---
product_id: 4329361
title: "The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization"
price: "R575"
currency: ZAR
in_stock: true
reviews_count: 10
url: https://www.desertcart.co.za/products/4329361-the-ten-faces-of-innovation-ideos-strategies-for-beating-devils
store_origin: ZA
region: South Africa
---

# The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization

**Price:** R575
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization
- **How much does it cost?** R575 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/4329361-the-ten-faces-of-innovation-ideos-strategies-for-beating-devils)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

desertcart.com: The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization: 9780385512077: Tom Kelley, Jonathan Littman: Books

Review: New Lens Through Which to Explore Scenarios - So I pay attention to what people are reading on tread mills and on public transportation. This is book that I saw people reading in first class on airplanes.... Kelley is up front about his purpose, "This is a book about people", specifically, "the roles people can play, the hats they can put on, the personas they can adopt" (p. 7). Using the notion of persona, Kelley puts forth 10 innovation personas. His starting point is to point out the ill effect the "Devil's Advocate" can have on innovation by drawing the conversation towards negativity and nay-saying. Kelley asserted, "By developing some of these innovation personas, you'll have a chance to put the Devil's Advocate in his place" (p. 7). Kelley organizes his personas into three categories (pp. 09-11): The Learning Personas - The Anthropologist, The Experimenter, The Cross-Pollinator The Organizing Personas - The Hurdler, The Collaborator, The Director The Building Personas - The Experience Architect, The Set Designer, The Caregiver, The Storyteller Kelley is quick to note that the personas are NOT personality types, instead they are important roles that can be adopted by team members (p. 13). He goes on to say the "innovation roles give you a chance to broaden your creative range" (p. 13). This book enhanced my reflection of prior experiences with team formation and gave me a new toolkit from which to consider team member strengths and the overall team makeup appropriate for a given project's objectives. It also gave me new lens from which to consider scenarios. For example, How might a hurdler look at this situation? How might a set designer? How might an anthropologist? etc. By imagining the differing roles and trying to see the world as an innovation personal might see them, I'm asking new questions and considering things I might not have considered before. A wonderful book!
Review: Good advice - IDEO, of course, is very well known for its consulting on all types of innovation, mostly within corporations. This book provides insights into the IDEO methodology in the form of descriptions of 10 working styles that contribute to innovation. The descriptions are well done, and many examples are included that bring the descriptions to life. I recommend the book to anyone looking to improve innovation in large organizations (those with more traditional management patterns). The only thing that is somewhat lacking for the typical manager is a more comprehensive description of the organizational culture and management systems that are necessary for these working styles to be effective. Yes, they can have some impact in any organization. However, organizations must create a climate that supports their practice in order to reap the true value. The author implies this, but really does not discuss it. That limitation does not detract from the value of the book as long as one understands that, while the people are the primary driver of innovation, they will not be very effective (and may not even stay) unless the environment in which they work supports innovation (e.g., a company organizes around real people not an idealized model of a corporate citizen.)

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #731,414 in Books ( See Top 100 in Books ) #295 in Strategy & Competition #1,459 in Systems & Planning #2,885 in Business Management (Books) |
| Customer Reviews | 4.5 4.5 out of 5 stars (324) |
| Dimensions  | 6.38 x 0.75 x 9.5 inches |
| Edition  | 1st |
| ISBN-10  | 0385512074 |
| ISBN-13  | 978-0385512077 |
| Item Weight  | 1.3 pounds |
| Language  | English |
| Print length  | 288 pages |
| Publication date  | October 18, 2005 |
| Publisher  | Currency/Doubleday |

## Images

![The Ten Faces of Innovation: IDEO's Strategies for Beating the Devil's Advocate and Driving Creativity Throughout Your Organization - Image 1](https://m.media-amazon.com/images/I/61T25EF5iDL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ New Lens Through Which to Explore Scenarios
*by A***N on January 2, 2014*

So I pay attention to what people are reading on tread mills and on public transportation. This is book that I saw people reading in first class on airplanes.... Kelley is up front about his purpose, "This is a book about people", specifically, "the roles people can play, the hats they can put on, the personas they can adopt" (p. 7). Using the notion of persona, Kelley puts forth 10 innovation personas. His starting point is to point out the ill effect the "Devil's Advocate" can have on innovation by drawing the conversation towards negativity and nay-saying. Kelley asserted, "By developing some of these innovation personas, you'll have a chance to put the Devil's Advocate in his place" (p. 7). Kelley organizes his personas into three categories (pp. 09-11): The Learning Personas - The Anthropologist, The Experimenter, The Cross-Pollinator The Organizing Personas - The Hurdler, The Collaborator, The Director The Building Personas - The Experience Architect, The Set Designer, The Caregiver, The Storyteller Kelley is quick to note that the personas are NOT personality types, instead they are important roles that can be adopted by team members (p. 13). He goes on to say the "innovation roles give you a chance to broaden your creative range" (p. 13). This book enhanced my reflection of prior experiences with team formation and gave me a new toolkit from which to consider team member strengths and the overall team makeup appropriate for a given project's objectives. It also gave me new lens from which to consider scenarios. For example, How might a hurdler look at this situation? How might a set designer? How might an anthropologist? etc. By imagining the differing roles and trying to see the world as an innovation personal might see them, I'm asking new questions and considering things I might not have considered before. A wonderful book!

### ⭐⭐⭐⭐⭐ Good advice
*by M***G on June 28, 2009*

IDEO, of course, is very well known for its consulting on all types of innovation, mostly within corporations. This book provides insights into the IDEO methodology in the form of descriptions of 10 working styles that contribute to innovation. The descriptions are well done, and many examples are included that bring the descriptions to life. I recommend the book to anyone looking to improve innovation in large organizations (those with more traditional management patterns). The only thing that is somewhat lacking for the typical manager is a more comprehensive description of the organizational culture and management systems that are necessary for these working styles to be effective. Yes, they can have some impact in any organization. However, organizations must create a climate that supports their practice in order to reap the true value. The author implies this, but really does not discuss it. That limitation does not detract from the value of the book as long as one understands that, while the people are the primary driver of innovation, they will not be very effective (and may not even stay) unless the environment in which they work supports innovation (e.g., a company organizes around real people not an idealized model of a corporate citizen.)

### ⭐⭐⭐⭐ Valuable insights with dated examples
*by R***6 on July 7, 2018*

A good read with valuable insights. While the principles hold up, many of the examples are very dated, which could make it difficult to comprehend. In general, I think the book could have been half the size and been just as helpful.

## Frequently Bought Together

- The Ten Faces of Innovation
- The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.co.za/products/4329361-the-ten-faces-of-innovation-ideos-strategies-for-beating-devils](https://www.desertcart.co.za/products/4329361-the-ten-faces-of-innovation-ideos-strategies-for-beating-devils)

---

*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-23*