--- product_id: 47939051 title: "Directions Vivid Lavender Semi Permanent Hair Dye 100ml, Vegan Deep-Conditioning Formula, Soft Purple Shade - 1 Pack" brand: "la riche" price: "R413" currency: ZAR in_stock: true category: "La Riche" url: https://www.desertcart.co.za/products/47939051-directions-vivid-lavender-semi-permanent-hair-dye-100ml-vegan-deep store_origin: ZA region: South Africa --- # 100% vegan & cruelty-free Soft purple blend Deep-conditioning formula Directions Vivid Lavender Semi Permanent Hair Dye 100ml, Vegan Deep-Conditioning Formula, Soft Purple Shade - 1 Pack **Brand:** la riche **Price:** R413 **Availability:** ✅ In Stock ## Summary > 💜 Dare to Lavender: Color that speaks your vibe, cruelty-free and effortlessly cool. ## Quick Answers - **What is this?** Directions Vivid Lavender Semi Permanent Hair Dye 100ml, Vegan Deep-Conditioning Formula, Soft Purple Shade - 1 Pack by la riche - **How much does it cost?** R413 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/47939051-directions-vivid-lavender-semi-permanent-hair-dye-100ml-vegan-deep) ## Best For - la riche enthusiasts ## Why This Product - Trusted la riche brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Vibrant Lavender Hue:** Achieve a luscious light purple with subtle pink undertones for a standout look. - • **Ethical Beauty Choice:** 100% vegan, cruelty-free, and free from parabens, silicones, and sulphates. - • **Nourishing Shine Boost:** Deep-conditioning ingredients enhance hair softness and radiant shine from the first use. - • **Customizable Color Play:** Mix with other shades to create your unique signature tone—perfect for trendsetters. - • **Gentle Semi-Permanent Formula:** No ammonia or peroxide—flexible color that fades naturally without damage. ## Overview Directions Vivid Lavender Semi-Permanent Hair Dye delivers a soft yet vibrant purple shade enriched with a deep-conditioning, vegan-friendly formula. Free from ammonia and peroxide, it offers flexible, fade-friendly color ideal for pre-lightened hair. Perfect for professionals and trend-conscious millennials seeking ethical, customizable hair color with a radiant finish. ## Description Product Description Directions semi permanent Lavender hair colour can be mixed with each other for the most beautiful colours. It is best applied to chemically treated hair. Long-lasting hair colour. 100 Percent free from ammonia, peroxide and PPD. It has a great conditioning effect. Ingredients Aqua (Pure), Cetearyl Alcohol, Distearoylethyl Hydroxyethylmonium Methosulfate (and) Cetearyl Alcohol, Ceteareth-20, Propylene Glycol, Citric Acid, Methylparaben, Formic Acid, Basic Blue 99, Basic Violet 16, HC Blue No.15. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Hair cleansing with acid balance shampoo, colour application, processing time between 15 and 30 minutes, rinse thoroughly with warm water until all the dye residue is removed, mix colors to create unique shades. Safety Warning Do NOT dye eyelashes or eyebrows. If the product comes in contact with the eyes, rinse immediately with clean water. Colours can sometimes stain certain surfaces & materials – use with care. Directions doesn’t have a specific longevity on the hair. Do not mix Directions with Peroxide. To achieve lighter shades than your current colour, we recommend seeking professional advice. Shades may vary at the manufacturer’s discretion. Box Contains 1 x La Riche Directions Lavender Semi-Permanent Hair Colour 88 ml See more ## Features - LAVENDER HAIR DYE Lavender is a luscious light purple hair dye, with soft blends of pink and purple tones from root to tip. Stay calm and look cool with stylish semi permanent results. - PURPLE SEMI PERMANENT HAIR COLOUR Semi permanent purple hair dye deposits pigment without peroxide or ammonia, providing flexible colour that gradually fades between washes. - CONDITIONING SHINE SUPPORT A deep-conditioning formula that nourishes from the very first application, supporting enhanced intensity, shine and beautifully even results while colouring. - VEGAN FRIENDLY & CRUELTY FREE 100% vegan-friendly and not tested on animals, using ethical formulas and manufacturing techniques consistent across the Directions Hair range. - MIXABLE SHADE SYSTEM - 100ML SIZE Use alone for a light purple hair colour or mix with other Directions Hair colours to create your own custom shade. Best applied to pre-lightened hair for maximum impact. