---
product_id: 343780374
title: "True Sons Hair Dye Foam for Men - Natural Look - Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula, Simpler Hair and Beard Dye (Brown Black)"
brand: "true sons"
price: "R191"
currency: ZAR
in_stock: false
reviews_count: 5
url: https://www.desertcart.co.za/products/343780374-true-sons-hair-dye-foam-for-men-natural-look-effortless
store_origin: ZA
region: South Africa
---

# Ammonia-free, gentle on sensitive skin 15 min full cure time Foam formula for easy, mess-free application True Sons Hair Dye Foam for Men - Natural Look - Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula, Simpler Hair and Beard Dye (Brown Black)

**Brand:** true sons
**Price:** R191
**Availability:** ❌ Out of Stock

## Summary

> 🕶️ Own your look, effortlessly—because subtle power moves start at the roots.

## Quick Answers

- **What is this?** True Sons Hair Dye Foam for Men - Natural Look - Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula, Simpler Hair and Beard Dye (Brown Black) by true sons
- **How much does it cost?** R191 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/343780374-true-sons-hair-dye-foam-for-men-natural-look-effortless)

## Best For

- true sons enthusiasts

## Why This Product

- Trusted true sons brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Sensitive Skin Friendly:** Ammonia-free and designed for comfort, so you can dye confidently without irritation.
- • **Beard & Hair Perfect Match:** One kit for your hair, beard, and mustache—seamlessly unify your style with zero guesswork.
- • **Customizable Gray Coverage:** Use the included Dye Booster to tailor your look from subtle salt-and-pepper to rich brown-black.
- • **Salon-Quality Results at Home:** Demi-permanent formula delivers natural, non-fake color without harsh ammonia damage.
- • **Effortless, No-Mess Application:** Foam-on, massage-in, and go—perfect for busy pros who value time and precision.

## Overview

True Sons Hair Dye Foam for Men offers a quick 15-minute, ammonia-free, demi-permanent solution to mask gray hair with a natural finish. Its innovative foam formula ensures mess-free application, while the included Dye Booster lets you customize intensity. Designed for both hair and beard, this kit caters to sensitive skin and busy professionals seeking a polished, authentic appearance without salon visits.

## Description

Just foam on, wait for it to work and rinse off. Our patent-pending foam dye formula took three years to bring to market and was designed to mask grey hairs and enhance a man's hair shade. The results are subtle and low key instead of obvious and overdyed. Say goodbye to your grandpa's black shoe polish and just dye already.

Review: False advertising do not buy - I don't have a lot of Grey's but I wanted to try it out for the next time I go to a wedding or something and quite frankly it didn't work. No refund policy for a reason. Even with the dye booster, it will color your skin better than your hair. Please don't fall for the tricky advertising.
Review: A natural looking result and it’s easy to use - This is the first hair color product I’ve ever used, and so had some fear about what the results might look like. Having seen some friends walk around with goatees that appeared to have been dyed with Sharpies, I didn’t want that, and I definitely didn’t want to end up with a rash or modern art on my face. Thankfully none of that happened, and I can’t imagine an easier product to use. I purchased it to dye my goatee and side burns, which have gone mostly white over the last two years. When the package arrived, I was happy to see that everything I needed was contained in it. It includes the foam color agent, gloves, clean-up wipes and a little comb. The only thing missing was a tube of lip balm, which they suggest using around the hair line as a precaution to prevent skin staining. I am African-American, and their literature suggests that their black color is probably the best match, but I went with the brown-black color aiming for a more natural look. That turned out to be a good call for my hair. I wanted to leave some gray showing so that the application was not so apparent. I left it on my goatee for about 12 minutes, and the end result is very natural looking. Essentially the white hairs are now a softer grey, and the darker hairs are nearly black, all with a very slight brown tint. I left it on the side burns a bit longer, about 15 minutes, and the result was more dramatic, but still very natural looking. I’ll probably go with 15 minutes all around next time. On a slightly personal note, I tested the product first in a less conspicuous place, umm, “downtown,” only to read later that they don’t recommend use there, despite what their ads say. As we know, that skin is not like other skin, and I did have a freak-out moment when it appeared that literally everything was changing color. Luckily things seem fine after a good rinse. Lastly I’ll mention that there’s virtually no mess, and it smells quite nice. It’s several times more expensive than other products that claim to do the same thing, but I’m completely sold on the very natural result, and its ease of use.

