---
product_id: 343780374
title: "Hair Dye Foam for Men - Natural Look - Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula For Sensitive Skin, Simpler Hair and Beard Dye (Brown Black)"
brand: "true sons"
price: "R2846"
currency: ZAR
in_stock: true
reviews_count: 5
category: "True Sons"
url: https://www.desertcart.co.za/products/343780374-hair-dye-foam-for-men-natural-look-effortless-multi-use
store_origin: ZA
region: South Africa
---

# Ammonia-free, gentle on sensitive skin 15 min full cure time Foam formula for easy, mess-free application Hair Dye Foam for Men - Natural Look - Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula For Sensitive Skin, Simpler Hair and Beard Dye (Brown Black)

**Brand:** true sons
**Price:** R2846
**Availability:** ✅ In Stock

## Summary

> 🕶️ Own your look, effortlessly—because subtle power moves start at the roots.

## Quick Answers

- **What is this?** Hair Dye Foam for Men - Natural Look - Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula For Sensitive Skin, Simpler Hair and Beard Dye (Brown Black) by true sons
- **How much does it cost?** R2846 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/343780374-hair-dye-foam-for-men-natural-look-effortless-multi-use)

## Best For

- true sons enthusiasts

## Why This Product

- Trusted true sons brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Sensitive Skin Friendly:** Ammonia-free and designed for comfort, so you can dye confidently without irritation.
- • **Beard & Hair Perfect Match:** One kit for your hair, beard, and mustache—seamlessly unify your style with zero guesswork.
- • **Customizable Gray Coverage:** Use the included Dye Booster to tailor your look from subtle salt-and-pepper to rich brown-black.
- • **Salon-Quality Results at Home:** Demi-permanent formula delivers natural, non-fake color without harsh ammonia damage.
- • **Effortless, No-Mess Application:** Foam-on, massage-in, and go—perfect for busy pros who value time and precision.

## Overview

True Sons Hair Dye Foam for Men offers a quick 15-minute, ammonia-free, demi-permanent solution to mask gray hair with a natural finish. Its innovative foam formula ensures mess-free application, while the included Dye Booster lets you customize intensity. Designed for both hair and beard, this kit caters to sensitive skin and busy professionals seeking a polished, authentic appearance without salon visits.

## Description

Just foam on, wait for it to work and rinse off. Our patent-pending foam dye formula took three years to bring to market and was designed to mask grey hairs and enhance a man's hair shade. The results are subtle and low key instead of obvious and overdyed. Say goodbye to your grandpa's black shoe polish and just dye already.

Review: I don't have a lot of Grey's but I wanted to try it out for the next time I go to a wedding or something and quite frankly it didn't work. No refund policy for a reason. Even with the dye booster, it will color your skin better than your hair. Please don't fall for the tricky advertising.
Review: The directions clearly state shake well. Shake it some more before you use it. It's easy to apply for the head. I liked the booster which is included. The results, brown/black color. It's more black than brown. It's not a bad color, but I would have liked more brown in it. Tip #1: Use a color blocker before applying the color. This will stop facial/scap staining. Solution to a lot of issues. Tip #2: Beard guys get you a color application brush and mix the product in the bowl then apply a little at a time. (less stain problems). I mix mine 60 dye/40 booster. After washing, if you aren't applying a good brand of conditioner to lock in the color, you are not going to have lengthy results. I double condition, then apply a leave in conditioner after the first few days. Also helps hair look healthy and more natural. It's easy to follow directions. If you want Salon perfect coloring, go to a salon. For a touch up to reduce or remove gray, this product will get the job done. I read several of the lower grand reviews, and skill level and proper tools when applying hair color is critical for best results..

## Features

- GET THE LOOK YOU DESIRE: Our Hair Dye is specially designed to give you your desired look. To partially mask gray hair i.e for subtle salt and pepper look use our original foam giving natural-looking results; and for more than 50% gray hair, mix our Dye Booster (Included in the Package) with each foam application.
- SIMPLE NO MESS APPLICATION: Check under the bottle to confirm shade, put on gloves, shake can thoroughly & dispense foam at a 45-degree angle (Mix Dye Booster in case you want darker results). Massage the foam into clean, dry hair. You’ll want it on for 10-25 minutes. Pro Tip: If you are new to dyeing or want super subtle results, start with less time. You can always reapply.
- DYE WITHOUT DAMAGE: Unlike hair dye shampoos that leave your hair colored at the cost of dry, dull & frizzy hairs, Our dye foam formula contains no ammonia that can damage your hair giving you natural-looking results that never look fake.
- HAIR DYE KIT WITH A DYE BOOSTER: True Sons Hair Dye kit includes a 1.75 oz Hair Dye Foam, 1 Dye Booster, Gloves, and a Quick Start Guide. Our All-In-1 hair dye is not only applicable to hairs but is an optimal beard dye and can be used for mustaches also. It will perfectly match up all your body hair color.
- PERFECT SHADE: Choose from 7 different shades from light to dark. Our Brown Black shade is ideal for very dark hair, with faintest flecks of gold after spending time in the sun.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07N2TZYWF |
| ASIN  | B07N2TZYWF |
| Best Sellers Rank | #29,134 in Beauty ( See Top 100 in Beauty ) #418 in Permanent Hair Color |
| Brand Name | True Sons |
| Color | Brown Black |
| Container Type | Bottle |
| Customer Reviews | 3.4 3.4 out of 5 stars (178) |
| Customer reviews | 3.4 3.4 out of 5 stars (178) |
| Date First Available  | 23 September 2019 |
| Full Cure Time | 15 Minutes |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | Normal |
| Is Discontinued By Manufacturer  | No |
| Item Form | Foam |
| Item Weight | 0.05 Kilograms |
| Manufacturer | True Sons |
| Manufacturer  | True Sons |
| Manufacturer reference  | XTSBB |
| Material Features | Ammonia-Free |
| Material Type Free | Ammonia Free |
| Number of Items | 1 |
| Package Dimensions  | 26.49 x 19.1 x 4.5 cm; 50 g |
| Product Benefits | Hair coloring, Gray hair masking, Ammonia-free formula for sensitive skin |
| UPC | 726667096995 726667096926 |
| Unit Count | 1.0 Count |

