---
product_id: 38409112
title: "L’Oreal ParisSuperior Preference, 5-1/2 AM Medium Copper Brown 1 ea (Pack of 2)"
brand: "l'oreal paris"
price: "R108"
currency: ZAR
in_stock: true
url: https://www.desertcart.co.za/products/38409112-l-oreal-parissuperior-preference-5-1-2-am-medium-copper
store_origin: ZA
region: South Africa
---

# Fade-defying color Supreme shine serum Long-lasting formula L’Oreal ParisSuperior Preference, 5-1/2 AM Medium Copper Brown 1 ea (Pack of 2)

**Brand:** l'oreal paris
**Price:** R108
**Availability:** ✅ In Stock

## Summary

> ✨ Unleash Your Inner Colorista!

## Quick Answers

- **What is this?** L’Oreal ParisSuperior Preference, 5-1/2 AM Medium Copper Brown 1 ea (Pack of 2) by l'oreal paris
- **How much does it cost?** R108 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/38409112-l-oreal-parissuperior-preference-5-1-2-am-medium-copper)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Multiple Options:** Choose from permanent, semi-permanent, or temporary solutions.
- • **Versatile Shades:** Perfect for all hair types and colors, from blonde to black.
- • **Ultimate Hair Care:** Infused with a shine serum for a glossy finish.
- • **Transform Your Look:** Achieve stunning, vibrant color that lasts for weeks!
- • **Innovative Technology:** Experience the latest in hair dye technology for superior results.

## Overview

L'Oreal Superior Preference is a permanent hair dye kit designed to provide fade-defying, vibrant color with a supreme shine serum. Suitable for all hair types and colors, it offers a variety of formulations to meet your styling needs, ensuring long-lasting results and exceptional hair care.

## Description



## Product Details

- **Color:** 5-1/2AM Medium Copper Brown
- **Package Information:** Bottle
- **Product Benefits:** Hair Coloring with Fade-Defying Dimension
- **Brand:** L'Oreal Paris
- **Item Form:** Gel

## Images

![L’Oreal ParisSuperior Preference, 5-1/2 AM Medium Copper Brown 1 ea (Pack of 2) - Image 1](https://m.media-amazon.com/images/I/71bqfgwsW1L.jpg)

## Questions & Answers

**Q: What is L’Oreal Preference haircolor?​**
A: Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

**Q: What has changed with the new formula?**
A: New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

**Q: What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?**
A: Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

**Q: Which L’Oreal Preference shade should I choose?**
A: There is a shade guide included on the back of each pack to show the color results depending on your starting hair color.  Color result may vary depending on your starting hair color and condition.

**Q: What should I use to maintain my hair color?**
A: To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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**Shop now:** [https://www.desertcart.co.za/products/38409112-l-oreal-parissuperior-preference-5-1-2-am-medium-copper](https://www.desertcart.co.za/products/38409112-l-oreal-parissuperior-preference-5-1-2-am-medium-copper)

---

*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-04*