---
product_id: 454901084
title: "COLORCHARM Permanent Liquid Toners| Neutralize Brass| Free of Parabens| Vegan| T14 Pale Ash Blonde| 1.4 Fl Oz"
brand: "colorcharm"
price: "R414"
currency: ZAR
in_stock: true
reviews_count: 11
category: "Colorcharm"
url: https://www.desertcart.co.za/products/454901084-colorcharm-permanent-liquid-toners-neutralize-brass-free-of-parabens-vegan
store_origin: ZA
region: South Africa
---

# Up to 90% less breakage Vegan & paraben-free formula 12 versatile tone options COLORCHARM Permanent Liquid Toners| Neutralize Brass| Free of Parabens| Vegan| T14 Pale Ash Blonde| 1.4 Fl Oz

**Brand:** colorcharm
**Price:** R414
**Availability:** ✅ In Stock

## Summary

> 🎨 Transform your blonde, not your hair health.

## Quick Answers

- **What is this?** COLORCHARM Permanent Liquid Toners| Neutralize Brass| Free of Parabens| Vegan| T14 Pale Ash Blonde| 1.4 Fl Oz by colorcharm
- **How much does it cost?** R414 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/454901084-colorcharm-permanent-liquid-toners-neutralize-brass-free-of-parabens-vegan)

## Best For

- colorcharm enthusiasts

## Why This Product

- Trusted colorcharm brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Brass? Neutralized.:** Say goodbye to unwanted warmth with the #1 permanent toner in the US.
- • **Trusted by thousands:** Join 3,400+ glowing reviews and elevate your hair game with Wella’s expert formula.
- • **Gentle on your strands:** Experience vibrant color with up to 90% less hair breakage—because your hair deserves care.
- • **Clean beauty, bold results:** Vegan and paraben-free, perfect for the conscious professional.
- • **Tailored tones for every vibe:** Choose from 12 warm, cool, and pastel shades to express your unique blonde.

## Overview

WELLA COLORCHARM Permanent Liquid Toners deliver professional-grade brass neutralization with up to 90% less hair breakage. This vegan, paraben-free formula offers 12 customizable tones, including the popular T14 Pale Ash Blonde, making it the top-selling permanent toner in the US trusted by thousands of users.

## Description

Kick major brass with the #1 Permanent Toner in the US*. WELLA COLORCHARM Permanent Liquid Toners are gentle on hair and allow you to neutralize brass with up to 90% less breakage**. Discover your best blonde with our complete range of 12 warm, cool and pastel tones. Vegan and free of parabens. *WELLA calculation based on Syndicated Retail Measurement database for the Hair Toner Common Consumer Name for 52 week ending 3/18/2023 time period xAOC (Extended All Outlet Combination) + Sally Beauty Omni Market. Copyright 2023, Nielsen Consumer LLC. **WELLA COLORCHARM toner + lightener vs. lightener alone

Review: Good color - Good
Review: Platinum blonde - If you bleached your hair and looking for that silver tone platinum blonde, then this one is for you

## Features

- Brand: WELLA Color Charm
- Color: silver
- Weight: 1.4fl Oz
- It is a must have product

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07M8Q5LT2 |
| ASIN  | B07M8Q5LT2 |
| Best Sellers Rank | #26,573 in Beauty ( See Top 100 in Beauty ) #113 in Semi-Permanent Hair Color |
| Customer reviews | 4.6 4.6 out of 5 stars (3,404) |
| Date First Available  | 29 September 2020 |
| Item model number | 99240013933 |
| Item model number  | 99240013933 |
| Manufacturer | Wella Company |
| Manufacturer  | Wella Company |
| Product Dimensions | 4.7 x 2.39 x 9.3 cm; 59.53 g |
| Product Dimensions  | 4.7 x 2.39 x 9.3 cm; 59.53 g |

## Product Details

- **Colour:** T14 Pale Ash Blonde
- **Package information:** Bottle
- **Product benefits:** Neutralizes brass with up to 90% less breakage, offering 12 warm, cool, and pastel tones.
- **Brand:** Color Charm
- **Item form:** Liquid

## Images

![COLORCHARM Permanent Liquid Toners| Neutralize Brass| Free of Parabens| Vegan| T14 Pale Ash Blonde| 1.4 Fl Oz - Image 1](https://m.media-amazon.com/images/I/81KV-RAU1iL.jpg)

## Questions & Answers

**Q: What color is best for orange bleached hair?? I’m a natural brunette but I don’t want to go too white blonde. My hair is orange with hints of yellow.**
A: When using our Wella Color Charm Permanent Liquid Toners, your hair must be pre-lightened to a pale yellow shade before using the toners, otherwise they will not produce the results you are looking for because your hair is not light enough. Once your hair is a pale yellow shade, like the inside of a banana peel, you can use either T-10 Ivory Lady or T-14 Silver Lady to neutralize the orange. We recommend performing the strand test on a 1-2 inch section of hair to preview the color result before toning your hair all-over.

**Q: Can I use 40 volume developer with T14 as well ?**
A: I think how it works it the 40 volume will take longer for the color to turn out. I normally use a 20 or 30 volume

**Q: Does wella T14 help get rid of orange/bright yellow brassiness? Wanting to look more dirty blonde.**
A: This is going to add a blueish tone which will get rid of brassy color. But, it’s not really going tone down the color. My stylist suggested using T11 and T18 together. T18 is going to give you a more oatmeal tone. Mixing the 2 will help with brass as well as tone down bright blonde. Hope this helps. Check out ellebangs on YouTube. She is a professional hair dresser and this is where I found the information I’m sharing with you here

**Q: How get get rid of reddish/ orange tones? I colored with a permanent 8n , 20 developer.**
A: Go to a Sally Beauty store ,  they are very knowledgeable and helpful.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Good color
*by E***A on 9 September 2024*

Good

### ⭐⭐⭐⭐⭐ Platinum blonde
*by R***J on 21 December 2023*

If you bleached your hair and looking for that silver tone platinum blonde, then this one is for you

### ⭐ Review
*by F***Z on 14 November 2025*

مش واو بيروح مع اول غسيل شعر

## Frequently Bought Together

- COLORCHARM Permanent Liquid Toners| Neutralize Brass| Free of Parabens| Vegan| T14 Pale Ash Blonde| 1.4 Fl Oz
- Color Charm Charm Hair Toner
- COLORCHARM Cream Hair Color Developers | For Optimal Gray Blending and Rich Multi-Dimensional End Results | Various Sizes

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-02-16*