---
product_id: 356326067
title: "Purity Cosmetics 100% Pure Fruit Pigmented Ultra Lengthening All Natural Mascara, .24 oz. Blackberry (Black Purple)"
brand: "100% pure"
price: "R18"
currency: ZAR
in_stock: false
reviews_count: 5
url: https://www.desertcart.co.za/products/356326067-purity-cosmetics-100-pure-fruit-pigmented-ultra-lengthening-all-natural
store_origin: ZA
region: South Africa
---

# Toxin-free, all-natural ingredients 100% fruit-pigmented natural formula Ultra lengthening effect Purity Cosmetics 100% Pure Fruit Pigmented Ultra Lengthening All Natural Mascara, .24 oz. Blackberry (Black Purple)

**Brand:** 100% pure
**Price:** R18
**Availability:** ❌ Out of Stock

## Summary

> 🍇 Elevate your lash game with nature’s purest pigment!

## Quick Answers

- **What is this?** Purity Cosmetics 100% Pure Fruit Pigmented Ultra Lengthening All Natural Mascara, .24 oz. Blackberry (Black Purple) by 100% pure
- **How much does it cost?** R18 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/356326067-purity-cosmetics-100-pure-fruit-pigmented-ultra-lengthening-all-natural)

## Best For

- 100% pure enthusiasts

## Why This Product

- Trusted 100% pure brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Scented to Delight:** Enjoy a refreshing, natural fragrance that elevates your beauty routine.
- • **Toxin-Free Beauty Boost:** Say goodbye to harmful chemicals and hello to clean, safe mascara.
- • **Pure Power of Fruit Pigments:** Harness the vibrant, natural blackberry hue for a subtle yet stunning look.
- • **Lash Length Like Never Before:** Experience visibly longer lashes without clumps or flakes.
- • **Buildable Volume, Zero Compromise:** Layer up for dramatic lashes that stay fresh all day.

## Overview

Purity Cosmetics 100% Pure Fruit Pigmented Ultra Lengthening Mascara in Blackberry offers a unique blend of natural fruit pigments and toxin-free ingredients to deliver ultra-lengthened, clump-free lashes. This .24 oz formula builds beautifully while providing a subtle black-purple tint that enhances your eyes without overpowering. Ideal for health-conscious beauty lovers seeking a clean, effective mascara with a refreshing scent.

## Description

Purity Cosmetics 100% Pure Fruit Pigmented Ultra Lengthening All Natural Mascara, .24 oz. Blackberry (Black Purple) : desertcart.co.uk: Beauty

Review: Quality - Not too easy coverage
Review: Has cleaner ingredients - Great color , smooth application. A little on the downside , you need to repeat application several times to get a darker shade

## Features

- lengthening

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00BC9QI1S |
| Benefits | Lengthening |
| Brand | 100% PURE |
| Brand Name | 100% PURE |
| Colour | Purple |
| Container Type | Tube |
| Coverage | Full |
| Customer Reviews | 3.8 out of 5 stars 164 Reviews |
| Item Dimensions | 30 x 61 x 89 millimetres |
| Item Form | Cylindrical |
| Item Volume | 0.35 Fluid Ounces |
| Item Weight | 1 Grams |
| Item form | Cylindrical |
| Manufacturer Part Number | 1CMBLA7G |
| Mascara Wand Type | Straight |
| Model Number | 1CMBla9g |
| Number of Items | 1 |
| Other Special Features of the Product | lengthening |
| Package Type Name | Tube |
| Product benefits | Lengthening |
| Skin Tone | All |
| Skin Type | All |
| Special feature | lengthening |
| Speciality | Natural |
| Specialty | Natural |
| UPC | 796845278048 787461133538 |
| Unit Count | 1 count |
| Water Resistance Level | Not Water Resistant |

## Product Details

- **Brand:** 100% PURE
- **Colour:** Purple
- **Item form:** Cylindrical
- **Item volume:** 0.35 Fluid Ounces
- **Number of items:** 1
- **Package information:** Tube
- **Product benefits:** Lengthening
- **Special feature:** lengthening
- **Speciality:** Natural
- **Unit count:** 1 Count

## Images

![Purity Cosmetics 100% Pure Fruit Pigmented Ultra Lengthening All Natural Mascara, .24 oz. Blackberry (Black Purple) - Image 1](https://m.media-amazon.com/images/I/81gp4O-np9L.jpg)
![Purity Cosmetics 100% Pure Fruit Pigmented Ultra Lengthening All Natural Mascara, .24 oz. Blackberry (Black Purple) - Image 2](https://m.media-amazon.com/images/I/81-ui8JeKdL.jpg)
![Purity Cosmetics 100% Pure Fruit Pigmented Ultra Lengthening All Natural Mascara, .24 oz. Blackberry (Black Purple) - Image 3](https://m.media-amazon.com/images/I/81osvQwOHNL.jpg)
![Purity Cosmetics 100% Pure Fruit Pigmented Ultra Lengthening All Natural Mascara, .24 oz. Blackberry (Black Purple) - Image 4](https://m.media-amazon.com/images/I/81fTydEcpNL.jpg)
![Purity Cosmetics 100% Pure Fruit Pigmented Ultra Lengthening All Natural Mascara, .24 oz. Blackberry (Black Purple) - Image 5](https://m.media-amazon.com/images/I/81QgsYWCbHL.jpg)