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00AZ1K6DA | | ASIN | B00AZ1K6DA | | Batteries | 1 A batteries required. | | Benefits | Conditioning | | Best Sellers Rank | 4,225 in Beauty ( See Top 100 in Beauty ) 33 in Semi-Permanent Hair Colour | | Brand Name | La Riche | | Colour | Lavender | | Container Type | Bottle | | Customer Reviews | 4.4 4.4 out of 5 stars (26,052) | | Customer reviews | 4.4 4.4 out of 5 stars (26,052) | | Department | womens | | Full Cure Time | 3E+1 Minutes | | Global Trade Identification Number | 05034843001134 | | Guaranteed software updates until | unknown | | Hair Color Permanence | Semi-Permanent | | Hair Type | All | | Is discontinued by manufacturer | No | | Item Form | Liquid | | Item Weight | 100 Grams | | Item model number | 4207 | | Manufacturer | La Riche | | Manufacturer | La Riche | | Manufacturer Part Number | 4207 | | Material Features | Cruelty Free, Gluten Free, Vegan | | Material Type Free | Paraben-free, silicone-free, sulphate-free, dye-free | | Model Number | 4207 | | Number of Items | 1 | | Package Size Name | 88ml | | Product Dimensions | 5.5 x 5.5 x 7 cm; 100 g | | Product Warranty | 2 year manufacturer | | Recommended Uses For Product | Hair Dyeing | | Set Name | Single Tube | | Suitable Hair Colour | All Hair Colours | | UPC | 787734592642 880147817514 755332130436 | | Unit Count | 100.0 millilitre | ## Product Details - **Brand:** La Riche - **Colour:** Lavender - **Hair type:** All - **Item form:** Liquid - **Material Type Free:** Paraben-free, silicone-free, sulphate-free, dye-free - **Material feature:** Cruelty Free, Gluten Free, Vegan - **Number of items:** 1 - **Package information:** Bottle - **Product benefits:** Conditioning - **Unit count:** 100.0 millilitre ## Images ![Directions Vivid Lavender Semi Permanent Hair Dye 100ml, Vegan Deep-Conditioning Formula, Soft Purple Shade - 1 Pack - Image 1](https://m.media-amazon.com/images/I/71-sinBKLQL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Do you put it straight on your hair or do you mix it with something?** A: If you're using this to colour correct, or to try and achieve a pastel effect use conditioner to make the colour less strong. Otherwise, nothing is needed. **Q: How long does it last?** A: my pink one lasted over 2 months (faded but the colour stays long) **Q: Can u put it on wet hair or dry? Please which is better** A: You'll use less on damp hair but the water may act as a barrier to absorbing the colour, especially if it is naturally porous (like mine) or has undergone chemical processing. It'll just run right out again. Go for dry. You may have to use more but theres a better chance that it will stick. **Q: Could you please tell me when your stock of Alpine Green hair dye dates from please? They changed the recipe back after July 2014** A: HiAll Of the stock Held from The Rock Collection is no older than 2 months old. Hope This helps.SamRock Collection ## Frequently Bought Together - Directions Hair Colour - Lavender 88ml Tub - Directions Hair Colour - Lilac 88ml Tub --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/47939051-directions-vivid-lavender-semi-permanent-hair-dye-100ml-vegan-deep](https://www.desertcart.co.za/products/47939051-directions-vivid-lavender-semi-permanent-hair-dye-100ml-vegan-deep) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-10-31*