---
product_id: 42047866
title: "Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | With Amla |91% Naturally Derived*, 2.5 Fl Oz"
brand: "aveda"
price: "R1280"
currency: ZAR
in_stock: true
reviews_count: 13
category: "Aveda"
url: https://www.desertcart.co.za/products/42047866-men-pure-formance-thickening-paste-thickens-hair-versatile-hold-natural
store_origin: ZA
region: South Africa
---

# Natural Shine Frizz Control Thickening Power Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | With Amla |91% Naturally Derived*, 2.5 Fl Oz

**Brand:** aveda
**Price:** R1280
**Availability:** ✅ In Stock

## Summary

> 💇‍♂️ Elevate Your Style with AvedaMen!

## Quick Answers

- **What is this?** Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | With Amla |91% Naturally Derived*, 2.5 Fl Oz by aveda
- **How much does it cost?** R1280 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/42047866-men-pure-formance-thickening-paste-thickens-hair-versatile-hold-natural)

## Best For

- aveda enthusiasts

## Why This Product

- Trusted aveda brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Frizz Fighter:** Tame unruly strands for a polished look.
- • **Versatile Hold:** Achieve a natural finish with flexible styling options.
- • **Boosted Fullness:** Elevate your hair game with added volume.
- • **Transform Your Hair:** Experience thicker, fuller hair from roots to ends.
- • **Eco-Conscious Choice:** Crafted with natural ingredients for guilt-free grooming.

## Overview

AvedaMen Pure Formance Thickening Paste is a 2.5 oz styling product designed to thicken hair strands, providing a versatile hold with a natural finish. It effectively tames frizz, adds shine, and enhances fullness, making it an essential addition to any modern man's grooming routine.

## Description

Make your hair look instantly thicker with Aveda Men Pure-Formance Thickening Paste. This 91% naturally derived* paste instantly thickens strands for a strong, defined look with the power of botanicals, including amla, which helps thicken each individual hair strand. It provides a versatile hold with a natural finish, making it a multitasking styling paste for any style. Formulated without: Animal-Derived Ingredients, Mineral Oil, Synthetic Fragrance, Parabens, Phthalates, Petrolatum, Paraffin and Formaldehyde Donors, The Aveda Men Pure-Formance line was developed with men’s hair and styling needs in mind and includes shampoo, conditioner, Shave Cream, and a variety of styling pastes, gels, and pomades for all hair types. *Per ISO 16128 standard. From plants, non-petroleum minerals, and/or water.

Review: Awesome stuff (also smells great) - This is by far the best (and most expensive) thickening cream I have ever used (I have difficult hair and have tried dozens of products spending thousands over the last 30 years). Needs a finishing spray unless you are lucky enough to have awesome hair. It is closer in texture to a cream than to a traditional pomade. I otherwise use Fatboy, STMNT, or Highland (though Highland is also very pricey).
Review: Quality Product - I use it every day. Holds my hair and no strange residue or buildup

## Features

- Thickening Hair Styling Paste: Instantly make your hair look thicker with Aveda Men Pure-Formance Thickening Paste.
- Adds Versatile, Pliable Hold: Create all sorts of hairstyles with this multitasking styling paste.
- 91% Naturally Derived*: Amla helps thicken each individual hair strand, making hair look and feel thicker from roots to ends.
- How to Use: Work a small amount between palms and apply evenly through damp or dry hair.
- Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01N17SFYB |
| Best Sellers Rank | #10,381 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #125 in Hair Styling Gels |
| Brand Name | Aveda |
| Customer Reviews | 4.7 out of 5 stars 1,243 Reviews |
| Global Trade Identification Number | 00018084973523 |
| Hair Type | All |
| Item Form | Cream |
| Item Volume | 75 Milliliters |
| Item Weight | 75 Grams |
| Liquid Volume | 2.5 Fluid Ounces |
| Manufacturer | Aveda |
| Material Type Free | Silicone Free |
| Number of Items | 1 |
| Product Benefits | Instantly thickens hair and adds pliable hold to create any style. |
| Scent | Natural |
| Scent Name | Natural |
| UPC | 018084973523 |
| Unit Count | 2.5 Fluid Ounces |

## Product Details

- **Hair Type:** All
- **Liquid Volume:** 2.5 Fluid Ounces
- **Material Type Free:** Silicone Free
- **Product Benefits:** Instantly thickens hair and adds pliable hold to create any style.
- **Scent:** Natural

## Images

![Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | With Amla |91% Naturally Derived*, 2.5 Fl Oz - Image 1](https://m.media-amazon.com/images/I/61MyFkV63AL.jpg)
![Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | With Amla |91% Naturally Derived*, 2.5 Fl Oz - Image 2](https://m.media-amazon.com/images/I/71unWW5fZYL.jpg)
![Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | With Amla |91% Naturally Derived*, 2.5 Fl Oz - Image 3](https://m.media-amazon.com/images/I/710CP3fRCjL.jpg)
![Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | With Amla |91% Naturally Derived*, 2.5 Fl Oz - Image 4](https://m.media-amazon.com/images/I/81bsGhu8L3L.jpg)
![Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | With Amla |91% Naturally Derived*, 2.5 Fl Oz - Image 5](https://m.media-amazon.com/images/I/611+Q2yuo0L.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: How does this compare to the Aveda grooming clay for men?**
A: Works about the same as the regular grooming clay, and has the same mat finish (no shine).  However, it holds better in wet conditions.  I would recommend it even if you don't need thickening.

**Q: Good for medium long hair? Also my hair tends to part down the middle which I hate, will this help to lock my hair back if I style the pushed back?**
A: i love  this stuff
more a a texturizing paste

**Q: Does this have fragrance?  Looking doe something with no or low added fragrances.**
A: I would say no.  It may have a little fragrance when you put it in your hands to apply but I've never thought it was strong.  I know I can't smell it once applied to my hair.  Hope that helps!

**Q: does this gel leave flakes**
A: I haven't noticed any in the week I've used it.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Awesome stuff (also smells great)
*by P***. on April 19, 2026*

This is by far the best (and most expensive) thickening cream I have ever used (I have difficult hair and have tried dozens of products spending thousands over the last 30 years). Needs a finishing spray unless you are lucky enough to have awesome hair. It is closer in texture to a cream than to a traditional pomade. I otherwise use Fatboy, STMNT, or Highland (though Highland is also very pricey).

### ⭐⭐⭐⭐⭐ Quality Product
*by C***R on March 18, 2026*

I use it every day. Holds my hair and no strange residue or buildup

### ⭐⭐⭐⭐⭐ Good quality.
*by C***J on March 13, 2026*

Works! You dint need a lot either.

## Frequently Bought Together

- Aveda Men Pure-Formance Thickening Paste | Thickens Hair | Versatile Hold | Natural Finish Hair Styling Paste | 91% Naturally Derived*, 2.5 Fl Oz
- AVEDA Men Pure-Formance Grooming Cream 125ml

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**Shop now:** [https://www.desertcart.co.za/products/42047866-men-pure-formance-thickening-paste-thickens-hair-versatile-hold-natural](https://www.desertcart.co.za/products/42047866-men-pure-formance-thickening-paste-thickens-hair-versatile-hold-natural)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-05-31*