---
product_id: 2891796
title: "L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit"
brand: "l'oreal paris"
price: "R324"
currency: ZAR
in_stock: true
reviews_count: 13
category: "L'oreal Paris"
url: https://www.desertcart.co.za/products/2891796-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-b61
store_origin: ZA
region: South Africa
---

# 25 min full cure time 3X shimmering highlights Vegan & alcohol-free formula L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit

**Brand:** l'oreal paris
**Price:** R324
**Availability:** ✅ In Stock

## Summary

> ✨ Elevate your hair game with shimmering color that speaks louder than words!

## Quick Answers

- **What is this?** L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit by l'oreal paris
- **How much does it cost?** R324 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/2891796-loreal-paris-feria-multi-faceted-shimmering-permanent-hair-color-b61)

## Best For

- l'oreal paris enthusiasts

## Why This Product

- Trusted l'oreal paris brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Condition & Protect:** Power Shimmer Conditioner hydrates and repairs hair bonds, keeping your color radiant week after week.
- • **Trend-Forward Shades:** Choose from 50+ bold, edgy colors inspired by cutting-edge fashion to express your unique style.
- • **Vegan & Hair-Healthy:** Alcohol-free, vegan formula with Bonding Care Complex for up to 40% stronger, vibrant hair.
- • **Fast & Fabulous Results:** Achieve salon-worthy permanent color in just 25 minutes—no appointment needed.
- • **Brilliant 3X Shimmer Highlights:** Turn heads with multi-faceted, prismatic color that delivers intense dimension and shine.

## Overview

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in B61 Downtown Brown offers a vibrant, cool-toned brown with 3X shimmering highlights for a multi-dimensional finish. This vegan, alcohol-free hair dye delivers permanent color in just 25 minutes, enhanced by a Bonding Care Complex conditioner that strengthens hair up to 40%. With over 50 bold shades inspired by the latest fashion trends, Feria empowers you to achieve salon-quality, head-turning color at home.

## Description

With Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by cutting-edge fashion, Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The revolutionary Power Shimmer Conditioner hydrates and conditions week after week so hair is never wrecked or ravaged.

Review: Absolutely Love This Hair Color! - I recently tried the L’Oréal Paris Feria B61 Downtown Brown, and I am beyond impressed with the results! The color turned out exactly as shown on the box — a beautiful, cool-toned brown with gorgeous dimension and shine. The multi-faceted highlights really make my hair look vibrant and healthy.
Review: Good color! Dye makes hair feel good ❤️ - Love this color. The red came out fast but it fades to a really pretty color! Cant complain and hair still feels strong and I like the conditioner it comes with also.

## Features

- Feria Is Multi-Faceted Permanent Hair Color: Known for shimmering color and edgy colors, Feria permanent hair dye kits transform hair from blah to brilliant; Our multi-faceted shimmering hair dye with 3X highlights delivers intensified, brilliant results
- Multi-Tonal, Shimmering Feria Hair Color: With 50 plus bold shades ranging from deepest black hair, platinum blonde & smoky silver hair dye, our vegan hair dye kits are inspired by cutting-edge fashion & the latest trends, no appointment required
- After Color Hair Conditioner: Our Bonding Care Complex Conditioner helps repair the strength of hair bonds, keeping hair strong & healthy-looking for color vibrancy. See up to 40% stronger hair vs hair not treated with Bonding Care Complex Conditioner
- L'Oreal Paris Hair Color: We offer permanent, semi-permanent, and temporary hair dye plus root cover up, anti-brass toners and lightening systems. Cover gray hair, highlight, go bold with bright color or even try an ombre hair color
- L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B000KOU7FE |
| ASIN  | B000KOU7FE |
| Batteries  | 55 12V batteries required. |
| Best Sellers Rank | #285 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5 in Hair Color |
| Brand Name | L'Oreal Paris |
| Color | B61 Downtown Brown (Hi-Lift Cool Brown) |
| Container Type | Packet |
| Customer Reviews | 4.4 4.4 out of 5 stars (51,813) |
| Full Cure Time | 25 Minutes |
| Global Trade Identification Number | 00071249218631 |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Is Discontinued By Manufacturer  | No |
| Item Form | Kit |
| Item Weight | 5.3 Ounces |
| Item model number  | CTX |
| Manufacturer | L'Oreal Paris |
| Manufacturer  | L'Oreal Paris |
| Material Feature  | Compostable Warning |
| Material Features | Compostable |
| Material Type Free | Alcohol Free |
| Number of Items | 1 |
| Product Benefits | Hair Coloring |
| Product Dimensions  | 6.6 x 3.5 x 2.7 inches; 5.3 ounces |
| UPC | 071249218631 |
| UPC  | 071249218631 |
| Unit Count | 1 Count |

## Product Details

- **Brand:** L'Oreal Paris
- **Color:** B61 Downtown Brown (Hi-Lift Cool Brown)
- **Item Form:** Kit
- **Package Information:** Packet
- **Product Benefits:** Hair Coloring

