---
product_id: 354267989
title: "Rimmel London Lasting Finish Lipstick - 170 - Alarm, 4g"
brand: "rimmel"
price: "R165"
currency: ZAR
in_stock: true
reviews_count: 13
category: "Rimmel"
url: https://www.desertcart.co.za/products/354267989-rimmel-london-lasting-finish-lipstick-170-alarm-4g
store_origin: ZA
region: South Africa
---

# 8-hour wear +25% color impact vitamins A, C & E enriched Rimmel London Lasting Finish Lipstick - 170 - Alarm, 4g

**Brand:** rimmel
**Price:** R165
**Availability:** ✅ In Stock

## Summary

> 💄 Own your look with lips that speak louder than words!

## Quick Answers

- **What is this?** Rimmel London Lasting Finish Lipstick - 170 - Alarm, 4g by rimmel
- **How much does it cost?** R165 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/354267989-rimmel-london-lasting-finish-lipstick-170-alarm-4g)

## Best For

- rimmel enthusiasts

## Why This Product

- Trusted rimmel brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Vivid Color Boost:** Enjoy a stunning +25% color payoff that makes your lips pop in any light.
- • **All-Day Confidence:** Experience vibrant lip color that lasts a full 8 hours without touch-ups.
- • **Nourishing Formula:** Infused with vitamins A, C & E for moisturizing comfort and a plumper pout.
- • **Shade for Every Mood:** Choose from a curated palette of modern tones tailored to your unique style.
- • **Creamy Smooth Application:** Glides on effortlessly with a subtle shimmer that brightens your smile.

## Overview

Rimmel London Lasting Finish Lipstick in shade 170 Alarm delivers intense, long-lasting color for up to 8 hours with +25% enhanced vibrancy. Enriched with vitamins A, C & E, its creamy, moisturizing formula ensures comfortable wear and a subtle shimmer that creates a fuller, illuminated pout. Available in a range of modern shades, this 4g lipstick is a must-have for professionals seeking effortless, all-day confidence.

## Description

Rimmel Lasting Finish lipsticks provide intense, long-lasting lip color for up to eight hours of wear and +25% beautiful color impact without needing to reapply. The smooth, creamy texture is enriched with vitamins A, C & E, making this Rimmel lipstick comfortable, nourishing and moisturizing to stay in place all day long. The lipstick formula has a subtle shimmer that brightens and illuminates lips to give the illusion of a fuller, plumper pout. Whether you’re after rouge cherry lips, a natural look, deep red lipstick or natural beige, find the perfect shade for your skin tone for lip color that lasts. Rimmel's extensive beauty range is kept bang up to the minute as it translates the London look into new shades and cosmetics. But Rimmel makeup is always easy to use, versatile and accessible, designed to encourage experimentation and self-expression for picture-perfect looks every time. - Comfortable, long-lasting lip color from Rimmel London cosmetics stays on all day - Rimmel lipstick available in a rich variety of shades, with a beautiful color to suit every occasion - Enriched with vitamins A, C & E for an elegant lipstick that glides on effortlessly and moisturizes lips for a fuller, plumper pout - Amazing color payoff for lipstick that lasts all day - Rimmel lipstick makes the perfect addition to your makeup set

Review: niceeee - nice color
Review: Great value - Always buy Rommel lipsticks and Bought this on sale.. excellent value

## Features

- Long-lasting lipstick that delivers intense lip color for up to eight hours
- Lipstick formula with beautiful color payoff gives lips stunning vibrancy for an added 25% color impact
- Smooth, creamy texture ensures comfortable wear that lasts all day
- An ideal addition to any makeup set
- Available in a range of modern tones so you can find the perfect shade for your skin tone

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004M9ML2K |
| ASIN  | B004M9ML2K |
| Best Sellers Rank | #682 in Beauty ( See Top 100 in Beauty ) #7 in Lipstick |
| Country of origin  | United Kingdom |
| Customer reviews | 3.9 3.9 out of 5 stars (16,632) |
| Date First Available  | 6 August 2012 |
| Is Discontinued By Manufacturer  | No |
| Item model number | 34002932170 |
| Item model number  | 34002932170 |
| Manufacturer | Coty |
| Manufacturer  | Coty |
| Product Dimensions | 2 x 2 x 7.9 cm; 4 g |
| Product Dimensions  | 2 x 2 x 7.9 cm; 4 g |

## Product Details

- **Brand:** Rimmel
- **Colour:** Regular Alarm
- **Finish type:** Sheer
- **Item form:** Stick
- **Product benefits:** Very moisturizing lipstick, with great coverage and long lasting

## Images

![Rimmel London Lasting Finish Lipstick - 170 - Alarm, 4g - Image 1](https://m.media-amazon.com/images/I/61lx9nyfwTL.jpg)

## Questions & Answers

**Q: What is the color of the lipstick ?**
A: A soft plum color!

**Q: Is 011 matte and how long does it last?**
A: I found it to only be kind of matte. It's not really shiny, but it's not matte. I've had it on for three hours now, and it's still on. I accidentally touched it a few minutes ago, and some came off on my finger.

**Q: Why is this double the price as other retailers? Is it a bigger size?**
A: I don't believe the product is any bigger but more of a better brand of lipstick

**Q: is this the. Olour, Go long?**
A: Yes it last long. Put on in the morning and stays on all day

## Customer Reviews

### ⭐⭐⭐⭐⭐ niceeee
*by M***7 on 3 January 2026*

nice color

### ⭐⭐⭐⭐⭐ Great value
*by C***S on 7 January 2026*

Always buy Rommel lipsticks and Bought this on sale.. excellent value

### ⭐⭐⭐⭐ Not sealed
*by S***D on 27 July 2025*

.. Color is nice Not sealed

## Frequently Bought Together

- Rimmel London Lasting Finish Bullets (Satin) - 170 Alarm
- Rimmel Lasting Finish Lipstick - Up to 8 Hours of Intense Lip Color with Color Protect Technology and Exclusive Black Diamond Complex - 066 Heather Shimmer, .14oz
- Rimmel Lasting Finish Lipstick - Up to 8 Hours of Intense Lip Color with Color Protect Technology and Exclusive Black Diamond Complex - 264 Coffee Shimmer, .14oz

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**Shop now:** [https://www.desertcart.co.za/products/354267989-rimmel-london-lasting-finish-lipstick-170-alarm-4g](https://www.desertcart.co.za/products/354267989-rimmel-london-lasting-finish-lipstick-170-alarm-4g)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-02-24*