---
product_id: 47898662
title: "American Crew forming Cream with Medium Hold and Shine, Gifts for Men, for Shape and Thickening, Cream Texture for All Hair Types, Hair Styling for Men - 85 g"
brand: "american crew"
price: "R812"
currency: ZAR
in_stock: true
reviews_count: 13
category: "American Crew"
url: https://www.desertcart.co.za/products/47898662-american-crew-forming-cream-with-medium-hold-and-shine-gifts
store_origin: ZA
region: South Africa
---

# Natural Shine without greasiness Cream texture suitable for all hair types Medium Hold for all-day control American Crew forming Cream with Medium Hold and Shine, Gifts for Men, for Shape and Thickening, Cream Texture for All Hair Types, Hair Styling for Men - 85 g

**Brand:** american crew
**Price:** R812
**Availability:** ✅ In Stock

## Summary

> 💼 Elevate your style game with medium hold and shine that means business.

## Quick Answers

- **What is this?** American Crew forming Cream with Medium Hold and Shine, Gifts for Men, for Shape and Thickening, Cream Texture for All Hair Types, Hair Styling for Men - 85 g by american crew
- **How much does it cost?** R812 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/47898662-american-crew-forming-cream-with-medium-hold-and-shine-gifts)

## Best For

- american crew enthusiasts

## Why This Product

- Trusted american crew brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Thickening Power Boost:** Adds volume and body, perfect for that confident, full-bodied style millennials crave.
- • **Effortless All-Day Style:** Medium hold keeps your look sharp from morning meetings to after-hours networking.
- • **Subtle Shine, Zero Grease:** Achieve a polished finish that says 'professional' without the oily residue.
- • **Trusted Grooming Essential:** A German-made classic with a 4.4-star rating from over 18,000 users—join the elite grooming club.
- • **Universal Hair Compatibility:** Cream formula works seamlessly on thick, thin, curly, or straight hair—no compromises.

## Overview

American Crew Forming Cream is a premium 85g styling product designed for men seeking medium hold and natural shine. Its cream texture suits all hair types, providing shape and thickening without greasiness. Made in Germany and highly rated by over 18,000 customers, it’s a trusted grooming staple for the modern professional.

## Description

Product Description American Crew Forming Cream with Medium Hold & Shine, Gifts For Men, For Shape & Thickening (85g) Cream Texture for All Hair Types, Hair Styling for Men Ingredients Aqua (Water (Eau)), Petrolatum, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Lanolin Cera (Lanolin Wax (Cire De Lanoline)), Steareth-21, PVP, Ceteareth-25, Copernicia Cerifera (Carnauba) Wax (Cire De Carnauba), Propylene Glycol, VP/VA Copolymer, Paraffinum Liquidum (Mineral Oil (Huile Minérale)), Ozokerite, Diethylhexyl Malate, PEG-40 Castor Oil, Alcohol Denat, PEG-10 Soy Sterol, Sucrose, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Citronellol, Hydroxycitronellal, Phenoxyethanol, Ethylparaben, Methylparaben .F00154 Directions Work a small amount evenly into damp or dry hair and style as desired. Safety Warning Warning: Keep out of reach of children. For external use only. Avoid eye contact. Rinse with water in case of contact Legal Disclaimer Guaranteed product from Germany. Original product.

Review: Excellent - Excellent great hold the best
Review: Not greasy - Very good

## Features

- American Crew Forming Cream with Medium Hold & Shine, Gifts For Men, For Shape & Thickening (85g) Cream Texture for All Hair Types, Hair Styling for Men

