---
product_id: 456643967
title: "Prime for Perfection Hair Color Primer, 4 Fl Oz"
brand: "madison reed"
price: "R1427"
currency: ZAR
in_stock: true
reviews_count: 5
category: "Madison Reed"
url: https://www.desertcart.co.za/products/456643967-prime-for-perfection-hair-color-primer-4-fl-oz
store_origin: ZA
region: South Africa
---

# 20 min full cure time 100% paraben & ammonia free 4 fl oz single-use tube Prime for Perfection Hair Color Primer, 4 Fl Oz

**Brand:** madison reed
**Price:** R1427
**Availability:** ✅ In Stock

## Summary

> 🎨 Prime your hair, perfect your color — because flawless is the new standard.

## Quick Answers

- **What is this?** Prime for Perfection Hair Color Primer, 4 Fl Oz by madison reed
- **How much does it cost?** R1427 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/456643967-prime-for-perfection-hair-color-primer-4-fl-oz)

## Best For

- madison reed enthusiasts

## Why This Product

- Trusted madison reed brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Complete Prep Kit:** Includes gloves and protective cap for a mess-free, professional experience at home.
- • **Gentle Yet Powerful:** Nourishing, cruelty-free formula that smooths hair without harsh chemicals.
- • **Optimized Application:** Use 24-48 hours before coloring for a fresh, salon-quality finish every time.
- • **Smart Color Maintenance:** Ideal for use every 3-4 color sessions to prevent dullness and darkening.
- • **Flawless Color Foundation:** Preps hair by removing artificial pigment buildup for vibrant, true-to-tone results.

## Overview

Madison Reed Prime for Perfection is a 4 fl oz pre-color hair primer designed to remove excess artificial color buildup and create a smooth, healthy base for vibrant, long-lasting hair color. This gentle, paraben- and ammonia-free formula penetrates the hair cuticle without affecting natural color, ensuring salon-quality results with every application. Ideal for use every 3-4 color treatments, it includes gloves and a protective cap for easy, mess-free prep.

## Description

Finding a great hair primer is a necessity for retaining vibrant color. Madison Reed Prime for Perfection makes the optimal base for color application, so that hair looks as fresh as the first time you colored it. Prime for Perfection removes excess color buildup of artificial pigment that causes color to look dull or too dark without affecting underlying natural hair color. Each tube contains a single application for shoulder length hair.

Review: Works Pretty Good - My hair was way too dark from years of coloring using other hair color products. I could never find the exact color I wanted so having long hair, I would mix two colors, a very dark brown almost black and a brown. But t it always came out looking black with no brown at all. So I used the Madison Reed Prime for Perfection and it did very well on the upper half of my hair and only slightly on the bottom half. That’s why the four stars instead of five. I waited a day before I colored with the M Reed Barletta Brown and it came out beautiful. The bottom half is still just a little darker but it’s not too noticeable and I’m very happy with my color now. Yes, I do think you should try this prime treatment. My hair is back to looking more healthy and brought back my natural waves. I believe my hair had too much build up color on it and started looking dull and dry. Now it is shiny and wavy again and even takes a curl if I want it to. I really like Madison Reed Hair Products.
Review: Love this - Bear with me- these pictures aren’t great, but, I got my hair done and it turned out just a tad too dark for me. I used this product and it worked amazing. I started out with a dark mocha brown and it turned out to my natural reddish brown color. Super freaking happy.

## Features

- THE ESSENTIAL PREP STEP: First things first, use this essential pre-color prep step before you color for better results. Madison Reed Prime For Perfection works as a primer for your hair, removing excess buildup that causes color to look dull or too dark. The result? Gorgeous, fresh & flawless hair color with true-color results.
- FOR HEALTHY-LOOKING HAIR: Our gentle hair-loving formula creates a smooth base so that your hair can optimally receive new color for hair that looks and feels healthier, fresh and downright fabulous. 100% Paraben-Free, Ammonia-Free & Cruelty-Free.
- FRESH & FLAWLESS COLOR: Madison Reed Prime for Perfection penetrates the hair cuticle, dissolves previous artificial color build-up, and washes away artificial color, creating the optimal base for color application without affecting your underlying natural hair color. Each tube contains 1 application for shoulder-length hair and includes 1 pair of gloves & 1 protective cap.
- EASY TO USE: Gentle enough to use every time you color, but we recommend using every 3-4 times you color, or whenever your color looks too dull or too dark. Apply to dry hair, and use 24-48 hours prior to coloring. Follow with Madison Reed Radiant Hair Color. Make time to prime - about an hour total with a processing time of 20 minutes.
- ABOUT MADISON REED: Our company began with a simple mission: to provide the best, most luxurious hair color made with ingredients you can feel good about. Our company is founded on the belief that we all deserve better. Better hair color made with better ingredients, and better care for not only our hair, but for our clients and community. Our CEO + Founder believed this so deeply that she named the company after her daughter, Madison Reed.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B098G971HF |
| Brand | Madison Reed |
| Brand Name | Madison Reed |
| Color | red |
| Colour | red |
| Container Type | Tube |
| Customer Reviews | 3.7 out of 5 stars 144 Reviews |
| Full Cure Time | 20 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | Dry |
| Hair type | Dry |
| Item Form | Cream |
| Item Highlight | Preps Hair & Creates Smooth Base for Flawless Color, Gentle & Nourishing Formula, Paraben-Free, Ammonia-Free & Cruelty-Free |
| Item form | Cream |
| Manufacturer | Madison Reed |
| Manufacturer Part Number | UPRIME-AMZ |
| Material Features | Cruelty Free |
| Material Type Free | Paraben Free |
| Number of Items | 1 |
| Package information | Tube |
| Product Benefits | Nourishing |
| Product benefits | Nourishing |
| Recommended Uses For Product | Hair Coloring Preparation, Color Refreshment |
| Suitable Hair Color | All Hair Colors |
| UPC | 814474024734 |
| Unit Count | 4.00 Fluid Ounces |