## Questions & Answers

**Q: What are the ingredients in the Black Tea Mascara?**
A: From the 100% Pure website: Camellia Sinensis Leaf Extract (Organic Green Tea), Tocopherol (Vitamin E), Cera Alba (Honey Beeswax), Rubus Fruticosus Fruit Extract (Blackberry Extract), Ribes Nigrum Fruit Extract (Blackcurrant Extract), Rubus Idaeus Fruit Extract (Raspberry Extract), Hydrolyzed Oat Protein (Oat Protein), Hydrolyzed Wheat Protein (Wheat Protein), Pantothenic Acid (Pro-vitamin B5), Fucus Vesiculosus Extract (Seaweed Powder), Coconut Stearic Acid (Coconut Acid), Mica, Theobroma Cacao Seed Butter (Cocoa Butter), Pearl Powder, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract (Cocoa Powder), Coffea Arabica Seed Extract (Powdered Coffee Beans), Mel (Lavender Honey), Origanum Vulgare Leaf Extract (Oregano Extract), Thymus Vulgaris Flower/Leaf Extract (Thyme Extract), Rosmarinus Officinalis Leaf Extract (Rosemary Extract), Lavandula Angustifolia Flower/Leaf/Stem Extract (Lavender Extract), Hydrastis Canadensis Extract (Goldenseal Extract)

**Q: how long did your last before it ruined? not ran out but just ruined from expiration? how long after expiration date does it last?  thanks!**
A: You're supposed to replace your mascara every three months or so, so I wouldn't advising keeping it for a year. Because it goes near your eye, it can pick up a lot of bacteria and transmit an eye infection to you. That said, it doesn't expire any faster than any other mascara as far as I know.

**Q: Is this mascara waterproof?**
A: It is not. I wish I'd known that,  but like another reviewer has mentioned, knowing ahead of time that this mascara is not waterproof/smudgeproof might help you appreciate the positives. Will absolutely reduce eye irritation and improve lash health,  but wouldn't be my first choice on days I know I will rub my eyes frequently or go to see a sad movie.

**Q: Does it flake off easily?**
A: Yes, I use organic virgin coconut oil to remove my mackeup and it comes out easily! Excelent mascara I really recomend it! But it doesn't flake off when using it!

## Customer Reviews

### ⭐⭐⭐ Quality
*by H***E on 3 May 2026*

Not too easy coverage

### ⭐⭐⭐⭐ Has cleaner ingredients
*by R***Z on 4 September 2025*

Great color , smooth application. A little on the downside , you need to repeat application several times to get a darker shade

### ⭐⭐⭐⭐⭐ Exactly what I was searching for. I can wear make up!
*by M***S on 16 February 2014*

I never wear make up. Never. Not until now. Why? Because it's stuffed full a ton of crap that is just murder on the skin and the body. Plus, it irritates the you know what out of me! I end up rubbing it off within hours. I can't tell you how many times I scrapped mascara off my lashes with my finger nails just so I could rub my eyes without looking like a raccoon. This stuff is AWESOME. They really got it right! It's not too heavy and never looks clumpy. I apply a coat, let it dry, and do one more for a dramatic look. I LOVE the purple - I have green eyes so this is a good look for me. I already have long lashes that curl up so I don't know much about lengthening or curling. But my lashes are light coloured at the tips so mascara is a must for any look! When I wear make-up I use a lot of natural tones and don't wear it super heavy. I just love this mascara for that. Since there are no clumps and it doesn't feel heavy it adds just that hint of accent without being over the top. I love the ingredients (or lack thereof!) The color is great. The feel is fantastic. It isn't irritating at all and once dry it never smudges or rubs off for me all day. But I can take it off with a gentle baby wipe. Looking forward to trying more products from this company! I'm also a Pacifica girl as of late and am happy I can actually wear make-up!

## Frequently Bought Together

- 100% PURE Ultra Lengthening Mascara Dramatic Intense Volume & Length Natural Fruit Pigmented Voluminous Eyelash Makeup No Clumping, Smudging or Flaking - Vegan, Blueberry Color - 0.35 oz
- 100% PURE Better Naked Makeup Palette All in One Compact 3 Eyeshadow, Blush, Face Highlighter, Fruit Pigmented Natural Nude Neutral Look for All Skin Types - Vegan (Soft Rose, Taupe, Beige Tones)
- 100% PURE Cocoa Butter Matte Lipstick Full Stay All Day Coverage, Lasting Moisturizing & Softening Natural Lip Color for All Skin Tones, Vegan Fruit Pigmented Sahara (Deep Neutral Nude) - 0.15 oz

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**Shop now:** [https://www.desertcart.co.za/products/356326067-purity-cosmetics-100-pure-fruit-pigmented-ultra-lengthening-all-natural](https://www.desertcart.co.za/products/356326067-purity-cosmetics-100-pure-fruit-pigmented-ultra-lengthening-all-natural)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-09-02*