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000KEIPC6 |
| Benefits | Shine |
| Best Sellers Rank | 793 in Stationery & Office Supplies ( See Top 100 in Stationery & Office Supplies ) 1 in Chalk (Stationery & Office Supplies) |
| Brand Name | American Crew |
| Customer Reviews | 4.4 out of 5 stars 18,249 Reviews |
| Global Trade Identification Number | 00077344766404, 00699829000355, 00738678002711, 00738678181690, 00843711247049 |
| Hair Type | natural |
| Hair type | natural |
| Item Form | Cream |
| Item Type Name | Wax hair man |
| Item Volume | 85 Millilitres |
| Item Weight | 85 Grams |
| Item form | Cream |
| Liquid Volume | 85 Millilitres |
| Liquid volume | 85 Millilitres |
| Manufacturer | American Crew |
| Material Type Free | Dairy Free |
| Number of Items | 1 |
| Product Warranty | 2 year manufacturer |
| Product benefits | Shine |
| Scent | Natural. |
| Scent Name | Natural. |
| UPC | 843711247049 699829000355 827120438069 077344766404 738678002711 738678181690 |
| Unit Count | 1.0 count |

## Product Details

- **Brand:** American Crew
- **Hair type:** natural
- **Item form:** Cream
- **Item volume:** 85 Millilitres
- **Liquid volume:** 85 Millilitres
- **Material Type Free:** Dairy Free
- **Number of items:** 1
- **Product benefits:** Shine
- **Scent:** Natural.
- **Unit count:** 1.0 count

## Images

![American Crew forming Cream with Medium Hold and Shine, Gifts for Men, for Shape and Thickening, Cream Texture for All Hair Types, Hair Styling for Men - 85 g - Image 1](https://m.media-amazon.com/images/I/61rjoeZN6TL.jpg)

## Questions & Answers

**Q: I have curly dry hair what do you suggest**
A: I have dry, straight hair which I like to curl or scrunch, this forms and holds the style well.  I would think it would let you smooth your curls if this is what you want to do.  You only need a small amount to finger style.

**Q: Can you wash this only with water or do you need to use shampoo?**
A: Water is fine.

**Q: whats the difference between fibre and forming ?**
A: Fiber is a oil based semi-stiff clay and forming cream is an oil based light cream.

**Q: What crew product would you recommend for thick hair but receding hairline?**
A: I'd suggest the forming cream which is a medium hold and shine. I have just bought the grooming cream (to try) which is a high hold and shine but I don't find it any stronger. Plus if you're receding, the high shine will polish your head and make it shine like a beacon. My hair is fairly thick and I'd stick to the forming cream.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Excellent
*by R***D on 2 October 2026*

Excellent great hold the best

### ⭐⭐⭐⭐⭐ Not greasy
*by A***R on 21 August 2026*

Very good

### ⭐⭐⭐⭐ Fantastic for thinning hair
*by A***3 on 29 October 2014*

This stuff is magic. When you put it on, it might look a little greasy. Like me, you might think "oh god it looks like I've just dunked my head in a deep-fat fryer"... But... Either wait a little while for the water to evaporate, OR, try messing up your hair with a towel. This will give it texture, separate the strands, and remove excess. Then re-style. You'll find your hair sits really well and doesn't look like it has too much product. American Crew styling products are all very good. They really know their stuff. This one is probably the best one, alongside the blue fibre. It's great for thinning hair because it seems to make the hair thicker - probably through a coating polymer. The one thing I would prefer is that it could be a firmer hold. However, just use a quick blast of hair-spray afterwards and you're good to go.

## Frequently Bought Together

- American Crew Men's Hair Forming Cream (OLD VERSION), Like Hair Gel with Medium Hold & Medium Shine, 3 Oz (Pack of 1)
- American Crew Men's Hair Forming Cream, Like Hair Gel with Medium Hold & Medium Shine, 3 oz
- American Crew Men's Grooming Cream, Like Hair Gel with High Hold & High Shine, 3 oz

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**Shop now:** [https://www.desertcart.co.za/products/47898662-american-crew-forming-cream-with-medium-hold-and-shine-gifts](https://www.desertcart.co.za/products/47898662-american-crew-forming-cream-with-medium-hold-and-shine-gifts)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-10-24*