## Images

![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit - Image 1](https://m.media-amazon.com/images/I/81GCgeg0ICL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit - Image 2](https://m.media-amazon.com/images/I/81J2H2vSkxL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit - Image 3](https://m.media-amazon.com/images/I/81RoaXc2jzL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit - Image 4](https://m.media-amazon.com/images/I/61qvtNG5MGL.jpg)
![L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit - Image 5](https://m.media-amazon.com/images/I/71hHfMKsa5L.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: Can I use this dye if I previously used dark color hair dyes? Will it still work to lighten the dark color?**
A: It’s not recommended for dark hair but I lightened my hair with peroxide and baking soda for an hour with a towel around my hair and in the places where it lightened it up , it was that colored maybe a little darker , but I kept using that color and each time it’s lighter and now it’s completely that color

**Q: Why didnt it color my hair barely at all but still succeeded in ruining it completely to the point where i want to die intead of being seen by others?**
A: I have been using this product - Féria Midnight Violet (V28) - regularly for years. My only complaint is that it doesn’t last as long as a permanent hair color should. But as far as damaging my hair, this has never done that with mine. It leaves my hair bouncy, shiny and healthier looking than before, as most home hair colors should and do. And this in spite of the fact that my hair is very dry with ends that can be brittle. 
I’ve used many brands over the years and this is one of the gentlest. Home hair colors tend to be gentler than those used in salons. But, everyone’s hair is different. It could be a reaction from the chemicals in this particular brand and shade with your unique hair. If you are sure nothing else could have caused the damage to your hair and you followed directions carefully my advice would be to avoid using it again.
For best results with any home hair color:
First, wash and deep condition your hair a couple of days prior to coloring.
Never wash your hair the day of coloring. I always wait at least 2 days after washing before I color. The natural oils from your scalp protect and even help the color deeply and more evenly saturate your hair.
After coloring wash your hair only in cool to lukewarm water. Don’t use hot water!
Also, I’ve found after using the same color for awhile it doesn’t work as well as it did at first. It helps to periodically change up, use a different brand and even color.
Any apparent damage to your hair (short of it falling out) is temporary. Human hair is very resilient and will quickly return to a healthy condition. Use a deep conditioner on your hair to help speed that along. 
And for you, having had my hair damaged by harsh salon products, I understand how upsetting it can be. But this should never have been so traumatizing as to leave you wanting to isolate yourself or die. I see it’s been quite awhile but I believe there may have been some other issue underlying this to cause such distress. You could use some perspective to get insight into what’s really going on. Perhaps counseling could be of help, either clinical or spiritual. Best of luck to you, take care :)

**Q: does this help cover grey?**
A: It covers grey only in that it makes it a lighter (sometimes white) blonde - can be useful if you'd like the 'streaked' look

**Q: I love feria, however, as i have aged coloring my hair is more difficult, white roots.when i start to see white & use this, do you think it will work?**
A: I used Féria for over a decade when I had a lot of grey throughout the dark brown hair on the top and sides of my head. It worked well until it didn’t. Only the back of my head has my natural color still color, and the rest is almost entirely grey. I used a medium auburn color, and I loved it, but noticed it was going orange really fast where I had so much grey. I hate that brassy look, so I tried a darker tone, but it didn’t work. I tried other lines of L’Oréal and other brands, but grey hair doesn’t hold the red color well. I tried going brown, but ended up just going with 2 lightest shades of L’Oréal blonde now. I have spider web thin strands of hair and other brands just destroyed it. L’Oréal is kindest to my hair with color I love. I did have to use a strong color remover twice to get rid of the remaining red dye in my hair when I gave up and went blonde.
I still really miss my auburn color!

## Customer Reviews

### ⭐⭐⭐⭐⭐ Absolutely Love This Hair Color!
*by Y***A on March 1, 2026*

I recently tried the L’Oréal Paris Feria B61 Downtown Brown, and I am beyond impressed with the results! The color turned out exactly as shown on the box — a beautiful, cool-toned brown with gorgeous dimension and shine. The multi-faceted highlights really make my hair look vibrant and healthy.

### ⭐⭐⭐⭐⭐ Good color! Dye makes hair feel good ❤️
*by B***A on March 5, 2026*

Love this color. The red came out fast but it fades to a really pretty color! Cant complain and hair still feels strong and I like the conditioner it comes with also.

### ⭐⭐⭐⭐⭐ Best Hair Color Brand
*by R***T on February 13, 2026*

This is my go to shade for a soft brown. The highlights are so pretty and golden. I have used other brands, but Feria smells good, is easy to use and does not damage my hair. It also lasts a very long time.

## Frequently Bought Together

- L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1, Hair Dye
- L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6A Light Ash Brown, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1
- L'Oreal Paris Superior Preference Fade-Defying + Shine Permanent Hair Color, 7A Dark Ash Blonde, Pack of 1, Hair Dye

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-09*