included Components | La Riche Directions Unisex Semi Permanent Hair Colour, Purple, Pack of 1 (1 x 88 ml) | | Is discontinued by manufacturer | No | | Item Form | Liquid | | Item Weight | 0.11 Kilograms | | Item model number | 4206 | | Manufacturer | La Riche | | Manufacturer | La Riche | | Manufacturer Part Number | 4206 | | Material Features | Vegan | | Material Type Free | Peroxide Free | | Model Number | 4206 | | Number of Items | 1 | | Package Size Name | 88ml | | Product Dimensions | 5.5 x 5.5 x 7 cm; 110 g | | Product Warranty | 2 year manufacturer | | Recommended Uses For Product | Hair Dyeing | | Suitable Hair Colour | All Hair Colours | | UPC | 737003346957 796433449492 784179779546 787734493147 799891527078 776578812870 054003449632 885478076203 785525939690 885268706730 785217388263 784922733757 880147816838 | | Unit Count | 100.0 millilitre | ## Product Details - **Brand:** La Riche - **Colour:** Lilac - **Hair type:** All - **Item form:** Liquid - **Material Type Free:** Peroxide Free - **Material feature:** Vegan - **Number of items:** 1 - **Package information:** Tube - **Product benefits:** Intense and long-lasting hair colour - **Unit count:** 100.0 millilitre ## Images ![DIRECTIONS Lilac Semi-Permanent Hair Colour - 88ml Tub - Image 1](https://m.media-amazon.com/images/I/61w+pmOdqZL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Frequently Bought Together - DIRECTIONS Lilac Semi-Permanent Hair Colour - 88ml Tub - DIRECTIONS Flamingo Pink Semi-Permanent Hair Colour - 88ml Tub - La Riche Directions Lavender Semi-Permanent Hair Colour 88ml --- ## Why Shop on Desertcart? - πŸ›’ **Trusted by 1.3+ Million Shoppers** β€” Serving international shoppers since 2016 - 🌍 **Shop Globally** β€” Access 737+ million products across 21 categories - πŸ’° **No Hidden Fees** β€” All customs, duties, and taxes included in the price - πŸ”„ **15-Day Free Returns** β€” Hassle-free returns (30 days for PRO members) - πŸ”’ **Secure Payments** β€” Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** β€” Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/48331966-directions-lilac-semi-permanent-hair-colour-88ml-tub](https://www.desertcart.co.za/products/48331966-directions-lilac-semi-permanent-hair-colour-88ml-tub) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-10-19*