## Product Details

- **Brand:** True Sons
- **Colour:** Brown Black
- **Item form:** Foam
- **Package information:** Bottle
- **Product benefits:** Hair coloring, Gray hair masking, Ammonia-free formula for sensitive skin

## Images

![Hair Dye Foam for Men - Natural Look - Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula For Sensitive Skin, Simpler Hair and Beard Dye (Brown Black) - Image 1](https://m.media-amazon.com/images/I/51iK+a9RU9L.jpg)

## Questions & Answers

**Q: Why should I choose True Sons for my hair dye needs?**
A: Our dye's all about that natural vibe! Our formula is crafted to enhance and deepen natural color variation in your hair. It's gentler than your average dye, it takes a bit longer to work its magic. But hey, that means you get a more laid-back look.

**Q: What makes True Sons men's hair dye stand out from the crowd?**
A: Our foam makes it a breeze! Spray, apply, and voilà! Watch your gray fade into your dream color in just 25 minutes. Feel like keeping that salt-and-pepper charm? Just wash it out a bit early! Need darker coverage? Try our True Sons Dye Booster!

**Q: Can I trust True Sons hair dye to be gentle on my skin?**
A: Your skin's well-being is our top priority. We adhere to the strictest safety standards. However, it's important to note that individual skin types vary and factors such as weather can influence skin tolerance. Don't forget to conduct a patch test.

## Customer Reviews

### ⭐ Review
*by Z***6 on 13 September 2025*

I don't have a lot of Grey's but I wanted to try it out for the next time I go to a wedding or something and quite frankly it didn't work. No refund policy for a reason. Even with the dye booster, it will color your skin better than your hair. Please don't fall for the tricky advertising.

### ⭐⭐⭐⭐ Review
*by M***N on 31 March 2024*

The directions clearly state shake well. Shake it some more before you use it. It's easy to apply for the head. I liked the booster which is included. The results, brown/black color. It's more black than brown. It's not a bad color, but I would have liked more brown in it. Tip #1: Use a color blocker before applying the color. This will stop facial/scap staining. Solution to a lot of issues. Tip #2: Beard guys get you a color application brush and mix the product in the bowl then apply a little at a time. (less stain problems). I mix mine 60 dye/40 booster. After washing, if you aren't applying a good brand of conditioner to lock in the color, you are not going to have lengthy results. I double condition, then apply a leave in conditioner after the first few days. Also helps hair look healthy and more natural. It's easy to follow directions. If you want Salon perfect coloring, go to a salon. For a touch up to reduce or remove gray, this product will get the job done. I read several of the lower grand reviews, and skill level and proper tools when applying hair color is critical for best results..

### ⭐⭐⭐⭐⭐ Review
*by M***Z on 12 February 2026*

The Chronicles of the Purple Sun God or my adventures from last night that have left me as a peacock in distress. A cautionary tale wrapped in a towel. It started innocently enough. Two weeks ago, I decided to touch up the beard. I was aiming for "distinguished," but I missed the mark and landed squarely on "Auburn." It was too red. I looked less like a rugged outdoorsman and more like a disgruntled traffic cone. So, last night, I decided to fix it. I picked up my expected Amazon colorized assassin, but—plot twist—the brand had "improved" their formulation. They obsoleted all the safe, middle-ground browns. My only option was "Dark Brown." I thought, How bad could it be? It’s just brown, right? Wrong. Here is a quick lesson in Color Theory for Idiots (a class I am apparently teaching): * My beard was already open and porous from the Auburn dye (Red/Orange pigments). * "Dark Brown" is heavily based on Blue and Green pigments to counteract warmth. * The Science of Regret: Blue molecules are physically smaller than red ones. They don’t just enter the hair shaft; they sprint into it like shoppers on Black Friday. When you mix Red/Orange with aggressive Blue/Green, you do not get Brown. You get Black. specifically, Radioactive Eggplant Black. But wait, I’m a man of efficiency! Why ruin my life slowly when I can do it quickly? I decided to add the "Color Boost" accelerator vial to the mix. You know, just to make sure the catastrophe set in instantly. I washed it off and looked in the mirror. I didn't just dye my beard. Because I apply dye with the precision of a drunken toddler, I had also dyed my skin. I stood there looking like a Gothic Bozo the Clown. A dark, purple void where my jawline used to be. Panic ensued. I tried to bleach my face. I’m pretty sure I used battery acid, fire, and a dull knife. Nothing worked. I finally resorted to a paste of baking soda and liquid dish detergent. After scrubbing until I had no dermis left, I am now approximately 14 shades lighter than the Purple Sun God—but definitely still purple. And the cherry on top? The scrubbing worked too well on the gray hairs. The only hairs I actually wanted to cover have surrendered their color completely and are back to being white. So, if you need me, I’ll be in the bathroom, looking like a patchy, purple, bruised grape, questioning every life choice that led to this moment. Looking forward to more options in colors again I can attest that their product Will color your hair choose colors wisely.

## Frequently Bought Together

- True Sons Hair Dye Foam for Men - Natural Look - Effortless, Multi-Use Dye Kit with Instant Color Booster Applicator, Ammonia-Free Formula For Sensitive Skin, Simpler Hair and Beard Dye (Brown Black)
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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-04-23*