--- product_id: 4137973 title: "Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 230, Deep Ocean, 0.01oz" brand: "rimmel" price: "R373" currency: ZAR in_stock: true reviews_count: 13 category: "Rimmel" url: https://www.desertcart.co.za/products/4137973-rimmel-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long store_origin: ZA region: South Africa --- # intense pigmentation 10h waterproof wear built-in smudger Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 230, Deep Ocean, 0.01oz **Brand:** rimmel **Price:** R373 **Availability:** ✅ In Stock ## Summary > 💙 Dive deep into boldness with Rimmel’s Exaggerate Waterproof Eye Definer! ## Quick Answers - **What is this?** Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 230, Deep Ocean, 0.01oz by rimmel - **How much does it cost?** R373 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/4137973-rimmel-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long) ## Best For - rimmel enthusiasts ## Why This Product - Trusted rimmel brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **All-day Confidence:** Waterproof formula locks in your look for up to 10 hours—no touch-ups needed. - • **Effortless Precision:** Soft, creamy texture glides on smoothly for flawless lines every time. - • **Smudge to Perfection:** Built-in smudger lets you create smoky, sultry looks on the go. - • **Vibrant Deep Ocean Hue:** Highly pigmented for bold, eye-catching color that stands out in any setting. - • **Dermatologist & Ophthalmologist Tested:** Safe for sensitive eyes and contact lens wearers—beauty without compromise. ## Overview Rimmel London’s Exaggerate Waterproof Eye Definer in Deep Ocean offers a highly pigmented, long-lasting waterproof formula with a soft, creamy texture and built-in smudger. Designed for all-day wear up to 10 hours, it’s dermatologist and ophthalmologist tested, making it perfect for sensitive eyes and contact lens users. This retractable pencil delivers intense color and effortless precision, ideal for creating bold or smoky eye looks that keep you looking sharp from morning meetings to after-hours events. ## Description Want the London look? Rimmel London brings you glide-on full-color definition with the Exaggerate Waterproof Eye Definer so you can live it up in style. This revolutionary eyeliner delivers an intense finish that's perfect for creating smoldering and sexy eyeliner looks whether you're out for business or pleasure. Draw bold lines to highlight your eyes in just a single stroke. The formula of this eye pencil is waterproof and color-intense for a look that lasts. The Exaggerate Eye Definer eyeliner is the perfect mainstay of any eyewear collection and a great gift for women who want to achieve the London look. Review: Love this eyeliner!!! 👀 - Excellent 👀 eyeliner!!! I got this eyeliner at a very affordable price and couldnt pass it up even tho I don't need anymore eyeliner lol. The color is a rich black and removability is easy with washing. Dries quickly and stays on for multiple hours at a time 💜 Highly recommend this product 🥰 Review: Affordable and lasting waterproof eyeliner - I’ve been really impressed with this Rimmel waterproof brown eyeliner. The brown shade is softer than black, making it perfect for a natural everyday look while still defining the eyes. The pencil glides on smoothly without tugging and has rich color payoff in a single swipe. The waterproof formula is designed to resist smudging and hold up well through heat and humidity. Once it sets, it stays in place for hours, but it’s still easy to remove with a good eye makeup remover at the end of the day. It’s comfortable to wear and didn’t irritate my sensitive eyes. Overall, this is an affordable, reliable eyeliner that delivers excellent performance for the price. I would definitely recommend it to anyone looking for a waterproof brown eyeliner for everyday use. ## Features - Soft creamy texture. - Retractable pencil with built-in smudger. - Waterproof eyeliner formula for up to 10 hours of long-lasting wear. - Intensely pigmented. - Dermatologist & ophthalmologist tested. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0052Z83JI | | Additional Features | Travel Size | | Age Range Description | Adult | | Best Sellers Rank | #1,405 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #19 in Eye Liners | | Brand | Rimmel | | Brand Name | Rimmel | | Color | Deep Ocean | | Container Type | Palette | | Coverage | Full | | Customer Reviews | 4.5 out of 5 stars 26,811 Reviews | | Eyelid Color Type | Eye Liner | | Finish Type | Glossy | | Item Dimensions | 0.4 x 1.9 x 6.2 inches | | Item Form | Pencil | | Item Weight | 22.68 g | | Manufacturer | Coty Beauty | | Manufacturer Part Number | DHS-HO-S20812 | | Material Features | Waterproof | | Model Number | 34799523230 | | Number of Items | 1 | | Package Type Name | Tube | | Product Benefits | Waterproof | | Skin Tone | All | | Skin Type | All | | Specialty | Waterproof | ## Product Details - **Brand:** Rimmel - **Color:** Deep Ocean - **Item Form:** Pencil - **Number of Items:** 1 - **Product Benefits:** Waterproof ## Images ![Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 230, Deep Ocean, 0.01oz - Image 1](https://m.media-amazon.com/images/I/61DRTqTT3WL.jpg) ![Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 230, Deep Ocean, 0.01oz - Image 2](https://m.media-amazon.com/images/I/61RoGE3GyxL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Is this a dark, almost black blue?** A: Its dark Blue not black. **Q: can you safely put the blue eyeliner in the inner bottom part of the eye** A: I don't know about the blue eyeliner, but I use the white eyeliner on the inner bottom part of the eyelid and have never had a problem with it. **Q: Is this product being discontinued?** A: no **Q: can the ad be printed, how** A: This looks the same blue after you apply It's not like the other brand turn to black after you put on ## Customer Reviews ### ⭐⭐⭐⭐⭐ Love this eyeliner!!! 👀 *by L***W on August 27, 2026* Excellent 👀 eyeliner!!! I got this eyeliner at a very affordable price and couldnt pass it up even tho I don't need anymore eyeliner lol. The color is a rich black and removability is easy with washing. Dries quickly and stays on for multiple hours at a time 💜 Highly recommend this product 🥰 ### ⭐⭐⭐⭐⭐ Affordable and lasting waterproof eyeliner *by L***E on June 19, 2026* I’ve been really impressed with this Rimmel waterproof brown eyeliner. The brown shade is softer than black, making it perfect for a natural everyday look while still defining the eyes. The pencil glides on smoothly without tugging and has rich color payoff in a single swipe. The waterproof formula is designed to resist smudging and hold up well through heat and humidity. Once it sets, it stays in place for hours, but it’s still easy to remove with a good eye makeup remover at the end of the day. It’s comfortable to wear and didn’t irritate my sensitive eyes. Overall, this is an affordable, reliable eyeliner that delivers excellent performance for the price. I would definitely recommend it to anyone looking for a waterproof brown eyeliner for everyday use. ### ⭐⭐⭐⭐⭐ It is self sharpening and I love it. Been using it for years. *by T***B on August 18, 2026* I love this liner. It’s very soft easy to put on and stays pretty much all day. I will continue to order it. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.za/products/4137973-rimmel-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long](https://www.desertcart.co.za/products/4137973-rimmel-london-exaggerate-waterproof-eye-definer-eyeliner-highly-pigmented-long) --- *Product available on Desertcart South Africa* *Store origin: ZA* *Last updated: 2026-09-28*