---
product_id: 37427059
title: "Mind Of The Market"
brand: "shermer, michael"
price: "R806"
currency: ZAR
in_stock: true
reviews_count: 10
category: "Book"
url: https://www.desertcart.co.za/products/37427059-mind-of-the-market
store_origin: ZA
region: South Africa
---

# Mind Of The Market

**Brand:** shermer, michael
**Price:** R806
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Mind Of The Market by shermer, michael
- **How much does it cost?** R806 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/37427059-mind-of-the-market)

## Best For

- shermer, michael enthusiasts

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- Trusted shermer, michael brand quality
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## Description

Mind Of The Market

## Images

![Mind Of The Market - Image 1](https://m.media-amazon.com/images/I/5169g5UY2SL.jpg)
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## Customer Reviews

### ⭐⭐⭐⭐⭐ 







  
  
    Fantastic!
  

*by J***L on Reviewed in the United States on September 30, 2012*









  
  
    A very fascinating and enlightening study of economics from an evolutionary vantage point.Evolutionary economics, complexity economics, behavioral economics, neuroeconomics, and virtue economics.Wonderful exploration of the latest science and history in all these areas.Outstanding."The best politico-economic system to date is a liberal democracy and free market capitalism, or democratic-capitalism. In a system of democratic-capitalism, social liberalism and fiscal conservatism is a synergistic marriage that leads to the greatest prosperity, the greatest liberty, and the greatest happiness for the greatest number."Free markets, as much as they are possible, with minimal top-down regulation or hindrance, should be the dominant and guiding principal in creating a flourishing society.This is a book about the science of why and how human brains function the way they do regarding morals and economics, exploring the evolutionary pathways, both biological and social, that led to human brains and human society.It is about the many "built-in" cognitive biases and "flaws" of human brain function, fleshed out with the latest neuroscience, etc..., and how these biases and evolved brain functions affect our morals and economic thought, often irrationally.It is about the history and psychology of the many philosophies regarding morals and economics.It's not so much a political book, as it is a science book about the evolution of human brains, human society and its norms.
  


### ⭐⭐⭐⭐⭐ 







  
  
    Adam Smith Expanded
  

*by R***R on Reviewed in the United States on September 3, 2010*









  
  
    In The Wealth of Nations and The Theory of Moral Sentiments, Adam Smith identified the selfish and selfless or altruistic components of self-interest behavior. The former is referred to in economics as crass self-interest, and the inclusion of the latter is referred to as enlightened self-interest. It is argued that just as selfishness is in a person's self-interest, so too is selflessness or altruism. Selflessness, for example, can make a person feel good about himself or herself, win the respect and admiration of others, enable a person to achieve a goal he or she could not achieve on his or her own, or permit a person to claim a deduction of a charitable contribution on his or her income tax return.Most people are aware of the selfish component of self-interest, but recognition of the selfless component is fairly recent. In The Mind of the Market: How Biology and Psychology Shape Our Economic Lives, Michael Shermer expands Adam Smith's treatment of the latter, drawing on the disciplines of evolutionary psychology, sociology, biology, and economics. He stresses humankind's evolved capacity to cooperate as well as compete in efforts to obtain what is wanted. Accounting for both components of self-interest behavior is necessary when explaining the economic behavior of people in both private and public sector markets. The book is well-written and easily understood, much like Shermer's other publications, including his popular column in Scientific American. (This review is also published on frankzahn(dot)com.)
  


### ⭐⭐⭐⭐ 







  
  
    Good food for thought, but much to digest...
  

*by M***I on Reviewed in the United States on August 15, 2008*









  
  
    Michael Shermer is always an engaging and informative writer, and this book is no exception. There is quite a bit of good science in here, and plenty to stimulate discussions (I used the book as a summer reading with my biology graduate students, and we all enjoyed it). However, Michael at times gets a bit too close to the evolutionary psychology perspective on things (which I am very critical of), and his libertarianism shows up here and there (again, a position I don't share). Some of my students found that there are too many personal anecdotes, though of course that's a matter of personal stylistic preferences. Again, more than worth the money!
  


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---

*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-23*