## Features

- GET THE LOOK YOU DESIRE: Our Hair Dye is specially designed to give you your desired look. To partially mask gray hair i.e for subtle salt and pepper look use our original foam giving natural-looking results; and for more than 50% gray hair, mix our Dye Booster (Included in the Package) with each foam application.
- SIMPLE NO MESS APPLICATION: Check under the bottle to confirm shade, put on gloves, shake can thoroughly & dispense foam at a 45-degree angle (Mix Dye Booster in case you want darker results). Massage the foam into clean, dry hair. You’ll want it on for 10-25 minutes. Pro Tip: If you are new to dyeing or want super subtle results, start with less time. You can always reapply.
- DYE WITHOUT DAMAGE: Unlike hair dye shampoos that leave your hair colored at the cost of dry, dull & frizzy hairs, Our dye foam formula contains no ammonia that can damage your hair giving you natural-looking results that never look fake.
- HAIR DYE KIT WITH A DYE BOOSTER: True Sons Hair Dye kit includes a 1.75 oz Hair Dye Foam, 1 Dye Booster, Gloves, and a Quick Start Guide. Our All-In-1 hair dye is not only applicable to hairs but is an optimal beard dye and can be used for mustaches also. It will perfectly match up all your body hair color.
- PERFECT SHADE: Choose from 7 different shades from light to dark. Our Brown Black shade is ideal for very dark hair, with faintest flecks of gold after spending time in the sun. As we transition to a better system, your shade isn’t gone, it’s getting an upgrade. New formula coming soon!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07N2TZYWF |
| Best Sellers Rank | #127,955 in Beauty ( See Top 100 in Beauty ) #1,993 in Permanent Hair Color |
| Brand | True Sons |
| Brand Name | True Sons |
| Color | Brown Black |
| Colour | Brown Black |
| Container Type | Bottle |
| Customer Reviews | 3.4 out of 5 stars 187 Reviews |
| Full Cure Time | 15 Minutes |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | Normal |
| Hair type | Normal |
| Item Form | Foam |
| Item Weight | 0.05 Kilograms |
| Item form | Foam |
| Manufacturer | True Sons |
| Manufacturer Part Number | XTSBB |
| Material Features | Ammonia-Free |
| Material Type Free | Ammonia Free |
| Number of Items | 1 |
| Package information | Bottle |
| Product Benefits | Hair coloring, Gray hair masking, Ammonia-free formula for sensitive skin |
| Product benefits | Hair coloring, Gray hair masking, Ammonia-free formula for sensitive skin |
| Recommended Uses For Product | Occasional use to mask gray hairs, enhance natural hair color, hair, beard, and mustache dyeing |
| UPC | 726667096995 726667096926 |
| Unit Count | 1.0 Count |

## Product Details

- **Brand:** True Sons
- **Colour:** Brown Black
- **Item form:** Foam
- **Package information:** Bottle
- **Product benefits:** Hair coloring, Gray hair masking, Ammonia-free formula for sensitive skin

## Images

![True Sons Hair Dye Foam for Men - Natural Look - Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula, Simpler Hair and Beard Dye (Brown Black) - Image 1](https://m.media-amazon.com/images/I/51iK+a9RU9L.jpg)
![True Sons Hair Dye Foam for Men - Natural Look - Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula, Simpler Hair and Beard Dye (Brown Black) - Image 2](https://m.media-amazon.com/images/I/71pAyaLxQSL.jpg)
![True Sons Hair Dye Foam for Men - Natural Look - Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula, Simpler Hair and Beard Dye (Brown Black) - Image 3](https://m.media-amazon.com/images/I/61Pxi3s7QjL.jpg)
![True Sons Hair Dye Foam for Men - Natural Look - Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula, Simpler Hair and Beard Dye (Brown Black) - Image 4](https://m.media-amazon.com/images/I/710Ugq0Bn6L.jpg)
![True Sons Hair Dye Foam for Men - Natural Look - Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula, Simpler Hair and Beard Dye (Brown Black) - Image 5](https://m.media-amazon.com/images/I/618svX5PR0L.jpg)

## Questions & Answers

**Q: Why should I choose True Sons for my hair dye needs?**
A: Our dye's all about that natural vibe! Our formula is crafted to enhance and deepen natural color variation in your hair. It's gentler than your average dye, it takes a bit longer to work its magic. But hey, that means you get a more laid-back look.

