---
product_id: 281500820
title: "Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory"
brand: "wet n wild"
price: "R372"
currency: ZAR
in_stock: true
reviews_count: 7
category: "Wet N Wild"
url: https://www.desertcart.co.za/products/281500820-photo-focus-dewy-liquid-foundation-makeup-soft-ivory
store_origin: ZA
region: South Africa
---

# 100% cruelty-free & vegan Dewy, moisturizing finish Photo-friendly, no white cast Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory

**Brand:** wet n wild
**Price:** R372
**Availability:** ✅ In Stock

## Summary

> ✨ Glow Up Your Feed with Dewy Perfection!

## Quick Answers

- **What is this?** Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory by wet n wild
- **How much does it cost?** R372 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.za](https://www.desertcart.co.za/products/281500820-photo-focus-dewy-liquid-foundation-makeup-soft-ivory)

## Best For

- wet n wild enthusiasts

## Why This Product

- Trusted wet n wild brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Inclusive Shade Range:** Available in 20 vegan, gluten-free, talc-free shades to match every undertone flawlessly.
- • **Ethical Beauty, Always:** 100% cruelty-free formula that aligns with your values and lifestyle.
- • **Flawless Selfie-Ready Glow:** Matte, light-diffusing formula ensures your skin looks radiant and natural in every photo.
- • **Pore-Perfecting Smoothness:** Minimizes pores and blurs imperfections for a flawless, airbrushed finish.
- • **Buildable Coverage, All-Day Comfort:** Silky, weightless texture blends seamlessly from medium to full coverage without feeling heavy.

## Overview

wet n wild Photo Focus Dewy Liquid Foundation in Soft Ivory is a lightweight, moisturizing foundation designed for normal to dry skin. It offers buildable medium to full coverage with a radiant, pore-blurring finish that looks flawless in photos. Available in 20 cruelty-free, vegan shades, this foundation is free from gluten and talc, making it an ethical and skin-friendly choice for everyday wear.

## Description

The newest innovation to the cult-favorite photo Focus franchise: dewy foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, This moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

Review: جودة ممتازة
Review: Thanks for quick delivery - Good foundation for combination skin. I recommend.

## Features

- YOUR SKIN, ONLY BETTER: Our high-performing, skin-perfecting foundation is formulated with a matte, light-diffusing complex to help prevent white cast in photos & deliver a radiant-looking complexion.
- SELFIE-APPROVED FOUNDATION: Color matched for all undertones with a matte, second-skin finish, this foundation delivers buildable coverage for a flawless-looking complexion in any kind of light.
- BEST FACE FORWARD: From bronzer & blush to primer, highlighter, natural finish powder, & concealer, we've got you covered & photo ready for your next big thing. You've met your true makeup match.
- ALWAYS CRUELTY FREE: We are 100% cruelty free, & always have been. We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes & more.
- STAY WILD: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, & economic statuses. No matter who or where you are in life, we have a product for you.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B082YPF7SN |
| ASIN  | B082YPF7SN |
| Best Sellers Rank | #48,313 in Beauty ( See Top 100 in Beauty ) #494 in Foundation Makeup |
| Customer reviews | 4.4 4.4 out of 5 stars (7,021) |
| Date First Available  | 25 January 2020 |
| Item model number | 1111519 |
| Item model number  | 1111519 |
| Manufacturer | Markwins Beauty Brands |
| Manufacturer  | Markwins Beauty Brands |
| Product Dimensions | 2.79 x 3.51 x 9.19 cm; 8.22 g |
| Product Dimensions  | 2.79 x 3.51 x 9.19 cm; 8.22 g |

## Product Details

- **Colour:** Ivory
- **Item form:** Liquid
- **Material type free:** Cruelty Free
- **Recommended uses for product:** Face Makeup
- **Skin type:** All

## Images

![Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory - Image 1](https://m.media-amazon.com/images/I/71bsaUs9+DL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Review
*by M***D on 9 April 2025*

جودة ممتازة

### ⭐⭐⭐⭐⭐ Thanks for quick delivery
*by E***A on 29 August 2022*

Good foundation for combination skin. I recommend.

### ⭐⭐⭐⭐⭐ Review
*by L***. on 24 September 2025*

This makeup is better than any high-priced makeup that I've used. It has very good coverage and leaves my skin looking moist without being oily. I even use it as my eyelid primer without worry that it will cause my eye makeup to smudge. I have 2 very deep lines where all makeup will pool, but after about 5 minutes I can gently wipe the excess from those spots with a finger and the pooling is gone. I'm in my 70s and am frequently told that I have beautiful skin.

## Frequently Bought Together

- wet n wild Photo Focus Dewy Liquid Foundation Makeup, Soft Ivory
- e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory
- wet n wild Photo Focus Matte Liquid Foundation Neutral Soft Ivory, Vegan & Cruelty-Free

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**Shop now:** [https://www.desertcart.co.za/products/281500820-photo-focus-dewy-liquid-foundation-makeup-soft-ivory](https://www.desertcart.co.za/products/281500820-photo-focus-dewy-liquid-foundation-makeup-soft-ivory)

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*Product available on Desertcart South Africa*
*Store origin: ZA*
*Last updated: 2026-03-19*