---
product_id: 28249954
title: "The Essentials of Marketing Research"
price: "R4544"
currency: ZAR
in_stock: true
reviews_count: 3
url: https://www.desertcart.co.za/products/28249954-the-essentials-of-marketing-research
store_origin: ZA
region: South Africa
---

# The Essentials of Marketing Research

**Price:** R4544
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** The Essentials of Marketing Research
- **How much does it cost?** R4544 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/28249954-the-essentials-of-marketing-research)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining Internet marketing research Qualitative and exploratory research Statistical analysis Marketing research ethics With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.

Review: Any marketing professor using this book does not understand modern ... - Any marketing professor using this book does not understand modern marketing & is ignoring the outside world. If you're professor intends to use to book, tell them that there are more books outside of this realm that are more practical & relevant to your education.
Review: Five Stars - very good book

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #11,088,685 in Books ( See Top 100 in Books ) #2,235 in Business Statistics #3,411 in Market Research Business (Books) #3,888 in Marketing & Consumer Behavior |
| Customer Reviews | 2.7 out of 5 stars 5 Reviews |

## Images

![The Essentials of Marketing Research - Image 1](https://m.media-amazon.com/images/I/71VkFLNCRQL.jpg)

## Customer Reviews

### ⭐ Any marketing professor using this book does not understand modern ...
*by A***R on September 28, 2016*

Any marketing professor using this book does not understand modern marketing & is ignoring the outside world. If you're professor intends to use to book, tell them that there are more books outside of this realm that are more practical & relevant to your education.

### ⭐⭐⭐⭐⭐ Five Stars
*by R***S on June 11, 2015*

very good book

### ⭐ It's a special indian version, smaller in size, extra customs if purchasing outside Asia
*by A***R on May 2, 2025*

Wasn't aware it was coming from India, which explains the long delivery time and that it would be a Special Indian version with an extra customs fee. Would have been cheaper and quicker to just buy from local Eu store the correct version. The book advertised isn't the book I received.

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.co.za/products/28249954-the-essentials-of-marketing-research](https://www.desertcart.co.za/products/28249954-the-essentials-of-marketing-research)

---

*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-07-07*