--- product_id: 47879047 title: "As I Am Curling Jelly Coil and Curl Definer, 227g/8 oz." brand: "as i am" price: "R591" currency: ZAR in_stock: true reviews_count: 13 category: "As I Am" url: https://www.desertcart.co.za/products/47879047-as-i-am-curling-jelly-coil-and-curl-definer-227g store_origin: ZA region: South Africa --- # Frizz-free, shiny curls Natural moisturizers & curl boosters 72% curl retention in humidity As I Am Curling Jelly Coil and Curl Definer, 227g/8 oz. **Brand:** as i am **Price:** R591 **Availability:** ✅ In Stock ## Summary > 🌟 Define your coils, own your glow — because flawless curls wait for no one! ## Quick Answers - **What is this?** As I Am Curling Jelly Coil and Curl Definer, 227g/8 oz. by as i am - **How much does it cost?** R591 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/47879047-as-i-am-curling-jelly-coil-and-curl-definer-227g) ## Best For - as i am enthusiasts ## Why This Product - Trusted as i am brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Elasticity Boost:** Enhances curl bounce and reduces shrinkage for fuller coils - • **Frizz-Free Shine:** Delivers glossy, defined curls without any sticky residue ✨ - • **Humidity-Proof Hold:** Locks in 72% curl retention even after 5 hours in high humidity 💧 - • **Effortless Wash & Wear:** Perfect for busy pros who want flawless curls with minimal fuss - • **Nature-Powered Formula:** Infused with aloe, beetroot extract & glycerin for deep moisture 🌿 ## Overview As I Am Curling Jelly Coil and Curl Definer is a premium 227g styling cream designed to lock in moisture and define curls with 72% retention in high humidity. Formulated with natural moisturizers like aloe and beetroot extract, it minimizes frizz, boosts elasticity, and delivers shiny, bouncy curls ideal for wash-and-wear lifestyles. Paraben-free and loved by thousands, it’s the go-to for professionals seeking effortless, long-lasting curl perfection. ## Description Product Description As I Am Curling Jelly Coil and Curl Definer, 227g/8 oz. Ingredients Aqua/Water/Eau, Glycerin,Aloe Barbadensis Leaf Extract, HydroxyethylCellulose, Betaine, Pectin, Beta Vulgaris (Beet)Root Extract, Xanthan Gum, Tocopheryl Acetate,Potassium Sorbate, Sucrose, Fragrance/Parfum,Phenoxythanol, Caprylyl Glycol, SodiumBenzoate, Citric Acid, Erythorbic Acid,Coumarin, Limonene. Directions Unvollständig: Safety Warning Avoid getting into eyes, In event of contact, flush with water. Keep out of reach of children. Review: Good - This is not only good for my daughter's hair, which is afro type hair. Not very course but quite tight curls if not moisturised. This also is find helps her skin, i have noticed when I use different products on her hair it can bring her face out in spot's. Maybe as product can fall or seep down onto skin. Or when asleep on her pillow. Believe it or not these products help with her skin. I use the shampoo & condition aswell. Over all great hair care, would be nice for bigger pot's or maybe abit cheaper prices.. Also this is quite watery consistency, so I transfer it to another bottle. Regards I hope this helps 🥰 Review: Love this!! - Love this product, I'm mixed raced with 3B hair and it defines my curls beautifully. The gel isn't too thick and smells lovely but it's easy to use too much and your hair can end up being a bit stiff... Easily crunched out though. Doesn't leave any nasty residue in your hair either. Now as for the price, I know a lot of people say about its very expensive but you're paying for quality as it does have some lovely ingredients. I've just had a baby so don't have the kind of money to spend on stuff like this anymore (isn't life fun) but when I do I will treat myself to it and buy again. Bought this and the as I am double butter cream and I love love love them. ## Features - As I Am Curling Jelly Coil and Curl Definer, 227g/8 oz. - Minimizes frizz - Adds body and bounce - Locks in moisture to harmonize your coils - Formulated with natural moisturizers and curl boosters ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B007IVW5M0 | | Benefits | 72% curl retention after 5 hours in high humidity, Shiny curls without frizz, Improved elasticity, Shrinkage reduction, Perfect for wash and wear. | | Best Sellers Rank | 6,061 in Beauty ( See Top 100 in Beauty ) 32 in Hair Gels | | Brand Name | As I Am | | Country Of Origin | España | | Customer