---
product_id: 414830041
title: "Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Rose Scent, 23.1 Fl Oz"
brand: "seventh generation"
price: "R742"
currency: ZAR
in_stock: true
reviews_count: 13
category: "Seventh Generation"
url: https://www.desertcart.co.za/products/414830041-seventh-generation-easydose-laundry-detergent-ultra-concentrated-66-loads-rose
store_origin: ZA
region: South Africa
---

# 0% dyes & synthetic fragrances 66 loads in 23.1 oz 75% lighter than standard Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Rose Scent, 23.1 Fl Oz

**Brand:** seventh generation
**Price:** R742
**Availability:** ✅ In Stock

## Summary

> 🌹 Clean smarter, live greener—one squeeze at a time!

## Quick Answers

- **What is this?** Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Rose Scent, 23.1 Fl Oz by seventh generation
- **How much does it cost?** R742 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/414830041-seventh-generation-easydose-laundry-detergent-ultra-concentrated-66-loads-rose)

## Best For

- seventh generation enthusiasts

## Why This Product

- Trusted seventh generation brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Eco-Friendly Impact:** 60% less plastic & 50% less water used
- • **Precision Auto-Dose:** Flip, squeeze, done—perfect detergent every time
- • **Botanical Rose Scent:** Freshness from 100% essential oils, no artificial fragrances
- • **Advanced Enzyme Formula:** Tackles tough stains without harsh chemicals
- • **Ultra-Concentrated Power:** 66 loads in a compact, space-saving bottle

## Overview

Seventh Generation EasyDose Ultra Concentrated Laundry Detergent delivers 66 powerful loads in a compact 23.1 oz bottle using innovative auto-dosing technology. It’s 75% lighter and uses 60% less plastic than traditional detergents, with a plant-based enzyme formula that fights tough stains and a natural rose scent made from essential oils. Perfect for eco-conscious professionals seeking convenience, efficiency, and a cleaner planet.

## Description

Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose Ultra Concentrated Liquid Laundry Detergent, you get the right amount of liquid—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60 percent less plastic, 50 percent less water, and is 75 percent lighter than our 100oz bottle. With a Rose scent made with 100 percent essential oils and botanical ingredients, and an advanced-enzyme formula that fights tough stains, it’s a great choice for your busy family. Easy to use, easy to store, and easy to love—our Ultra Concentrated Laundry Detergent is about to change the way you think about clean. Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener! At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and fabric softener sheets products, you’re joining us in nurturing the health of the next seven generations.

Review: THIS IS THE BEST DETERGENT EVER! - I love this detergent. It smells great, is kind to sensitive skin, and keeps your laundry space clean. It is so easy to use and there is no mess. I could not recommend it more.
Review: Size matters and this is a real space saver - The dosage takes a little getting used to, but it IS concentrated, and while my laundry isn't smelling all flowery, it's clean. Measurer works all the way to the end. *TIP this one is worth rinsing out into a load, as the residue is very concentrated.

## Features

- Our Seventh Generation EasyDose Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need
- Ultra concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about
- Small dose, big clean: 60 percent less plastic, 50 percent less water, and 75 percent lighter than our laundry detergent liquid 100 fl oz bottle
- Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains
- Concentrated laundry detergent made with 0 percent dyes, synthetic fragrances, or artificial brighteners

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN  | B09F6ZRJKK |
| Best Sellers Rank | #3,853 in Health & Household ( See Top 100 in Health & Household ) #50 in Liquid Laundry Detergent |
| Customer Reviews | 4.6 4.6 out of 5 stars (8,242) |
| Date First Available  | January 17, 2022 |
| Item model number  | 00732913450923 |
| Manufacturer  | Unilever |
| Product Dimensions  | 8.15 x 3.8 x 2.35 inches; 1.44 Pounds |

## Product Details

- **Brand:** Seventh Generation
- **Item Form:** Liquid
- **Material Type Free:** Dye Free
- **Scent:** Rose
- **Unit Count:** 23.1 Fluid Ounces

## Images

![Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Rose Scent, 23.1 Fl Oz - Image 1](https://m.media-amazon.com/images/I/719l2mrKP5L.jpg)

## Available Options

This product comes in different **Size, Scent** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ THIS IS THE BEST DETERGENT EVER!
*by K***K on December 29, 2025*

I love this detergent. It smells great, is kind to sensitive skin, and keeps your laundry space clean. It is so easy to use and there is no mess. I could not recommend it more.

### ⭐⭐⭐⭐⭐ Size matters and this is a real space saver
*by M***N on January 17, 2026*

The dosage takes a little getting used to, but it IS concentrated, and while my laundry isn't smelling all flowery, it's clean. Measurer works all the way to the end. *TIP this one is worth rinsing out into a load, as the residue is very concentrated.

### ⭐⭐⭐⭐⭐ Cleans very well
*by E***A on January 6, 2026*

I love this stuff. It works the best out of all the laundry soaps I have tried that are eco friendly. I’m extremely picky when it comes to my clothes being clean and this stuff does the trick and there is no mess. It also lasts a good while when used according to the directions. You really only need a squirt and it will take care of a large load. I love knowing that I’m not harming myself with a bunch of 1,4 dioxane exposure. The smell is light and pleasant. I love that it is natural and not full of a bunch of harmful fragrance chemicals.

## Frequently Bought Together

- Seventh Generation EasyDose Laundry Detergent, Ultra Concentrated: 66 Loads, Rose Scent, 23.1 Fl Oz
- Downy Ultra Soft Fabric Softener Liquid, Bliss, Sparkling Amber and Rose, 93 fl oz, 138 Loads
- Downy Infusions In-Wash Laundry Scent Booster Beads, BLISS, Sparkling Amber and Rose, 24 oz

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-02-28*