## Product Details

- **Brand:** Madison Reed
- **Colour:** red
- **Item form:** Cream
- **Package information:** Tube
- **Product benefits:** Nourishing

## Images

![Prime for Perfection Hair Color Primer, 4 Fl Oz - Image 1](https://m.media-amazon.com/images/I/51kuDwFVZUS.jpg)

## Questions & Answers

**Q: Do I wait for my hair to dry after using this and then color it?  Directions unclear.**
A: Yes. Only color your hair when it’s dry.

## Customer Reviews

### ⭐⭐⭐⭐ Works Pretty Good
*by S***A on 17 October 2025*

My hair was way too dark from years of coloring using other hair color products. I could never find the exact color I wanted so having long hair, I would mix two colors, a very dark brown almost black and a brown. But t it always came out looking black with no brown at all. So I used the Madison Reed Prime for Perfection and it did very well on the upper half of my hair and only slightly on the bottom half. That’s why the four stars instead of five. I waited a day before I colored with the M Reed Barletta Brown and it came out beautiful. The bottom half is still just a little darker but it’s not too noticeable and I’m very happy with my color now. Yes, I do think you should try this prime treatment. My hair is back to looking more healthy and brought back my natural waves. I believe my hair had too much build up color on it and started looking dull and dry. Now it is shiny and wavy again and even takes a curl if I want it to. I really like Madison Reed Hair Products.

### ⭐⭐⭐⭐⭐ Love this
*by M***A on 22 September 2026*

Bear with me- these pictures aren’t great, but, I got my hair done and it turned out just a tad too dark for me. I used this product and it worked amazing. I started out with a dark mocha brown and it turned out to my natural reddish brown color. Super freaking happy.

### ⭐⭐⭐⭐⭐ Just what I needed to fix DIY color!
*by S***A on 7 May 2023*

I have naturally brown-black/dark brown hair. Over the pandemic I decided to bleach my hair, as one does, and was blonde for a while. I slowly starting working in low lights to bring my hair back to my natural color as it grew out. I eventually got impatient and dyed my hair allover with a mix of 4NN and 4G dye. (I had been using 4NN to cover up grays at my roots and it was matching my natural hair color. I mixed in a little 4G as well for the ends, as my hair gets a little warm tint in the sun. I was expecting the result to be dark, but it was so inky/black looking. I lived with it for a few months to see if it would wash out/fade over time but it didn't change too much. I stumbled on this product, and thought it would be good to try before dyeing my ends again. This product is meant to be used immediately before dyeing your hair, but I decided to see the results before moving forward with the dye, and am super happy with it! I'm not going to dye my ends further at this point. Note: this product is essentially a liquid. I was expecting it to be more creamy based on the type of container and the illustrations in the instructions. There was definitely a little spillage, but ultimately I didn't need too much product to fully saturate my hair. I think I should be able to get 2 more uses out of it, which is great (my hair is fairly thick, layered, and mid-length -- about 2" past my collar bones at its longest point). As for impact on hair textured -- I just used it last night, but I don't feel like it dried out my hair at all. I shampooed twice per the instructions but then moved forward with my regular conditioner and leave-in products as I wasn't going to be dyeing my hair further at that time. If there's a notable change in the dryness of my hair that I think is attributable to this product, I'll post an update. Overall, this product delivers exactly as advertised. If you feel like your hair color is too intense or inky or dull, I'd suggest giving this a try!!

## Frequently Bought Together

- Madison Reed Prime for Perfection, Hair Color Primer, Preps Hair & Creates Smooth Base for Flawless Color, Gentle & Nourishing Formula, 4 Fl Oz (118 mL)
- Madison Reed Radiant Hair Color Kit, Light Neutral Brown for 100% Coverage of Resistant Gray Hair, Ammonia-Free, 7.5NNA Umbria Light Brown, Permanent Hair Dye, Pack of 1
- Madison Reed Color Reviving Gloss, Espresso - Brown, Semi-Permanent Hair Dye, Enhances Hair Color & Corrects Tone, Adds Brilliant Shine, Keratin & Argan Oil, 4 Fl Oz (118 mL)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-11-04*