Reviews | 4.2 out of 5 stars 4,260 Reviews | | Global Trade Identification Number | 00858380002066 | | Hair Type | Curly | | Hair type | Curly | | Item Form | Cream | | Item Type Name | As I Am Curling Jelly Coil and Curl Definer 227g | | Item Volume | 236.5 Millilitres | | Item Weight | 8 Ounces | | Item form | Cream | | Liquid Volume | 8 Fluid Ounces | | Liquid volume | 8 Fluid Ounces | | Manufacturer | Avlon | | Material Type Free | Paraben Free | | Number of Items | 1 | | Product benefits | 72% curl retention after 5 hours in high humidity, Shiny curls without frizz, Improved elasticity, Shrinkage reduction, Perfect for wash and wear. Product benefits 72% curl retention after 5 hours in high humidity, Shiny curls without frizz, Improved elasticity, Shrinkage reduction, Perfect for wash and wear. See more | | Scent | Coconut | | Scent Name | Coconut | | UPC | 885215344244 791769487460 885829281669 885650170705 885670296119 885310328194 698798582497 887156479467 884904388132 858380002066 | | Unit Count | 227.0 gram | ## Product Details - **Brand:** As I Am - **Hair type:** Curly - **Item form:** Cream - **Item volume:** 236.5 Millilitres - **Liquid volume:** 8 Fluid Ounces - **Material Type Free:** Paraben Free - **Number of items:** 1 - **Scent:** Coconut - **Unit count:** 227.0 gram ## Images ![As I Am Curling Jelly Coil and Curl Definer, 227g/8 oz. - Image 1](https://m.media-amazon.com/images/I/51yNGtGZK0L.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: Can you use a diffuser after applying this product** A: Yes. You use product same as you would use a normal gel when styling curly hair. I found it doesn't give a great cast **Q: Does this product flake?** A: No,it doesn't.its quite good hold with no flakes on my v.fine curly hair. **Q: Does this product have water in it?** A: Not sure but it is wuite a water jelly like consistency and gives ur hair a wet feel once put in, i think its the aloe vers in it which also brings out the curls **Q: I have tuoe 2b hair. If I use this along side a light hair cream, will it feel less heavy and crunchy?** A: I think it's not strong enough ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good *by J***O on 9 July 2026* This is not only good for my daughter's hair, which is afro type hair. Not very course but quite tight curls if not moisturised. This also is find helps her skin, i have noticed when I use different products on her hair it can bring her face out in spot's. Maybe as product can fall or seep down onto skin. Or when asleep on her pillow. Believe it or not these products help with her skin. I use the shampoo & condition aswell. Over all great hair care, would be nice for bigger pot's or maybe abit cheaper prices.. Also this is quite watery consistency, so I transfer it to another bottle. Regards I hope this helps 🥰 ### ⭐⭐⭐⭐⭐ Love this!! *by G***E on 17 November 2015* Love this product, I'm mixed raced with 3B hair and it defines my curls beautifully. The gel isn't too thick and smells lovely but it's easy to use too much and your hair can end up being a bit stiff... Easily crunched out though. Doesn't leave any nasty residue in your hair either. Now as for the price, I know a lot of people say about its very expensive but you're paying for quality as it does have some lovely ingredients. I've just had a baby so don't have the kind of money to spend on stuff like this anymore (isn't life fun) but when I do I will treat myself to it and buy again. Bought this and the as I am double butter cream and I love love love them. ### ⭐⭐⭐⭐ Not the worst but not the greatest, there is better *by O***R on 26 July 2026* to call it a jelly is not the right way to describe it, it is more of a liquid. it doesnt define or hold that well but the aroma is magnificent but it does somewhat define. High quality. It does dry quick making curls bouncy and non greasy which is VERY nice. ## Frequently Bought Together - As I Am Curling Jelly, 8 Ounce - As I Am Leave-In Conditioner, 237ml/8 fl oz. - As I Am Curling Creme - 8 ounce (Classic Collection) - Lightweight Curl & Coil Definer - Hi-Definition and Shine --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/47879047-as-i-am-curling-jelly-coil-and-curl-definer-227g](https://www.desertcart.co.za/products/47879047-as-i-am-curling-jelly-coil-and-curl-definer-227g) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-09-23*