--- product_id: 457470940 title: "Boldify Hairline Powder, Root Touch Up Hair Color - White 4g" brand: "boldify" price: "R810" currency: ZAR in_stock: true reviews_count: 13 category: "Boldify" url: https://www.desertcart.co.za/products/457470940-boldify-hairline-powder-root-touch-up-hair-color-white-4g store_origin: ZA region: South Africa --- # Squalene-infused gentle formula Sweat & rain resistant 24-hour wear Boldify Hairline Powder, Root Touch Up Hair Color - White 4g **Brand:** boldify **Price:** R810 **Availability:** ✅ In Stock ## Summary > ✨ Own your look, no roots attached! ✨ ## Quick Answers - **What is this?** Boldify Hairline Powder, Root Touch Up Hair Color - White 4g by boldify - **How much does it cost?** R810 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/457470940-boldify-hairline-powder-root-touch-up-hair-color-white-4g) ## Best For - boldify enthusiasts ## Why This Product - Trusted boldify brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **All-Day Confidence:** Locks in place for 24 hours, rain or shine, so you stay flawless from AM to PM. - • **Nourishing Formula:** Infused with lightweight Squalene to gently care for your scalp while you cover up. - • **Instant Root Rescue:** Conceals grey roots & thinning hairlines in seconds for a flawless, salon-fresh look. - • **Mess-Free Precision:** Pressed compact design ensures no drips, stains, or overspray—control your coverage with ease. - • **Shade-Perfect Guarantee:** Choose from 14 shades with free replacement to match your natural hair color perfectly. ## Overview Boldify Hairline Powder in Ash Brown is a lightweight, pressed powder that instantly covers grey roots and fills thinning hairlines with a natural finish. Its sweat- and rain-resistant formula stays put for 24 hours, while nourishing Squalene keeps your scalp healthy. Available in 14 shades with a free shade replacement guarantee, this paraben- and peroxide-free compact is the perfect on-the-go solution for professional, polished hair between salon visits. ## Description Free delivery and returns on eligible orders of £20 or more. Buy Boldify Hairline Powder, Root Touch Up Hair Color - White 4g | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear at desertcart UK. Review: An effective and simple solution for covering roots or slightly thinning areas - I decided to try BOLDIFY Hairline Powder as a quick way to tidy up my roots and give the appearance of fuller hair between my visit to the hairdressers, and overall I’ve been pleasantly surprised by how well it works. The powder is very easy to apply. The compact comes with a small applicator and mirror, although I haven't used the mirror, but the applicator makes it handy for quick touch-ups. You simply dab the applicator into the powder and lightly apply it to the areas you want to cover. It blends surprisingly well with natural hair and doesn’t leave a sticky or heavy feeling. One of the things I liked most is that it looks very natural once applied. It softens the look of thinning areas and helps disguise regrowth or grey hairs around the hairline without that obvious sprayed-on effect that some root sprays can leave behind. The formula also stays in place well. Once applied, it seems to hold until you wash your hair, so there’s no need for constant touch-ups throughout the day. It doesn’t make the hair feel greasy or weighed down, which is a big plus. Choosing the right shade is important for the most natural look, but once you find the right match it blends in nicely with your own hair colour. I've gone for a medium brown but I think next time I will for a shade darker. Overall, this is a simple and effective solution for covering roots, greys, or slightly thinning areas. It’s quick to use, portable, and a helpful little product for extending the time between hair appointments. Review: Great for thin areas - I have Trichotillomania and wanted something to help disguise thinner areas, this works perfectly! It lasts well, doesn't seem to come off on my fingers and is easy to apply. I got a seperate brush to help with application, but I'm sure I'll use the pad for root retouching. I got shade dark auburn ## Features - INSTANT ROOT COVERAGE: This pressed root cover up instantly conceals new growth and fills in thinning hairlines. It’s the perfect, easy fix between salon appointments. - NO MESS APPLICATION: Unlike sticky sprays, our grey hair coverage touch up is a pressed compact. Get precise control with no messy drips, stains, or overspray on your skin. - STAYS PUT ALL DAY: This root touch up binds to your hair and scalp, locking in place for 24 hours. It is sweat and rain resistant for confidence that lasts until your next shampoo. - GENTLE ON YOUR SCALP: Our unique hair powder is infused with Squalene. It's a gentle, lightweight ingredient that helps nourish your hair and scalp with every application. - FIND YOUR PERFECT SHADE: Our hair fillers for thinning hair come in 14 shades. If you pick the wrong one, we offer a free shade replacement to guarantee a flawless, natural result. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0952FMP6J | | Benefits | Hairfall & Thinning | | Best Sellers Rank | 334 in Beauty ( See Top 100 in Beauty ) 1 in Hair Mascaras | | Brand | Boldify | | Brand Name | Boldify | | Colour | White | | Container Type | Bag | | Country Of Origin | China | | Customer Reviews | 4.1 out of 5 stars 39,737 Reviews | | Global Trade Identification Number | 09421905493956 | | Hair Color Permanence | Temporary | | Hair Type | ['fine', 'thinning', 'colored'] | | Hair type | ['fine', 'thinning', 'colored'] | | Item Form | Powder | | Item Highlight | Instantly Fills Thinning Hair & Sparse Hairlines - Root Cover Up for Gray Hair - Water-Resistant, Sweat-Proof 24-Hour Wear | | Item Weight | 0.1 Ounces | | Item form | Powder | | Manufacturer | Boldify | | Manufacturer Part Number | BLD2004WT | | Material Features | Free of Sulfates, Peroxide, and Parabens | | Material Type Free | Paraben Free, Peroxide Free, Sulphate Free | | Model Number | BLD2004WT | | Number of Items | 1 | | Package Size Name | 4 g | | Package information | Bag | | Product benefits | Hairfall & Thinning | | Recommended Uses For Product | Hair Fall Control | | Suitable Hair Colour | Grey | | Unit Count | 4.0 gram | ## Product Details - **Brand:** Boldify - **Colour:** White - **Hair type:** ['fine', 'thinning', 'colored'] - **Item form:** Powder - **Material Type Free:** Paraben Free, Peroxide Free, Sulphate Free - **Material feature:** Free of Sulfates, Peroxide, and Parabens - **Number of items:** 1 - **Package information:** Bag - **Product benefits:** Hairfall & Thinning - **Unit count:** 4.0 gram ## Images ![Boldify Hairline Powder, Root Touch Up Hair Color - White 4g - Image 1](https://m.media-amazon.com/images/I/512LjzUnBxL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: How Do I Pick the Right Shade?** A: Go darker if you're between 2 shades and for any application at the root. Go lighter when brightening highlights. If the shade's off, the color discrepancy will be clear, coverage will be hard to attain, and the finish may look powdery or dull. **Q: What Should I Do if I Choose the Wrong Shade?** A: At BOLDIFY, we prioritize your satisfaction. If the shade isn't perfect, click 'Get Help' next to your order OR scan the code inside the product box, and we'll send you another shade at no additional cost. Let us help you find the perfect match! **Q: Does BOLDIFY Hairline Powder Work For All Hair Types and Conceal All Types of Hair Loss?** A: BOLDIFY Hairline Powder works for all hair types, including different textures & colors. It can help conceal most types of hair loss - thinning, bald patches, receding hairlines, and more. Use with BOLDIFY Hair Fibers for maximum hair loss coverage. **Q: How Long Does it Last?** A: BOLDIFY Hairline Powder has impressive staying power, lasting for up to 24 hours under normal environmental conditions. It's designed to withstand sweat and rain, ensuring that it stays put even in challenging weather conditions. **Q: Is this product safe to use on the scalp?** A: Yes. It won't clog pores and is safe for daily use on hair, scalp or brows. The gentle ingredients in our powder are rigorously tested for purity. Our talc is FREE from asbestos and other contaminants sometimes found in lesser-quality raw materials. ## Customer Reviews ### ⭐⭐⭐⭐⭐ An effective and simple solution for covering roots or slightly thinning areas *by A***E on 22 April 2026* I decided to try BOLDIFY Hairline Powder as a quick way to tidy up my roots and give the appearance of fuller hair between my visit to the hairdressers, and overall I’ve been pleasantly surprised by how well it works. The powder is very easy to apply. The compact comes with a small applicator and mirror, although I haven't used the mirror, but the applicator makes it handy for quick touch-ups. You simply dab the applicator into the powder and lightly apply it to the areas you want to cover. It blends surprisingly well with natural hair and doesn’t leave a sticky or heavy feeling. One of the things I liked most is that it looks very natural once applied. It softens the look of thinning areas and helps disguise regrowth or grey hairs around the hairline without that obvious sprayed-on effect that some root sprays can leave behind. The formula also stays in place well. Once applied, it seems to hold until you wash your hair, so there’s no need for constant touch-ups throughout the day. It doesn’t make the hair feel greasy or weighed down, which is a big plus. Choosing the right shade is important for the most natural look, but once you find the right match it blends in nicely with your own hair colour. I've gone for a medium brown but I think next time I will for a shade darker. Overall, this is a simple and effective solution for covering roots, greys, or slightly thinning areas. It’s quick to use, portable, and a helpful little product for extending the time between hair appointments. ### ⭐⭐⭐⭐⭐ Great for thin areas *by E***A on 25 September 2026* I have Trichotillomania and wanted something to help disguise thinner areas, this works perfectly! It lasts well, doesn't seem to come off on my fingers and is easy to apply. I got a seperate brush to help with application, but I'm sure I'll use the pad for root retouching. I got shade dark auburn ### ⭐⭐⭐⭐ Works well *by J***D on 3 September 2026* Good for my grey parting between hair dye appointments. Need quite a few passes though. ## Frequently Bought Together - BOLDIFY Hairline Powder - Root Touch Up Hair Color for Gray Coverage - Bald Spot Concealing Hair Powder for Women & Men - 48-Hour Stain-Proof - White - BOLDIFY Hair Fibers (12g) - Fill In Thinning and Fine Hair for an Instantly Fuller, Thicker Look - 14 Shades for Women & Men - White - BOLDIFY Dual-Ended Hairline Powder Brush - Precision Makeup Brush Set with Sponge Tip for Seamless Blending - Ideal as a Concealer Brush, Hair Contour Brush, and Root Touch Up --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/457470940-boldify-hairline-powder-root-touch-up-hair-color-white-4g](https://www.desertcart.co.za/products/457470940-boldify-hairline-powder-root-touch-up-hair-color-white-4g) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-11-14*