---
product_id: 4123549
title: "The 1% Windfall: How Successful Companies Use Price to Profit and Grow Hardcover – Illustrated, March 16, 2010"
brand: "rafi mohammed"
price: "R838"
currency: ZAR
in_stock: true
reviews_count: 12
url: https://www.desertcart.co.za/products/4123549-the-1-windfall-how-successful-companies-use-price-to-profit
store_origin: ZA
region: South Africa
---

# The 1% Windfall: How Successful Companies Use Price to Profit and Grow Hardcover – Illustrated, March 16, 2010

**Brand:** rafi mohammed
**Price:** R838
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The 1% Windfall: How Successful Companies Use Price to Profit and Grow Hardcover – Illustrated, March 16, 2010 by rafi mohammed
- **How much does it cost?** R838 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/4123549-the-1-windfall-how-successful-companies-use-price-to-profit)

## Best For

- rafi mohammed enthusiasts

## Why This Product

- Trusted rafi mohammed brand quality
- Free international shipping included
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## Description

Full description not available

## Images

![The 1% Windfall: How Successful Companies Use Price to Profit and Grow Hardcover – Illustrated, March 16, 2010 - Image 1](https://m.media-amazon.com/images/I/41cnKnpHgiL.jpg)

## Customer Reviews

### ⭐⭐ 







  
  
    224 Pages Long.  About 220 Too Many.
  

*by J***R on Reviewed in the United States 🇺🇸 on May 16, 2022*

I’ll summarize the whole book for you right here:  If you mark up your product by 5% for profit and you increase that mark up to 6%, you will have increased your mark up / profit by 20%.So “The 1% Windfall” might be a windfall if you have some kind of cheap, common, commodity that you can only make pennies on the dollar selling.  So say you have 50,000 boxes  of 64 crayons  that cost you $1.30 cents and you’re selling for $1.35 cents and you increase the selling price to $1.36, then yes, I guess, you’ve increased your sales income by 20% per unit sold.  Whoopee for most people reading this book.  Anyone dealing with the kinds of gross sales numbers that this book discusses won’t be reading this book.  If you’re selling 30 million boxes of crayons per year, there’s not one sentence in this book that will be News to you.It’s a stupid book with a click-baity title.  Save your time and read something else.

### ⭐⭐⭐⭐⭐ 







  
  
    Awesome tips and step-by-step for first time entrepreneurs.
  

*by M***C on Reviewed in the United States 🇺🇸 on March 20, 2013*

I've never been a numbers person, I studied media and communications and worked for 10 years doing things like copy-writing, video making, photography, social media, etc.A couple of months ago I decided to start my own company with very little budget from savings. I spent a couple of months doing some research and planning until the question finally appeared: how much you will charge? I freaked out, I had no idea. Actually I had an idea based on what others charge but assuming others were charging correctly didn't quite feel right to me. So I decided to get a book on pricing strategy and picked this one almost randomly (based on customer average reviews).It is great. It has given me enough information to get the right pricing for my services with just enough rationality and without feeling I wish I studied economics. If you actually studied economics, marketing or something like that I guess you won't think and feel like I am right now. For the rest of you: get this book!

### ⭐⭐⭐⭐ 







  
  
    A must read for all business owners and managers
  

*by V***R on Reviewed in the United States 🇺🇸 on April 11, 2010*

I was so excited when I found this book!  I teach beginning college accounting.  The academic accounting community is only interested in placing students in Big 4 accounting firms rather than teaching anyone the tools that they will need to own or operate a business.The 1% Windfall addresses how a business makes a profit, a subject that eludes most eveyone.  If you have anything to do with what is commonly know as a bottom line, grab this title!  Read and understand the introduction and first chapter.  Don't go any further until you understand that material.You might also want to look at Chris Anderson's "Free".

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-01-29*