**Q: What makes True Sons men's hair dye stand out from the crowd?**
A: Our foam makes it a breeze! Spray, apply, and voilà! Watch your gray fade into your dream color in just 25 minutes. Feel like keeping that salt-and-pepper charm? Just wash it out a bit early! Need darker coverage? Try our True Sons Dye Booster!

**Q: Can I trust True Sons hair dye to be gentle on my skin?**
A: Your skin's well-being is our top priority. We adhere to the strictest safety standards. However, it's important to note that individual skin types vary and factors such as weather can influence skin tolerance. Don't forget to conduct a patch test.

## Customer Reviews

### ⭐ False advertising do not buy
*by Z***6 on 13 September 2025*

I don't have a lot of Grey's but I wanted to try it out for the next time I go to a wedding or something and quite frankly it didn't work. No refund policy for a reason. Even with the dye booster, it will color your skin better than your hair. Please don't fall for the tricky advertising.

### ⭐⭐⭐⭐⭐ A natural looking result and it’s easy to use
*by B***T on 13 September 2019*

This is the first hair color product I’ve ever used, and so had some fear about what the results might look like. Having seen some friends walk around with goatees that appeared to have been dyed with Sharpies, I didn’t want that, and I definitely didn’t want to end up with a rash or modern art on my face. Thankfully none of that happened, and I can’t imagine an easier product to use. I purchased it to dye my goatee and side burns, which have gone mostly white over the last two years. When the package arrived, I was happy to see that everything I needed was contained in it. It includes the foam color agent, gloves, clean-up wipes and a little comb. The only thing missing was a tube of lip balm, which they suggest using around the hair line as a precaution to prevent skin staining. I am African-American, and their literature suggests that their black color is probably the best match, but I went with the brown-black color aiming for a more natural look. That turned out to be a good call for my hair. I wanted to leave some gray showing so that the application was not so apparent. I left it on my goatee for about 12 minutes, and the end result is very natural looking. Essentially the white hairs are now a softer grey, and the darker hairs are nearly black, all with a very slight brown tint. I left it on the side burns a bit longer, about 15 minutes, and the result was more dramatic, but still very natural looking. I’ll probably go with 15 minutes all around next time. On a slightly personal note, I tested the product first in a less conspicuous place, umm, “downtown,” only to read later that they don’t recommend use there, despite what their ads say. As we know, that skin is not like other skin, and I did have a freak-out moment when it appeared that literally everything was changing color. Luckily things seem fine after a good rinse. Lastly I’ll mention that there’s virtually no mess, and it smells quite nice. It’s several times more expensive than other products that claim to do the same thing, but I’m completely sold on the very natural result, and its ease of use.

### ⭐⭐⭐⭐ Good kit when done properly. Read below.
*by M***N on 31 March 2024*

The directions clearly state shake well. Shake it some more before you use it. It's easy to apply for the head. I liked the booster which is included. The results, brown/black color. It's more black than brown. It's not a bad color, but I would have liked more brown in it. Tip #1: Use a color blocker before applying the color. This will stop facial/scap staining. Solution to a lot of issues. Tip #2: Beard guys get you a color application brush and mix the product in the bowl then apply a little at a time. (less stain problems). I mix mine 60 dye/40 booster. After washing, if you aren't applying a good brand of conditioner to lock in the color, you are not going to have lengthy results. I double condition, then apply a leave in conditioner after the first few days. Also helps hair look healthy and more natural. It's easy to follow directions. If you want Salon perfect coloring, go to a salon. For a touch up to reduce or remove gray, this product will get the job done. I read several of the lower grand reviews, and skill level and proper tools when applying hair color is critical for best results..

## Frequently Bought Together

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-10-16*