---
product_id: 437919354
title: "Color Illuminate Shampoo, Provides Balanced Color Replenishment Between Salon Services, Sulfate, Paraben, & Cruelty-Free, Platinum Blonde, 12 Oz"
brand: "chi"
price: "R901"
currency: ZAR
in_stock: true
reviews_count: 13
category: "Chi"
url: https://www.desertcart.co.za/products/437919354-color-illuminate-shampoo-provides-balanced-color-replenishment-between-salon-services
store_origin: ZA
region: South Africa
---

# Color-depositing tech Cruelty-free certified Sulfate & paraben-free formula Color Illuminate Shampoo, Provides Balanced Color Replenishment Between Salon Services, Sulfate, Paraben, & Cruelty-Free, Platinum Blonde, 12 Oz

**Brand:** chi
**Price:** R901
**Availability:** ✅ In Stock

## Summary

> ✨ Keep your platinum poppin’ with every wash! 🎨

## Quick Answers

- **What is this?** Color Illuminate Shampoo, Provides Balanced Color Replenishment Between Salon Services, Sulfate, Paraben, & Cruelty-Free, Platinum Blonde, 12 Oz by chi
- **How much does it cost?** R901 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/437919354-color-illuminate-shampoo-provides-balanced-color-replenishment-between-salon-services)

## Best For

- chi enthusiasts

## Why This Product

- Trusted chi brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Clean Beauty Promise:** Formulated without sulfates, parabens, and never tested on animals—ethical luxury for your hair.
- • **Effortless At-Home Use:** Simple 1-5 minute application with visible color replenishment, saving you costly salon trips.
- • **Salon-Grade Color Boost:** Directly deposits vibrant color dyes to refresh your platinum blonde between salon visits.
- • **Perfect Platinum Partner:** Designed specifically for platinum blonde tones to maintain brightness and prevent brassiness.
- • **Silk Amino Complex Power:** Infused with ceramic, amino acids, and silk for deep moisture and enhanced color longevity.

## Overview

CHI Color Illuminate Shampoo is a sulfate- and paraben-free, cruelty-free color-depositing shampoo designed to refresh and maintain platinum blonde hair between salon visits. Featuring a Silk Amino Complex, it deeply penetrates hair to deliver vibrant color and moisture in just minutes, making it the go-to choice for professional-quality color upkeep at home.

## Description

CHI Ionic Color Illuminate Color enhancing shampoos and conditioners provide balanced color replenishment between salon services. Color Illuminate directly deposits color dyes or tones in one easy step. It features Silk Amino Complex, which contains ceramic, amino acids, and silk that deeply penetrate the hair cuticle for ultimate color deposit and moisture delivery. How to Use Wet hair and apply CHI Ionic Color Illuminate Shampoo evenly throughout. Massage into a lather. Leave in for 1-5 minutes and rinse. Follow with CHI Ionic Color Illuminate Conditioner. Consider starting tone and level of hair color as well as porosity when determining shade and timing. Always use gloves. May stain porous surfaces.

Review: The GOAT - The best purple shampoo Ive used (and I've used my fair share)
Review: Excellent shampoo - Excellent!

## Features

- COLOR-DEPOSITING SHAMPOO: The CHI Color Illuminate products provide balanced color replenishment between salon services. CHI Color Illuminate directly deposits color dyes or tones & deeply penetrates for ultimate color deposit & moisture delivery.
- CHI IONIC COLOR ILLUMINATE LINE: Pair this CHI Ionic Color Illuminate Conditioner with the CHI Ionic Color Illuminate Shampoo for ultimate color replenishment.
- CHI SHAMPOOS & CONDITIONERS: CHI shampoos and conditioners are sulfate-free and paraben-free.
- HOW TO USE: Wet hair and apply CHI Color Illuminate Shampoo evenly throughout. Massage into a lather. Leave in for 1-5 minutes and rinse. Follow with CHI Color Illuminate Conditioner. *Always use gloves. May stain porous surfaces.
- CHI: Founded by Farouk Shami, a hairdresser allergic to ammonia who sought to create the first ammonia-free hair color & has remained committed to crafting the finest ethical haircare. All CHI products are cruelty-free, paraben-free, & sulfate-free.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B092F1PDGF |
| Best Sellers Rank | #341,184 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #7,178 in Hair Shampoo |
| Customer Reviews | 4.3 4.3 out of 5 stars (80) |
| Is Discontinued By Manufacturer  | No |
| Item model number  | CHICIPS12PA |
| Manufacturer  | Farouk Systems Inc |
| Product Dimensions  | 3.5 x 3.5 x 11.9 inches; 11.99 ounces |
| UPC  | 633911837245 |

## Product Details

- **Age Range (Description):** Adult
- **Brand:** CHI
- **Hair Type:** Color Treated
- **Item Form:** Liquid
- **Scent:** Aloe Vera

## Images

![Color Illuminate Shampoo, Provides Balanced Color Replenishment Between Salon Services, Sulfate, Paraben, & Cruelty-Free, Platinum Blonde, 12 Oz - Image 1](https://m.media-amazon.com/images/I/618VlLJJYES.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ The GOAT
*by A***R on December 5, 2025*

The best purple shampoo Ive used (and I've used my fair share)

### ⭐⭐⭐⭐⭐ Excellent shampoo
*by E***I on November 29, 2025*

Excellent!

### ⭐⭐⭐⭐⭐ Good
*by A***R on November 22, 2025*

Good shampoo

## Frequently Bought Together

- CHI Color Illuminate Shampoo, Provides Balanced Color Replenishment Between Salon Services, Sulfate, Paraben, & Cruelty-Free, Platinum Blonde, 12 Oz
- CHI Color Illuminate Conditioner, Helps Maintain Fresh Color In Natural & Color-Treated Hair, Sulfate, Paraben, & Cruelty-Free, Platinum Blonde, 8.5 Oz
- CHI Ionic Color Illuminate Conditioners - 95% Natural. Sulfate, Paraben and Gluten Free - 8.5 oz

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**Shop now:** [https://www.desertcart.co.za/products/437919354-color-illuminate-shampoo-provides-balanced-color-replenishment-between-salon-services](https://www.desertcart.co.za/products/437919354-color-illuminate-shampoo-provides-balanced-color-replenishment-between-salon-services)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-02-02*